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Marketing Theories (Page 3)
June 17th, 2024
Search Engine Optimization (SEO) is interesting for anyone with a business. Many people navigate the internet via Google and other search engines. Are you looking for a specific product or service? Chances are, that you will use a search engine…
June 12th, 2024
This article provides a practical explanation of the Buy Sell Hierarchy method. After reading, you’ll have a better understanding about how you can judge your current situation and where you want it to be in the next three years.…
June 6th, 2024
4c model of marketing mix: this article provides a practical explanation of the 4c model of marketing mix, developed by Robert Lauterborn. Next to what it is, this article also highlights the importance of consumer needs and short…
June 6th, 2024
Outreach Marketing: This article explains Outreach Marketing in a practical way. Next to what it is, this article also highlights why it’s important, the benefits of outreach marketing, email outreach versus this marketing approach and tips to set-up an effective…
June 6th, 2024
Viral Marketing: this article explains the Viral Marketing in a practical way. In addition to explaining what it is (definition) and the basic theory, the article also explains the origin plus examples, how it works, the contamination, advantages and disadvantages…
June 5th, 2024
B2C marketing: this article provides a practical explanation of B2C marketing. The article contains the definition, pratical examples and information about how it is expected to develop in the future. Enjoy reading!
What is B2C Marketing? The definition and…
June 5th, 2024
Mystery shopping: this article explains the term mystery shopping in a practical way. You will read about the meaning of this term, how mystery shopping can improve your business and some practical examples. Enjoy reading!
What is Mystery shopping?
Today,…
June 5th, 2024
Social Selling: this article provides a practical explanation of Social Selling. Next to what it is (the basics and defintion), this article also highlights Social Selling Index and the four importan pillars of this strategy, the importance of social…
June 3rd, 2024
Influencer marketing: This article explains the concept of influencer marketing in a practical way. This article contains a general definition of influencer marketing, different strategie, practical examples and the steps to aply it. After reading you will understand the basics…
May 22nd, 2024
North Star Metric: this article explains the North Star Metric in a practical way. Next to what it is, this article also highlights it’s origin, what can it mean for an organisation, famous North Star Metric examples, a checklist,…
May 17th, 2024
Market Segmentation: this article explains the concept of Market Segmentation in a practical way. In addition to what market segmentation is, the meaning, the definition of segmentation, the reasons for it, an example and the disadvantages are also explained. Enjoy…
May 15th, 2024
Linkbuilding: this article provides a practical explanation of Linkbuilding. The article starts with a general meaning of link building and why link building is crucial for maintaining a strong position in online search engines. You can read how the…
