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Marketing Theories

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Customer Journey Map

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Customer Journey Map: this article describes the concept of a Customer Journey Map in a practical way. You will read about the definition of this method, a Customer Journey Map example, its benefits, and the various components of the this…

Content Marketing explained including strategy

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Content Marketing: this article offers a practical explanation of Content Marketing. The article starts with the definition of content marketing, followed by some general information about conversion ratio’s and the relation to strong content marketing. You will also read…

CICD Analysis explained

March 25th, 2025

CICD Analysis: this article explains the CICD analysis (ABCD analysis in Dutch) in a practical way. We discuss what the CICD analysis is, why it falls under meso marketing, what the disadvantage of the model is and what the various…

BCG Matrix explained including an example

March 9th, 2025

BCG Matrix: this article explains the BCG Matrix in a practical way. After reading you will understand the basics of this powerful marketing and portfolio analysis tool. This article also contains a downloadable and editable BCG matrix template to get…

Customer Relationship Management (CRM)

March 9th, 2025

Customer Relationship Management (CRM): this article explains Customer Relationship Management (CRM) methodology in a practical way. Next to what it is (definition and meaning), this article also highlights the benefits of customer relationship management, Types of software, the role with…

Perceptual Map and Mapping (PERMAP)

February 6th, 2025

Perceptual Map: this article explains the Perceptual Map in a practical way. The article starts with a general definition and explanation of the PERMAP, followed by a list of reasons why managers and organisations in general should use this…

Social Media Strategy, a step by step plan

February 6th, 2025

Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a step-by-step plan for creating one. Enjoy…

Kano Model Analysis and Basics

January 30th, 2025

Kano Model of Customer Satisfaction: this article explains the Kano Model of Customer Satisfaction by Noriaki Kano in a practical way. Next to what is the Kano model, this article also highlights the concept of Customer satisfaction and customer needs…
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