You can say social media has become part of daily personal and business life. Many companies are already active on different social media platforms for communicating with customers but also as a way to promote products or services. How is your company handling this, and what can change to improve sales via social media?
Nearly half of online purchases are through smartphones. It has been a strong growing number over the past couple of years. Hair, beauty and apparel brands have the highest number of orders via social media.
If your website is not mobile friendly enough (total user experience), you should immediately pay attention to it. It is likely that the number of purchases through smartphones will continue to increase in the next couple of years.
Social media channels can be used as exclusive platforms for special promotions, discounts or coupons. This increases the number of followers that will see future posts (brand awareness).
It depends on what social media platform(s) your company is using what social commerce works best for you. Check out this infographic to see what facts and keys to success are applicable on your social media platform(s).
Social commerce infographic highlights:
- Millennials are the leading force behind the surge in social commerce.
- 48% of online purchases are through smartphones.
- Facebook is the top social network for social revenue
- And more…
Would you like to read more about why social commerce is a must for all marketers? Scroll down on the page of socialsprout and study the article.
This infographic has been published by the sproutsocial.
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