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Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix / 4 P's, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, "conquering the market" is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Brand equity - ToolsHero

Brand equity

This article explains brand equity in a practical way. After reading you will understand the basics of this powerful strategic marketing tool. What is brand equity? A brand is not just a logo or a name,...
Kano Model - ToolsHero

Kano Model

This article explains the Kano model by Noriaki Kano in a practical way. After reading you will understand the basics of this powerful marketing tool. Introduction Customer satisfaction is becoming more and more important for businesses....
product life cycle - ToolsHero

Product life cycle theory

This article explains product life cycle, by Raymond Vernon in a practical way. After reading you will understand the basics of this powerful marketing tool. Who came up with the product life cycle? The International product...
Customer relationship management - ToolsHero

Customer relationship management (CRM)

This article explains customer relationship management (CRM) methodology in a practical way. After reading you will understand the basics of this powerful marketing tool. Introduction It is important for companies to build up a good relationship...
Diffusion of innovations - ToolsHero

Diffusion of innovations theory

This article explains the theory of Diffusion of innovations by Everett Rogers in a practical way. After reading you will understand the basics of this powerful marketing tool. Introduction Each product has a certain useful life....
AIDA model - ToolsHero

AIDA model

This article explains the AIDA model in a practical way. After reading you will understand the basics of this powerful marketing tool. What is the AIDA formula? The AIDA model is a universally praised means/formula within...
Customer value proposition - ToolsHero

Customer Value Proposition (CVP)

This article explains the customer value proposition in a practical way. After reading you will understand the basics of this powerful marketing tool. Introduction In marketing, the term "value proposition" is elucidated from different angles. From...
PEST Analysis - ToolsHero

PEST Analysis

This article explains the PEST Analysis by Francis Aguilar in a practical way. After reading you will understand the basics of this powerful macro environment analysis. What is the PEST Analysis? The PEST analysis is an...
Decision making unit - ToolsHero

Decision Making Unit (DMU)

This article explains Decision Making Unit (DMU), developed by Philip Kotler in a practical way. After reading you will understand the basics of this powerful marketing tool. Introduction In a business-to business context (purchase) decisions are...
Service marketing - ToolsHero

Service Marketing mix – 7 P’s

This article explains the theory of service marketing mix, also known as the 7P's in a practical way. After reading you will understand the basics of this powerful marketing tool. Background of the service marketing...

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Mintzberg Managerial Roles, a great tool for a manager | ToolsHero

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