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Marketing Theories (Page 3)
March 25th, 2025
Customer Journey Map: this article describes the concept of a Customer Journey Map in a practical way. You will read about the definition of this method, a Customer Journey Map example, its benefits, and the various components of the this…
March 25th, 2025
Content Marketing: this article offers a practical explanation of Content Marketing. The article starts with the definition of content marketing, followed by some general information about conversion ratio’s and the relation to strong content marketing. You will also read…
March 25th, 2025
CICD Analysis: this article explains the CICD analysis (ABCD analysis in Dutch) in a practical way. We discuss what the CICD analysis is, why it falls under meso marketing, what the disadvantage of the model is and what the various…
March 19th, 2025
Customer Experience Mapping: this article provides a practical explanation of Customer Experience Mapping. Besides what it is, this article also highlights the phases in a practical way and the benefits of this method. After reading, you will understand the…
March 9th, 2025
BCG Matrix: this article explains the BCG Matrix in a practical way. After reading you will understand the basics of this powerful marketing and portfolio analysis tool. This article also contains a downloadable and editable BCG matrix template to get…
March 9th, 2025
Customer Relationship Management (CRM): this article explains Customer Relationship Management (CRM) methodology in a practical way. Next to what it is (definition and meaning), this article also highlights the benefits of customer relationship management, Types of software, the role with…
February 11th, 2025
Video Marketing: this article offers a practical explanation of Video Marketing. In addition to explaining what it is, this article also explains which types there are, the explanation of community building plus an example, how to apply it and…
February 7th, 2025
Product Life Cycle stages: this article explains the Product Life Cycle Stages, developed by Raymond Vernon in a practical way. Next to what the Product Life Cycle is, this article also highlights the history and an examples from practice.…
February 6th, 2025
Perceptual Map: this article explains the Perceptual Map in a practical way. The article starts with a general definition and explanation of the PERMAP, followed by a list of reasons why managers and organisations in general should use this…
February 6th, 2025
Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a step-by-step plan for creating one. Enjoy…
January 30th, 2025
Kano Model of Customer Satisfaction: this article explains the Kano Model of Customer Satisfaction by Noriaki Kano in a practical way. Next to what is the Kano model, this article also highlights the concept of Customer satisfaction and customer needs…
January 30th, 2025
Social Selling: this article provides a practical explanation of Social Selling. Next to what it is (the basics and defintion), this article also highlights Social Selling Index and the four importan pillars of this strategy, the importance of social…
