Freepik AI review: Everything you need to know about this AI design tool
Artificial intelligence or AI is being increasingly used in the online marketing and content creation industry. A new program for creating images has been launched called the Freepik AI. Freepik was launched in 2010 as a database of free stock images and vectors and has since become an AI platform for creating and editing images and short videos.
If you are still undecided whether or not to give Freepik a go, or simply need a refresher on the software, then this Freepik AI review will be able to give you a better idea of what is involved with the software, and its applications and make up, as well as a few things to keep in mind when using it.
What is Freepik AI and what can you do with it?
As you all know, Freepik is a website that has thousands of free graphics. And now, thanks to artificial intelligence, it can also create content that you can use in your projects. To do this, you just have to explain what you want to see, and then you will have several options to choose from. In addition, you can edit the content you have created in real time on the website. Currently, Freepik is a fully AI based creation and editing environment, and a database of graphics.
Freepik AI has an AI Image Generator and an AI Video Generator. Also background removal, image enlarge and edge extension. With our design platform, entrepreneurs and content creators can create professional looking graphics and videos in minutes without having to learn how to use design software.
A major advantage of this is that you don’t need to use separate programs for tasks such as removing backgrounds or adjusting images. The entire process takes place within a single system, which saves time and makes it easy to keep track of everything. One thing to note is that the platform works entirely online, so you need a stable internet connection. Some professional software does allow you to work offline.
How does Freepik AI work in practice?
So as I said the tool is working as described. After getting logged in, we get to use the Freepik AI image generator which works much like a full fledged design application. We have to give a detailed description of the item we wish to generate, and we can also select a style. It then generates the AI image in seconds.
Quality of results is a function of input quality. More keywords and relevant details about the results you are looking to find will yield a more accurate search result set. You may need to experiment with several different variations to find the right combination. This may take a minute or two.
If you are an entrepreneur and you often produce content for social media or retouch product photos, you’ll love this app. While Canva has more possibilities, while the tools in the Adobe Creative Cloud are probably overkill, this app offers the right amount of choice, but not too much complexity, which can be a barrier to creativity. So it is suitable for the most current marketing needs and not so much for more complex design work.
Examples of images created using the Freepik AI. This was done with the maximum of specificity possible.
Freepik AI features and ease of use
At Freepik we are strongly committed to developing high performance AI tools that are easy to use and do not need you to be an expert. Our main goal is to make design fast and easy for everyone: for students, for workers in small companies and for all those who do not design professionally.
The main advantage of this application is that you get instant results, without having to undergo any type of training or adjust more than a few settings to achieve the desired results. The main drawback is that advanced users will probably ask for more variables to achieve a more customized result. We consider Freepik AI to be a creation tool, and not a professional design application.
Freepik AI integrations and use on different channels
With Freepik AI you design in the application and you export the design as a graphic that you can use anywhere. You can use the application to design product images for your online store, images for a blog post, or social media graphics for platforms such as Instagram, LinkedIn or Facebook ads. In addition, you can export your design as different formats and resolutions that are ideal for web use.
Freepik AI pricing and subscriptions
Freepik AI has a free plan and paid plans. With the free plan you can get 20 free images generated per day but it does not have all the features. This free plan is ideal to get an idea of the style and quality of the output and to verify if it is that you are looking for.
If you need to publish content more often and want to use all the features, you will have to switch to one of our paid accounts. With a paid account you will get more AI credits per month and you can also work with higher resolutions and more.
Many of our users have told us that the life of an entrepreneur involves an endless amount of design and illustration work. And it’s true, they do! Although, thanks to the evolution of technology, there are many things that we can do for ourselves that previously required the work of others.
For example, creating personalized designs is something that we can do for free, without having to pay for the work of a designer. In the following, we’ll share with you the Freepik AI offers and their respective pricing and features.
Advantages and points to consider
Freepik AI is a really fast app. Describe an image and in seconds you’ll have many design options (you can also request a single design). You can also customise designs within the app (for example by removing the background, scaling up or changing some elements).
You don’t have to be a great designer to use our software. Genarate is here to help busy entrepreneurs and content creators that don’t have time to learn out the way a design application works.
Things to keep in mind: Output quality can vary depending on input.
There may be a few attempts required to get a result you like. Less control over details like text and other shapes than in Photoshop. Not suitable for detailed technical designs. This is an online application, and an internet connection is required.
Is Freepik AI worth it?
Whether Freepik AI is worth it or not is a very personal thing. If you need graphics for social media, ads or blog posts on a regular basis then this tool can be a huge timesaver. Freepik AI allows you to quickly try out lots of different designs, ideas and styles much more quickly than you would be able to with traditional design techniques.
As a professional designer, you are probably in need of having full control over your designs, and in that case, Freepik is only suitable for a small part of your workflow. While it is great for using as a creative aid for making ideas or quick drawings, we do not recommend using Freepik for the actual design work.
Conclusion
Freepik AI is no longer a simple stock platform. We have revolutionized it in a very simple way, allowing us to design and customize any graphic element using the power of the Artificial Intelligence. And we have achieved it in a very simple way. The main advantage of Freepik AI is that it is easy and fast.
In other words, it is not a graphic design application. It is a fast and cheap tool that allows to solve the common marketing design needs that we carry out on a daily basis. So, the use of Freepik AI will be very beneficial for all the entrepreneurs that have to design new content in a frequent basis.
Vincent van Vliet
Vincent van Vliet is co-founder and responsible for the content and release management. Together with the team Vincent sets the strategy and manages the content planning, go-to-market, customer experience and corporate development aspects of the company.
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