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Social Media

Social media are computer media driven technologies that allow the creating and sharing of information, interests and other forms of virtual expression via Internet.

It is accessible via web-based and mobile technologies on smartphones, tablet and computers. Social media operates like Internet broadcasting; people follow each other, share information to the world and receivers can react. The most popular websites / portals are Facebook, LinkedIn, WhatsApp, Twitter, Instagram and Pinterest.

Social media is important for organizations and businesses because the target audience need to be reached in the right way. Various (Internet) marketing models and methods are adapted with these Internet developments.

There have been lots of scientific and practical studies on Internet marketing models and methods from a learning point of view.

What are the most known and used Internet marketing models and methods? What are their success stories and practical tips when you apply these? These posts are all about great Social media tools and methods that can help you to achieve your goal or understand certain aspects that come with marketing activities.

Social media 247 model - ToolsHero

Social Media 24/7 Model

The Social Media 24/7 model was created by Ingmar de Lange, Judith Hordijk and Wilco Kaasenbrood. It focuses primarily on the structural use of Social Media. It does, however, indicate the features an organization needs to...
Oasis frame work - Toolshero

OASIS Framework

The OASIS Framework is a five-step plan to integrate Social Media into the daily business. OASIS is an acronym and stands for Objectives, Audience, Strategy, Implementation and Sustainment. OASIS Framework Objectives Set your goals. Would you like a...
Social Engagement Journey - ToolsHero

Social Engagement Journey

The Social Engagement Journey was developed by consultancy firm Ant’s Eye View in 2010. Social Engagement Journey This model focuses on the steps taken to achieve a fully ‘connected’ organization. These steps are part of a...
Four stage ROI model - ToolsHero

Four Stage ROI Model

The Four Stage ROI Model distinguishes stages in measuring Return On Investment (ROI). The stages are measured in terms of intensity of contact. Four Stage ROI Model The stages of the Four Stage ROI Model are...
POST method - ToolsHero

POST method

This article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction Forrester Research has, in addition to the Social...
ACCESS Model - ToolsHero


This article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction ACCESS Model Lon Safko and David Brake describe the ACCESS Model in their...
Social media pyramid - ToolsHero

Social Media Pyramid

This article explains the Social Media Pyramid, in a practical way. After reading you will understand the basics of this powerful social media tool. Social Media Pyramid To apply social media in your organization, start with...
social technographics profile - ToolsHero

Social Technographics Profile

The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. What is the Social Technographics Profile Authors Charlene Li and Josh Bernoff explain this model in their book Groundswell, in...
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