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Marketing (Page 3)
April 19th, 2022
Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). After reading this article, you’ll understand the basics of this powerful decision and marketing tool.
What is Conjoint Analysis?
A Conjoint Analysis (CA) is a statistical…
April 19th, 2022
B2B Marketing: this article provides a practical explanation of B2B marketing. After reading, you’ll understand the basics of this powerful marketing discipline.
What is B2B marketing? The definition
B2B marketing, or business-to-business marketing, refers to the marketing activities of…
April 19th, 2022
Growth Hacking: this article explains the concept of Growth Hacking, developed by Sean Ellis in a practical way. After reading it, you will understand the basics of this useful marketing strategy.
What is Growth Hacking?
With his book…
April 19th, 2022
Gartner Magic Quadrant: this article will explain the research method Gartner Magic Quadrant. Gartner is a research and consultancy firm in the IT sector. After reading this, you’ll have a better understanding of how the four quadrants work.
What…
April 19th, 2022
Market Analysis: this article provides a practical explanation of Market Analysis. After reading, you’ll understand the basics of this powerful marketing tool.
What is a Market Analysis?
A Market Analysis is a quantitative or qualitative assessment of a…
April 19th, 2022
Customer Relationship Management: this article explains Customer Relationship Management (CRM) methodology in a practical way. After reading you will understand the basics of this powerful marketing and stakeholder management tool.
What is Customer Relationship Management?
It is important for companies…
April 19th, 2022
This article explains a benchmark and benchmarking in a practical way. After reading you will understand the basics of this powerful marketing and compare approach.
What is benchmarking?
Benchmarking is the measurement of an organization’s internal processes and performance data…
April 19th, 2022
Customer Journey Map: this article describes the concept of a Customer Journey Map in a practical way. After reading you will understand the basics of this powerful marketing and customer management tool.
What is a Customer Journey Map?
It’s extremely…
April 14th, 2022
Sales Funnel: this article explains the concept of the Sales Funnel in a practical way. After reading it, you will understand the basics of this useful marketing strategy tool.
What is a Sales Funnel?
For any commercial organization, it is…
April 11th, 2022
PEST Analysis: this article explains the PEST Analysis by Francis J. Aguilar in a practical way. After reading you will understand the basics of this powerful macro environment analysis.
What is the PEST Analysis?
Definition
The PEST Analysis is…
April 8th, 2022
Brand Pyramid: this article explains the concept of the Brand Pyramid, developed by Kevin Lane Keller in a practical way. After reading it, you will understand the basics of this useful marketing strategy tool.
What is the Brand Pyramid?…
April 7th, 2022
Consultative Selling: this article provides a practical explanation of consultative selling. After reading, you’ll understand the basics of this powerful marketing tool.
What is Consultative Selling?
Consultative selling is a sales technique in which the seller acts as…
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