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Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Linkbuilding

November 28th, 2019

This article provides a practical explanation of linkbuilding. After reading, you will understand the basics of this powerful marketing tool. What is linkbuilding? Linkbuilding is the activity of trying to expand the number of incoming links to a…

Buy Sell Hierarchy

November 18th, 2019

This article provides a practical explanation of the Buy Sell Hierarchy method. After reading, you’ll have a better understanding about how you can judge your current situation and where you want it to be in the next three years.…

Product Management

November 17th, 2019

This article provides a practical explanation of the term product management. After reading, you’ll gain a better understanding of the marketing of a product’s entire life cycle. The goal of product management is to maximise sales, market share, and…

6W Model of Customer Analysis

November 8th, 2019

This article provides a practical explanation of 6W Model of Customer Analysis. After reading, you will understand the basics of this powerful marketing tool. What is the 6W Model of Customer Analysis? 6W Model of Customer Analysis is a…

SIVA model

October 31st, 2019

This article provides a practical explanation of the SIVA model. After reading, you will understand the basics of this powerful marketing tool. What is the SIVA model? Customers more or less justify the existence of any company. Customers may…

Mystery shopping

October 21st, 2019

This article explains the term mystery shopping in a practical way. After reading this article you will understand the definition and the basics of this powerful field-based marketing research tool. History of mystery shopping Mystery shopping first occurred in the…

Brand Leadership

July 12th, 2019

This article provides a practical explanation of brand leadership. After reading, you will understand the basics of this powerful marketing tool. What is Brand Leadership? The definition Brand leadership refers to the techniques and strategies that organisations use to market…

Relationship Marketing

June 17th, 2019

This article provides a practical explanation of Relationship Marketing. After reading, you will understand the basics of this powerful marketing tool. What is Relationship Marketing? Nowadays it is very important for companies to not only attract customers, but also…

Retail Management

June 13th, 2019

This article provides a practical explanation of retail management. After reading, you will understand the basics of this powerful marketing tool. What is Retail Management? Retail management is about the process used to meet the needs of customers and improving…

Brand Asset Valuator (BAV)

June 4th, 2019

This article provides a practical explanation of Brand Asset Valuator (BAV). After reading, you will understand the basics of this powerful branding tool. What is Brand Asset Valuator (BAV)? A quality brand name is important for organisations; with a…

BTC model

June 3rd, 2019

This article provides a practical explanation of the BTC model. After reading, you will understand the basics of this powerful marketing tool. What is the BTC model? The acronym BTC stands for: Brand, Target group, and Competitors. The model…

B2C Marketing

May 27th, 2019

This article provides a practical explanation of B2C marketing. After reading, you’ll understand the basics of this powerful marketing discipline. What is B2C Marketing? B2C marketing, or business-to-consumer marketing, refers to marketing activities, strategies, and tactics an organisation employs…
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