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Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Social Media Pyramid

November 11th, 2022

This article explains the Social Media Pyramid, in a practical way. After reading you will understand the basics of this powerful social media tool. This article contains a general explanation of the Social Media Pyramid. How to apply…

AIDA Model: Meaning, Steps and Example

November 10th, 2022

AIDA Model: this article explains the AIDA Model in a practical way. After reading you will understand the basics of this powerful marketing tool. This article contains the general definition of the AIDA Model, a practical example of the…

Brand Essence Wheel: model, advantages and template

November 4th, 2022

Brand Essence Wheel: this article provides a practical explanation of the Brand Essence Wheel. Other highlights are: what does the Brand Essence Wheel model look like and what do the different rings in the model consist of? Finally, this…

Customer Value Proposition (CVP): Definition and Example

November 3rd, 2022

Customer Value Proposition: this article explains the Customer Value Proposition (CVP) in a practical way. After reading you will understand the basics of this powerful marketing tool. This article contains a general definition of the method, examples and practical…

DESTEP Analysis: Definition, Elements and Tips

November 3rd, 2022

DESTEP Analysis: this article explains practically the DESTEP Analysis. After reading you will understand the basics and principles of this powerful strategy and marketing tool. This article contains a general definition of the DESTEP-acronym, the 6 different elements of…

Empathy Map: Definition, Examples and Template

November 1st, 2022

Empathy Map: this article provides a practical explanation of the Empathy Map. After reading, you’ll understand the basics of this powerful marketing tool. In this article you can also download an Empathy Map template, as well as…

Social Engagement Journey: Definition and Tips

October 31st, 2022

Social Engagement Journey: this article explains the concept of Social Engagement Journey in a practical manner. After reading, you will understand the basics of this powerful marketin concept. This article contains a general definition of the concept, practical examples and…

Marketing Plan: Definition, Examples and Template

October 26th, 2022

Marketing plan: this article explains the Marketing Plan in a practical way. After reading it, you will understand the basics of this powerful marketing tool. This article contains a general definition of a marketing plan and examples. You will also…

What is Marketing Myopia? Definition, Summary, Examples

October 26th, 2022

Marketing Myopia: this article explains the concept of Marketing Myopia in a practical way. After reading it, you will understand the basics of this useful marketing strategy theory. This article contains a general definition of the concept of Marketing Myopia,…

What is Outreach Marketing? Types, Tips and Examples

October 25th, 2022

Outreach Marketing: This article explains Outreach Marketing in a practical way. After reading it, you will understand the basics of this powerful marketing tool. This article contains a general explanation of outreach marketing, the different types of outreach marketing and…
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