Simple branding tips for logo design

This short visual summary is about the importance of logo design. It’s created by Vladimir Gendelman from Company Folders.

Creating a strong brand starts with a strong logo. But you’ll quickly discover that logos are more challenging to design than they look.

They have to make multiple elements work together in a very limited space, yet be versatile enough to appear in any of your brand’s marketing.

They have to represent your brand’s corporate personality, and they have to appeal to customers on a deep emotional level.

So how do you go about creating the perfect logo for your brand?

Perfect business logo design infographic highlights:

  • How to appeal to your target audience;
  • How to choose design elements like color, shape, and typography;
  • How to create an adaptable design;

Perfect Logo Design - Toolshero

This infographic has been published by Company Folders, source:

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  1. I recently upgraded my own logo and graphic after 15 years of running my own small business. The response from customers has been fantastic, it has portrayed a new sense of professionalism for the clients, it is unique and now sets me apart from competitors, whereas before I used simply a black and white business name. While not professionally done, a new and unique logo has added tremendous value to the overall impression of my small business to both existing and prospective customers.


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