This infographic is about Enchantment: The Art of Changing Hearts, Minds and Actions, based on Guy Kawasaki’s tenth book and gives you a good visualization.

It’s a visual summary about how to influence what people will do while maintaining the highest standards of ethics.

Some important results of his research:

  • The Pillars of enchantment: how to achieve likability and trustworthiness.
  • Launching, overcoming resistance, making enchantment endure, and using technology.
  • Enchanting your employees and your boss.
  • Finally how you may want to resist enchantment.

Would you like to read more about the research? Scroll down on this page and study the infographic.

enchantment-infographic Guy Kawasaki

This Enchantment infographic has been designed by Guy Kawasaki, source http://www.guykawasaki.com/, and is based on his tenth book.

Various famous people like Richard Brandson (founder Virgin), Steve Wozniak (Apple co-founder), Robert Cialdini and many more read Guy’s new book and recommend it.

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