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Communication Strategy Framework (CSF)

A communication strategy framework is a tool for planning communication with your employees, customers, suppliers and investors. You can use the Framework for a better understanding of the organisation or to improve your reputation with people whose attitude and actions influence your company's success.
Toolsheroes

Erving Goffman

Erving Goffman was a Canadian-American sociologist, writer, and social psychologist. Read more about his famous works, influences and publications.
Marketing

RFM Segmentation

RFM Segmentation enables marketers to focus on specific clusters of customers with communication that is much more relevant for their specific behaviour, therefore generating much higher response percentages, as well as increased loyalty and customer lifetime value. It's an effective way to identify groups of customers for special treatment.
Problem Solving

PDCA Cycle

The PDCA cycle stands for the abbreviation of the four main steps in the cycle: Plan, Do, Check and (Re) Act. It's a tool to control and monitor the quality.
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RACI Matrix

The RACI matrix or RACI chart is used in order to have a good overview of a (complex) project of the various members of the project and their individual responsibilities.

Perceptual Map

Perceptual Mapping is the graphical technique used by marketeers to visualize the perceptions and opinions of (potential) customers about products.

Starbursting Brainstorming

Starbursting is a brainstorming technique and an alternative way of brainstorming in which questions are generated systematically.

Communication Strategy Framework (CSF)

A communication strategy framework is a tool for planning communication with your employees, customers, suppliers and investors. You can use the Framework for a better understanding of the organisation or…

RFM Segmentation

RFM Segmentation enables marketers to focus on specific clusters of customers with communication that is much more relevant for their specific behaviour, therefore generating much higher response percentages, as well…
Join our community - toolshero

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Editor's choice

Strategic Business Unit (SBU)

A Strategic Business Unit (SBU) is a fully independently operating entity or unit of a business with its own vision and course.

Mission Statement

A mission statement is a brief description of why an organisation exists, what the overall purpose of the organisation is, and what distinguishes it from its competitors.

Perceptual Map

Perceptual Mapping is the graphical technique used by marketeers to visualize the perceptions and opinions of (potential) customers about products.

Modern Portfolio Theory (MPT)

The Modern Portfolio Theory (MPT) is an economic framework through which investors try to take minimal market risks and achieve maximum returns for a given investment portfolio.

Business Transformation

Business transformation is synonymous with change management; a strategy that involves aligning people, processes, and technology with the company strategy.