× Close
Home » Marketing Theories (Page 4)

Marketing Theories

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Diffusion of Innovations Theory (Rogers)

August 9th, 2023

Diffusion of Innovations: this article explains the Diffusion of Innovations theory by Everett Rogers in a practical way. Next to a short introduction of the theory, this article also highlights the five stages and advice to maintain a good market…

Pricing Strategy Matrix

July 30th, 2023

Pricing Strategy Matrix: this article provides a practical explanation of the pricing strategy matrix. After reading, you’ll understand the basics of this powerful strategy tool. What is the Pricing Strategy Matrix? The Pricing Strategy Matrix is a tool that’s…

Brand Management: the Definition and Basics

July 30th, 2023

Brand Management: this article provides a practical explanation of Brand Management. Next to what it is (definition), this article highlights why it is important, the principles and management of tangible brand features. After reading the article, you will understand…

Brand Essence Wheel: Theory and Template

July 30th, 2023

Brand Essence Wheel: this article provides a practical explanation of the Brand Essence Wheel. Other highlights are: what does the Brand Essence Wheel model look like and what do the different rings in the model consist of? Finally, this…

Brand Identity Prism by Jean Noel Kapferer

July 30th, 2023

Brand Identity Prism: this article gives a practical explanation of the Brand Identity Prism, developed by Jean-Noël Kapferer. In addition to what it is, this article also highlights the two-dimensional model, the six factors of a successful brand identity…

Social Network Analysis: Basics and Nodes

July 27th, 2023

Social Network Analysis (SNA): this article explains the Social Network Analysis (SNA) in a practical way. Next to what it is, this article also social network analysis and nodes, that it also is mathematical driven and the range and a…

Concept Testing explained

June 21st, 2023

Concept testing: this article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool. What is Concept Testing? Concept testing is the process of using qualitative and quantitative methods to…

Kano Model explained

June 20th, 2023

Kano Model of Customer Satisfaction: this article explains the Kano Model of Customer Satisfaction by Noriaki Kano in a practical way. Next to what is the Kano model, this article also highlights the concept of Customer satisfaction and customer needs…

Brand Leadership explained

June 19th, 2023

Brand Leadership: this article provides a practical explanation of Brand Leadership. Next to what it is ,this article also highlights the concept of Brand Identity and Value Proposition, tips to become a brand leader and the advantanges of strong brand…

Benchmarking / benchmark explained

June 8th, 2023

Benchmarking: this article explains a benchmark and benchmarking in a practical way. You will read about the meaning of this concept in the context of business, various types of benchmarking, how it can be used to create opportunities and a…
© Copyright 2013-2024 | Privacy | Toolshero.nl (Dutch) | Toolshero.es (Spanish)