Fred Wiersema

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Fred Wiersema is a visionary in the area of customer strategy.

He is also known for his contribution of the development of the value and growth disciplines.

Fred Wiersema biography

Fred Wiersema possesses a Dutch nationality. He obtained his Bachelor degree upon completing his BSc. Economics programme at the Erasmus University.

Furthermore, he obtained an MA degree in Marketing from the University of Lancaster (United Kingdom. Wiersema also holds a doctorate (Ph.D.) in business administration from Harvard University.

In the past 25 years Fred Wiersema has acquired a wealth of experience by doing research with the intention of sharing this knowledge.

His three primary areas of attention are focus enhancement, establishing customer relations management and creating a winning culture. Fred Wiersema helps organizations find answers to key questions such as:

  • What makes a company really special in the eyes of a customer?
  • Why do buyers gravitate to certain companies while other similarly-qualified companies are ignored?
  • What makes customers recommend the services of their favourite suppliers?

Before Fred Wiersema started working as an independent entrepreneur, he was senior partner at CSC Index, a large international consulting firm specialized in strategy. At that time he advised and consulted with many Fortune-100 clients about implementation of changes processes. 

Fred Wiersema is now the owner of The Customer Strategy Group LLC, which is established in Boston (United States). His consultancy operates internationally and is specialized in advice and customer focused service delivery strategy.

Fred Wiersema is the author of several highly acclaimed books, with over a million copies in printed in 18 languages. Fred Wiersema also publishes regularly in Harvard Business Review, CNN, CNBC, BBC and many other business media outlets.

Publications and books by Fred Wiersema et al.

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