This infographic is about the 4 C’s of a social media marketing strategy. It’s a short visual summary and created by UBM Tech, posted by Hilary Jansen.
The 4 C’s of Social Media infographic illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts.
The infographic was shaped by the results of UBM Tech’s 2013 Social Media @Work research report, which takes a deep dive into the role social media plays in the business technology market.
The research was based on a survey taken by 462 IT buyers, as well as 155 b-to-b technology marketers conducted in late 2012.
Highlights on their study
- Content – the purpose of the content should be to help your audience solve a problem, entertain them, and provide valuable insights.
- Conversations – content will start conversations and which makes it social. Get to know the audience and start branding.
- Community – relationships are everything in social media. to become part of a community, get to know the target audience, clients, prospects and peers.
- Connections – Not everyone you are trying to reach via social media is a customer. Some of the most important connections within a connection base are influential people in various social circles.
- and more…
Would you like to read more about the research of UBM Tech? Scroll down on this page and study their ‘4 C’s of Social Media’ infographic.
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