Jessie Sari is a content writer at ToolsHero. Jessie studies Trade Management in Asia at the Hogeschool van Rotterdam. As part of her education, she focuses on building fundamental skills, including marketing, importing and exporting products and services in Asia, economy, finance, management, consultancy and project management.
A communication strategy framework is a tool for planning communication with your employees, customers, suppliers and investors. You can use the Framework for a better understanding of the organisation or to improve your reputation with people whose attitude and actions influence your company’s success.
RFM Segmentation enables marketers to focus on specific clusters of customers with communication that is much more relevant for their specific behaviour, therefore generating much higher response percentages, as well as increased loyalty and customer lifetime value. It’s an effective way to identify groups of customers for special treatment.
The Stepladder Technique is a decision-making method to simplify effective decision-making in a group. The goal is to make sure that the thoughts and ideas of all members are made available to the group, so these can be considered while the group makes a decision. The method was developed by Steven Rogelberg, Janet Barnes-Farrell and Charles Lowe in 1992.
The Marketing Research Mix or the MR mix was made in 2004 and published in 2007 by Nigel Bradley. He’s a university professor of marketing at the University of Westminster in London. This type of research was designed as a framework to help researchers design or evaluate marketing research studies. Like the marketing mix, the marketing research mix also has four Ps. However, unlike the marketing mix, these elements are consecutive and belong to the most important phases that have to be observed. These four Ps are purpose, population, procedure, and publications.
The behavioural science approach of management is focused on the psychological and sociological processes (attitude, motivations, and group dynamics) that influence employee performance. While the classic approach is focused on the work done by employees, the behavioural approach focuses on the employees themselves.
A debt analysis is defined as an expression of the relationship between a company’s total debt and its assets. It is a measurement for the ability of a company to pay its debts. It indicates what proportion of a company’s financing consists of debts. This makes it a good way to check the company’s long-term solvency. In general a lower ratio is better.
DRBFM was created by Tatsuhiko Yoshimura, (Toyota). It was intended to systematically analyse design changes and identify risks and undesired effects in advance. The goal is understanding the design alterations.
Kurt Lewin’s leadership styles framework is a somewhat older one, as it debuted as early as 1930. However, it’s still relevant today because it divides leadership styles in to three easy-to-remember groups.
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