Marijke Overdorp is a sworn translator and an experienced Business English teacher. Her areas of expertise include communication, education, effectiveness and management. Marijke also designs and offers tailor-made Business English courses to respond to the objectives of her clients.
To understand the Golden Circle, you need to understand what it entails. The WHAT ring of the Golden Circle represents the products or services a company sells. The HOW is an explanation of what the company does. The WHY is about what a company believes in, not about making a profit.