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Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

4C Model of Marketing Mix

May 2nd, 2022

4c model of marketing mix: this article provides a practical explanation of the 4c model of marketing mix. After reading, you’ll understand the basics of this powerful marketing tool. What is the 4c model of marketing mix? The 4c…

Hunger Marketing

May 2nd, 2022

Hunger Marketing: this article provides a practical explanation of Hunger Marketing. After reading, you will understand the basics of this powerful marketing strategy. What is Hunger Marketing? The concept of Hunger Marketing is quite simple to understand. In fact,…

RATER Model

May 2nd, 2022

RATER Model: this article explains the concept of the RATER Model, developed by Valarie Zeithaml, A. Parasuraman and Leonard Berry in a practical way. After reading it, you will understand the basics of this powerful Marketing tool. What…

Service Marketing Mix (7 P’s)

May 2nd, 2022

Service Marketing Mix: this article explains the theory and concept of Service Marketing Mix, also known as the 7P’s in a practical way. After reading you will understand the basics of this powerful marketing tool. Background of the…

Pirate Funnel : AARRR Framework

April 29th, 2022

AARRR Framework: this article provides a practical explanation of the pirate funnel / AARRR Framework. After reading this article, you’ll understand the basics of this powerful marketing tool. What is the AARRR Framework? The AARRR Framework is a…

Loyalty Marketing

April 26th, 2022

Loyalty Marketing: this article provides a practical explanation of loyalty marketing. After reading the article, you will understand the basis of this powerful marketing tool. What is Loyalty Marketing? Loyalty marketing, or Total Loyalty Marketing (TLM), is a…

Customer Experience Mapping

April 26th, 2022

Customer Experience Mapping: this article provides a practical explanation of Customer Experience Mapping. After reading, you’ll understand the basics of this powerful marketing tool. What is Customer Experience Mapping? Customer Experience Mapping or customer experience journey mapping is…

Brand Leadership

April 26th, 2022

Brand Leadership: this article provides a practical explanation of Brand Leadership. After reading, you will understand the basics of this powerful marketing tool. What is Brand Leadership? The definition Brand leadership refers to the techniques and strategies that organisations use…

B2C Marketing

April 26th, 2022

B2C marketing: this article provides a practical explanation of B2C marketing. After reading, you’ll understand the basics of this powerful marketing discipline. What is B2C Marketing? B2C marketing, or business-to-consumer marketing, refers to marketing activities, strategies, and tactics an…

RFM Segmentation

April 26th, 2022

RFM Segmentation: this article provides an explanation of RFM Segmentation. After reading, you’ll have a better understanding of this data modelling method, which will allow you to quickly sort and prioritise your customers. What is RFM Segmentation? RFM Segmentation…

Search Engine Advertising (SEA)

April 26th, 2022

Search Engine Advertising (SEA): this article provides a practical explanation of Search Engine Advertising (SEA). After reading, you’ll understand the basics of this powerful marketing tool. What is Search Engine Advertising (SEA)? Search Engine Advertising (SEA) is a…
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