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Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, "conquering the market" is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Value Proposition Canvas by Alexander Osterwalder - ToolsHero

Value Proposition Canvas

This article describes Value Proposition Canvas, developed by Alexander Osterwalder in a practical way. After reading you will understand the basics of this powerful marketing tool. What is the Value Proposition Canvas? The Swiss business management...
Brand equity - ToolsHero

Brand Equity

This article explains Brand Equity in a practical way. After reading you will understand the basics of this powerful strategic marketing tool. What is Brand Equity? A brand is not just a logo or a name,...
Kano Model - ToolsHero

Kano Model

This article explains the Kano model by Noriaki Kano in a practical way. After reading you will understand the basics of this powerful marketing tool. Customer satisfaction Customer satisfaction is becoming more and more important for...
product life cycle - ToolsHero

Product Life Cycle Stages

This article explains the Product Life Cycle Stages, developed by Raymond Vernon in a practical way. After reading you will understand the basics of this powerful marketing strategy tool. History Product Life Cycle The Product Life...
Customer relationship management - ToolsHero

Customer Relationship Management (CRM)

This article explains Customer Relationship Management (CRM) methodology in a practical way. After reading you will understand the basics of this powerful marketing and stakeholder management tool. What is Customer Relationship Management? It is important for...
Diffusion of innovations - ToolsHero

Diffusion of Innovations theory

This article explains the theory of Diffusion of Innovations theory by Everett Rogers in a practical way. After reading you will understand the basics of this powerful marketing tool. Introduction Each product has a certain useful...
AIDA model - ToolsHero

AIDA Model

This article explains the AIDA Model in a practical way. After reading you will understand the basics of this powerful marketing tool. What is the AIDA formula? The AIDA Model is a universally praised means/ formula...
Customer value proposition - ToolsHero

Customer Value Proposition (CVP)

This article explains the Customer Value Proposition (CVP) in a practical way. After reading you will understand the basics of this powerful marketing tool. What is value proposition? In marketing, the term "value proposition" is elucidated...
PEST Analysis - ToolsHero

PEST Analysis

This article explains the PEST Analysis by Francis J. Aguilar in a practical way. After reading you will understand the basics of this powerful macro environment analysis. What is the PEST Analysis? The PEST Analysis is...
Decision making unit - ToolsHero

Decision Making Unit (DMU)

This article explains Decision Making Unit (DMU), developed by Philip Kotler in a practical way. After reading you will understand the basics of this powerful marketing and stakeholder management tool. Introduction In a business-to business context...

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