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Marketing Theories (Page 3)
June 23rd, 2024
Brand Equity: this article explains Brand Equity in a practical way. Next to what it is (definition and meaning), this article also the two dimensions of CBBE model, an example, the role of Advertising, the importance of Brand loyalty and…
June 23rd, 2024
Brand Asset Valuator model: this article provides a practical explanation of the Brand Asset Valuator model, also know as BAV. This article contains the general definition of the Brand Asset Valuator, the BAV matrix and a downloadable questionnaire. After reading,…
June 23rd, 2024
Brand Essence Wheel: this article provides a practical explanation of the Brand Essence Wheel. Other highlights are: what does the Brand Essence Wheel model look like and what do the different rings in the model consist of? Finally, this…
June 23rd, 2024
Brand Management: this article provides a practical explanation of Brand Management. Next to what it is (definition), this article highlights why it is important, the principles and management of tangible brand features. After reading the article, you will understand…
June 17th, 2024
Search Engine Optimization (SEO) is interesting for anyone with a business. Many people navigate the internet via Google and other search engines. Are you looking for a specific product or service? Chances are, that you will use a search engine…
June 12th, 2024
This article provides a practical explanation of the Buy Sell Hierarchy method. After reading, you’ll have a better understanding about how you can judge your current situation and where you want it to be in the next three years.…
June 6th, 2024
4c model of marketing mix: this article provides a practical explanation of the 4c model of marketing mix, developed by Robert Lauterborn. Next to what it is, this article also highlights the importance of consumer needs and short…
June 6th, 2024
Viral Marketing: this article explains the Viral Marketing in a practical way. In addition to explaining what it is (definition) and the basic theory, the article also explains the origin plus examples, how it works, the contamination, advantages and disadvantages…
June 5th, 2024
B2C marketing: this article provides a practical explanation of B2C marketing. The article contains the definition, pratical examples and information about how it is expected to develop in the future. Enjoy reading!
What is B2C Marketing? The definition and…
June 5th, 2024
Mystery shopping: this article explains the term mystery shopping in a practical way. You will read about the meaning of this term, how mystery shopping can improve your business and some practical examples. Enjoy reading!
What is Mystery shopping?
Today,…
June 5th, 2024
Social Selling: this article provides a practical explanation of Social Selling. Next to what it is (the basics and defintion), this article also highlights Social Selling Index and the four importan pillars of this strategy, the importance of social…
June 3rd, 2024
Influencer marketing: This article explains the concept of influencer marketing in a practical way. This article contains a general definition of influencer marketing, different strategie, practical examples and the steps to aply it. After reading you will understand the basics…
