Content Marketing is identified by the Content Marketing Institute as a strategic market approach focused on creating and distributing valuable, relevant and consistent content, with the goal to attract a clearly defined target group and retain this group with the eventual goal to convert this into profitable customer behaviour.
The Aristotle Model of Communication can roughly be divided into five elements. The speaker is the most important element, making this model a speaker-oriented model. It is the speaker’s task to give a speech to the public. The role of the audience is passive. This makes the Aristotle Model of Communication a one-way model, from speaker to receiver.