The five levels of the Focus Model are a variation of David Rock’s ‘Choose Your Focus’ model in his book ‘Quiet Leadership’.
The model describes five different ways to think or communicate about something. When you are aware of these five levels and realise what the basis of your thoughts or communications is, you can opt to move to a different, more useful level.
Chester Irving Barnard (7 November 1886 – 7 June 1961) was an American manager, public administrator and author of various titles in management theory and organisational studies.
His signature book from 1938, The Functions of the Executive, describes an organisational theory and the positions of supervisors in organisations.
The general definition of product management is: determining a product strategy, as well as developing and marketing products and services in such a way that they fit perfectly with the target audience. In other words, product management is a combination of strategy, technical development, and product marketing.