Patty Mulder is an Dutch expert on Management Skills, Personal Effectiveness and Business Communication. She is also a Content writer, Business Coach and Company Trainer and lives in the Netherlands (Europe). Note: all her articles are written in Dutch and we translated her articles in English!
Six Thinking Hats is a good decision making technique and method for group discussions and individual thinking. Combined with the parallel thinking process, this technique helps groups think more effectively.
In 1980 the American management professor Edgar Schein developed a organizational culture model to make culture more visible within an organization. He also indicated what steps need to be followed to bring about cultural change.
The AIDA Model is a universally praised means / formula within the advertising and marketing sector to persuade potential customers to buy a product and / or service. Today, the AIDA model is used in almost every advertisement or commercial.