SCAMPER Technique

Scamper technique by bob eberle - toolshero

This article describes the SCAMPER Technique by Bob Eberle method in a practical way. After reading you will understand the definition, meaning and basics of this powerful creativity tool.
What is the SCAMPER Technique
In 1971, educational expert Bob Eberle described the term SCAMPER in his book Games for Imagination Development. The SCAMPER Technique or SCAMPER Approach enables companies to come up with, develop and or improve products and/or services.

He developed this method using the check-list created by Alex Faickney Osborn, founder of the Alex Osborn brainstorming technique. SCAMPER is an acronym for Substitute, Combine, Adapt, Modify/Magnify, Purpose, Eliminate/ Minify, Rearrange/ Reverse.

SCAMPER Technique for brainstorming
It is not always easy to come up with new ideas. Sometimes, the human brain can use a nudge in the right direction when it comes to creativity. The creative brainstorming technique SCAMPER can help with that.

The SCAMPER Technique method helps people generate ideas for new products and services or come up with ways to improve and/or change things. Asking questions about existing products or services leads to creative solutions.

The questions invite creative thinking for developing new products and improving current products.
Application of teh SCAMPER Technique
The SCAMPER Technique is a very easy method to use. First, you choose an existing product or service. This can be a product that has to be improved or changed or a product that currently has a lot of issues. Even a product that can serve as the basis for another (future) product can be used for this method.

Next, there is a round of questions based on the 7 SCAMPER topics. For each topic, different questions can be useful and we have described some examples below.

In the end, the answers are left. Generally, these are all creative answers that will now be filtered in terms of 'useful', 'not useful' or 'somewhat useful'. The most viable and feasible ideas are collected and examined further.

SCAMPER Technique example questions
Below, you can find example questions for each part of the SCAMPER Technique. In addition, you can always add your own questions, depending on the product and the organisation.
Substitute

Which materials or resources can be changed in order to improve the product?
Which other product can be used?
Which parts can be replaced?
Does the product have different possible applications?

Combine

What would...

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