Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Pain Pleasure Curve

by Patty MulderMarketingJanuary 29, 2019March 15, 2019

The Pain Pleasure Curve is about the so-called peaks of pain and troughs of pleasure that will contribute more to a pleasant experience in the customer’s mind. Dissatisfied customers will experience a certain degree of pain.

Content Marketing

by Ben JanseMarketingJanuary 22, 2019January 22, 2019

Content Marketing is identified by the Content Marketing Institute as a strategic market approach focused on creating and distributing valuable, relevant and consistent content, with the goal to attract a clearly defined target group and retain this group with the eventual goal to convert this into profitable customer behaviour.

Conjoint Analysis (CA)

by Ben JanseMarketingJanuary 18, 2019January 18, 2019

A Conjoint Analysis (CA) is a statistical method for market research. This mainly concerns measuring the relative importance of certain characteristics of a product or service.

Growth Hacking

by Patty MulderMarketingDecember 6, 2018December 12, 2018

This article explains the concept of Growth Hacking, developed by Sean Ellis in a practical way. After reading it, you will understand the basics of this useful marketing strategy. What…

Brand Pyramid

by Patty MulderMarketingNovember 22, 2018November 22, 2018

This article explains the concept of the Brand Pyramid, developed by Kevin Lane Keller in a practical way. After reading it, you will understand the basics of this useful marketing…

Gartner Magic Quadrant

by Jessie SariMarketingNovember 15, 2018November 16, 2018

This article will explain the research method Gartner Magic Quadrant. Gartner is a research and consultancy firm in the IT sector. After reading this, you’ll have a better understanding of…

Net Promotor Score (NPS)

by Patty MulderMarketingNovember 12, 2018November 12, 2018

This article explains the concept of the Net Promotor Score / NPS, developed by Fred Reichheld in a practical way. After reading it, you will understand the basics of this…

Gamification

by Ben JanseMarketingNovember 9, 2018March 27, 2019

This article explains the concept of Gamification in a practical way. After reading, you’ll understand the basics of this powerful psychology and motivation tool. What is Gamification? Gamification is the…

Sales Funnel

by Patty MulderMarketingOctober 2, 2018November 5, 2018

This article explains the concept of the Sales Funnel in a practical way. After reading it, you will understand the basics of this useful marketing strategy tool. What is a…

Marketing Myopia

by Patty MulderMarketingJuly 25, 2018July 25, 2018

This article explains the concept of Marketing Myopia in a practical way. After reading it, you will understand the basics of this useful marketing strategy theory. What is Marketing Myopia?…