Albert Mehrabian


Albert Mehrabian (1939, Professor Emeritus) is best known for his ground breaking theories on verbal and non-verbal communication. His theories are quoted all over the world and in particular his 7-38-55 communication model.


Before Albert Mehrabian became interested in psychology, he obtained a BSc. and an MSc. degree in engineering and natural science from the Massachusetts Institute of Technology (MIT).

From his background in engineering and natural Albert Mehrabian understood that it was difficult to test the validity of subjective observations. One of his achievements in the form of recognition for his research was when he obtained his doctorate (Ph.D.) from the Clark University in 1964. 

Albert Mehrabian devoted more than 40 years of research to the development of psychological scales and theoretical models for describing and measuring complex psychological phenomena.

Albert Mehrabian ’s research led to the development of methods for selecting personal names that are conducive to a desirable impression profile (ethical, caring, popular, fun successful, masculine and feminine) and methods for selecting product, service or company names that facilitate customer appeal.

Albert Mehrabian has served as editor to major scientific journals including the Journal of Personality and Social Psychology and the Journal of Psychology. Furthermore, Mehrabian has written a number of books. He has also served as a consultant to many global organizations in which strategic and complex systems of communication were an everyday occurrence. Albert Mehrabian is now retired.

Publications & books by Albert Mehrabian et al.

  • 1996. Pleasure-arousal-dominance: A general framework for describing and measuring individual differences in Temperament. Journal: Current Psychology, vol. 14, no. 4, pp. 261-292.
  • 1994. Effects of color on emotions. Journal of Experimental Psychology-general, vol. 123, no. 4, pp. 394-409.
  • 1981. Silent Messages: Implicit Communication of Emotions and Attitudes (2nd ed.). Belmont, CA: Wadsworth. ISBN 0-534-00910-7.
  • 1980. An Approach to Environmental Psychology. The MIT Press, ISBN-10: 0262630710, ISBN-13: 978-0262630719.
  • 1977. Evidence for a three-factor theory of emotions*1. Journal of Research in Personality, vol. 11, no. 3, pp. 273-294.
  • 1972. Non verbal Communication. Chicago, IL: Aldine-Atherton. ISBN 0-202-30966-5.
  • 1972. A measure of emotional empathy. Journal of Personality, vol. 40, no. 4, pp. 525-543.
  • 1971. Silent Messages (1st ed.). Belmont, CA: Wadsworth. ISBN 0-534-00910-7.
  • 1969. Significance of posture and position in the communication of attitude and status relationships. Journal: Psychological Bulletin, vol. 71, no. 5, pp. 359-372.
  • 1968. Male and Female Scales of the Tendency to Achieve. Journal: Educational and Psychological Measurement, vol. 28, no. 2, pp. 493-502.
  • 1967. Inference of attitudes from non verbal communication in two channels. Journal of Consulting Psychology , vol. 31, no. 3, pp. 248-252.
  • 1967. Decoding of Inconsistent Communications. Journal of Personality and Social Psychology 6 (1): 109–114.

How to cite this article:
Van Vliet, V. (2012). Albert Mehrabian. Retrieved [insert date] from ToolsHero:

Add a link to this page on your website:
<a href=””> Albert Mehrabian</a>

Did you find this article interesting?
Your rating is more than welcome or share this article via Social media!

0 / 5 (0 votes)


Please enter your comment!
Please enter your name here