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Marketing Theories

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Marketing Plan explained plus template

September 7th, 2023

Marketing plan: this article explains the Marketing Plan in a practical way. Next to what a marketing plan is, highlights this article the core elements and a complete marketing plan template to get started. After reading it, you will understand…

Outreach Marketing: Basics and Benefits

September 7th, 2023

Outreach Marketing: This article explains Outreach Marketing in a practical way. Next to what it is, this article also highlights why it’s important, the benefits of outreach marketing, email outreach versus this marketing approach and tips to set-up an effective…

Brand Asset Valuator Model and Template

September 4th, 2023

Brand Asset Valuator model: this article provides a practical explanation of the Brand Asset Valuator (BAV) model. This article contains the general definition of the Brand Asset Valuator, the BAV matrix and a downloadable questionnaire. After reading, you will understand…

Product Life Cycle Stages (Vernon)

August 29th, 2023

Product Life Cycle stages: this article explains the Product Life Cycle Stages, developed by Raymond Vernon in a practical way. Next to what the Product Life Cycle is, this article also highlights the history and an examples from practice.…

PESTEL Analysis explained

August 22nd, 2023

PESTEL Analysis: this article explains the PESTEL Analysis in a practical way. Next to what it is including the acronym, this article also highlights the purpose and it’s importance of this marketing strategy tool, the Dependency ofthe PESTEL Factors, explanation…

Consultative Selling Techniques

August 21st, 2023

Consultative Selling: this article provides a practical explanation of consultative selling. It covers what consultative selling is, provides examples and explores different techniques. It also provides the steps of the consultative selling approach and concludes with a summary. After…

Social Technographics Profile

August 20th, 2023

The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. This article contains the definition of the Social Technographics Profile and a practical explanation. Enjoy reading! What is the Social Technographics Profile? Authors Charlene…

Conjoint Analysis (CA)

August 20th, 2023

Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). You will read about the definition of this concept, the different terms associated with this analysis and the two types of conjoint analysis. Enjoy reading! What is…

Marketing Myopia (Levitt)

August 16th, 2023

Marketing Myopia: this article explains the concept of Marketing Myopia in a practical way. Next to what it (definition) is, this article also highlights a Marketing Myopia and missed opportunities example Kodak, the importance of marketing strategy, the pitfalls, the…

Reputation Management

August 15th, 2023

Reputation Management: this article explains Reputation Management in a practical way. Next to what is reputation management highlights this article also the difference between this marketing strategy aspect and Public Relations, the relationship with the PESO Model, including examples, a…

AARRR Framework explained

August 15th, 2023

AARRR Framework: this article provides a practical explanation of the pirate funnel / AARRR Framework. Next to what it is (definition and explanation), this article also highlights the different stages and metrics of the AARRR Framework and turnover, and…

B2C Marketing explained

August 15th, 2023

B2C marketing: this article provides a practical explanation of B2C marketing. The article contains the definition of B2C Marketing, pratical examples and information about how B2C Marketing is expected to develop in the future. Enjoy reading! What is B2C…
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