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Marketing (Page 3)
May 2nd, 2022
4c model of marketing mix: this article provides a practical explanation of the 4c model of marketing mix. After reading, you’ll understand the basics of this powerful marketing tool.
What is the 4c model of marketing mix?
The 4c…
May 2nd, 2022
Hunger Marketing: this article provides a practical explanation of Hunger Marketing. After reading, you will understand the basics of this powerful marketing strategy.
What is Hunger Marketing?
The concept of Hunger Marketing is quite simple to understand. In fact,…
May 2nd, 2022
RATER Model: this article explains the concept of the RATER Model, developed by Valarie Zeithaml, A. Parasuraman and Leonard Berry in a practical way. After reading it, you will understand the basics of this powerful Marketing tool.
What…
May 2nd, 2022
Service Marketing Mix: this article explains the theory and concept of Service Marketing Mix, also known as the 7P’s in a practical way. After reading you will understand the basics of this powerful marketing tool.
Background of the…
May 2nd, 2022
Decision Making Unit: this article explains Decision Making Unit (DMU), developed by Philip Kotler in a practical way. After reading you will understand the basics of this powerful marketing and stakeholder management tool.
Introduction
In a business-to business context…
April 29th, 2022
AARRR Framework: this article provides a practical explanation of the pirate funnel / AARRR Framework. After reading this article, you’ll understand the basics of this powerful marketing tool.
What is the AARRR Framework?
The AARRR Framework is a…
April 26th, 2022
Loyalty Marketing: this article provides a practical explanation of loyalty marketing. After reading the article, you will understand the basis of this powerful marketing tool.
What is Loyalty Marketing?
Loyalty marketing, or Total Loyalty Marketing (TLM), is a…
April 26th, 2022
Customer Experience Mapping: this article provides a practical explanation of Customer Experience Mapping. After reading, you’ll understand the basics of this powerful marketing tool.
What is Customer Experience Mapping?
Customer Experience Mapping or customer experience journey mapping is…
April 26th, 2022
Brand Leadership: this article provides a practical explanation of Brand Leadership. After reading, you will understand the basics of this powerful marketing tool.
What is Brand Leadership? The definition
Brand leadership refers to the techniques and strategies that organisations use…
April 26th, 2022
B2C marketing: this article provides a practical explanation of B2C marketing. After reading, you’ll understand the basics of this powerful marketing discipline.
What is B2C Marketing?
B2C marketing, or business-to-consumer marketing, refers to marketing activities, strategies, and tactics an…
April 26th, 2022
RFM Segmentation: this article provides an explanation of RFM Segmentation. After reading, you’ll have a better understanding of this data modelling method, which will allow you to quickly sort and prioritise your customers.
What is RFM Segmentation?
RFM Segmentation…
April 26th, 2022
Search Engine Advertising (SEA): this article provides a practical explanation of Search Engine Advertising (SEA). After reading, you’ll understand the basics of this powerful marketing tool.
What is Search Engine Advertising (SEA)?
Search Engine Advertising (SEA) is a…
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