The McKinsey Growth Pyramid posits that companies should further develop their growth strategies using 7 strategies to bring a company to a higher level.
The Brand Essence Wheel helps companies create and define their brand identity and consists of 3 rings describing the characteristics, essences and values.
Social commerce is the ability to purchase products from within a social media platform. Traditionally, brands used social media as a tool to direct potential customers to their websites, where they could complete their purchase. However, with the advent of social commerce, customers can complete their transactions from directly within social media platforms, thus eliminating that additional step that often makes a successful sale more difficult.
Sales Management refers to the process of developing a marketing team, leading a marketing team, coordinating sales activities, and implementing sales techniques.
The Business Model You helps with complex quandaries when the user wishes to make changes to their career. It does so by focusing on a person's talents, goals, needs, desires, and environment.
Market research refers to the systematic collecting and analysing of information on individuals – e.g. consumers and organisations – and products and services in current and future markets.
This article offers a practical explanation of the Competency Framework. After reading, you'll understand the basics of this powerful Human Resource Management tool. What is...
The VAK Learning Styles indicates the most common ways in which people learn, namely the Visual, Auditory and Kinesthetic learning styles.
The Straw Man Proposal is a McKinsey method for creative problem solving. It is a concept version of something the team can discuss, break down and improve.
Affiliate marketing is a marketing model in which external parties receive a commission to promote products or services for a company.