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This infographic is about Enchantment: The Art of Changing Hearts, Minds and Actions, based on Guy Kawasaki’s tenth book and gives you a good visualization.
It’s a visual summary about how to influence what people will do while maintaining the highest standards of ethics.
Some important results of his research:
- The Pillars of enchantment: how to achieve likability and trustworthiness.
- Launching, overcoming resistance, making enchantment endure, and using technology.
- Enchanting your employees and your boss.
- Finally how you may want to resist enchantment.
Would you like to read more about the research? Scroll down on this page and study the infographic.
This Enchantment infographic has been designed by Guy Kawasaki, source http://www.guykawasaki.com/, and is based on his tenth book.
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