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Marketing Theories (Page 3)
September 7th, 2023
Marketing plan: this article explains the Marketing Plan in a practical way. Next to what a marketing plan is, highlights this article the core elements and a complete marketing plan template to get started. After reading it, you will understand…
September 7th, 2023
Outreach Marketing: This article explains Outreach Marketing in a practical way. Next to what it is, this article also highlights why it’s important, the benefits of outreach marketing, email outreach versus this marketing approach and tips to set-up an effective…
September 4th, 2023
Brand Asset Valuator model: this article provides a practical explanation of the Brand Asset Valuator (BAV) model. This article contains the general definition of the Brand Asset Valuator, the BAV matrix and a downloadable questionnaire. After reading, you will understand…
August 29th, 2023
Product Life Cycle stages: this article explains the Product Life Cycle Stages, developed by Raymond Vernon in a practical way. Next to what the Product Life Cycle is, this article also highlights the history and an examples from practice.…
August 22nd, 2023
PESTEL Analysis: this article explains the PESTEL Analysis in a practical way. Next to what it is including the acronym, this article also highlights the purpose and it’s importance of this marketing strategy tool, the Dependency ofthe PESTEL Factors, explanation…
August 21st, 2023
Consultative Selling: this article provides a practical explanation of consultative selling. It covers what consultative selling is, provides examples and explores different techniques. It also provides the steps of the consultative selling approach and concludes with a summary. After…
August 20th, 2023
The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. This article contains the definition of the Social Technographics Profile and a practical explanation. Enjoy reading!
What is the Social Technographics Profile?
Authors Charlene…
August 20th, 2023
Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). You will read about the definition of this concept, the different terms associated with this analysis and the two types of conjoint analysis. Enjoy reading!
What is…
August 16th, 2023
Marketing Myopia: this article explains the concept of Marketing Myopia in a practical way. Next to what it (definition) is, this article also highlights a Marketing Myopia and missed opportunities example Kodak, the importance of marketing strategy, the pitfalls, the…
August 15th, 2023
Reputation Management: this article explains Reputation Management in a practical way. Next to what is reputation management highlights this article also the difference between this marketing strategy aspect and Public Relations, the relationship with the PESO Model, including examples, a…
August 15th, 2023
AARRR Framework: this article provides a practical explanation of the pirate funnel / AARRR Framework. Next to what it is (definition and explanation), this article also highlights the different stages and metrics of the AARRR Framework and turnover, and…
August 15th, 2023
B2C marketing: this article provides a practical explanation of B2C marketing. The article contains the definition of B2C Marketing, pratical examples and information about how B2C Marketing is expected to develop in the future. Enjoy reading!
What is B2C…