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Marketing Theories (Page 4)
August 21st, 2023
Consultative Selling: this article provides a practical explanation of consultative selling. It covers what consultative selling is, provides examples and explores different techniques. It also provides the steps of the consultative selling approach and concludes with a summary. After…
August 20th, 2023
The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. This article contains the definition of the Social Technographics Profile and a practical explanation. Enjoy reading!
What is the Social Technographics Profile?
Authors Charlene…
August 20th, 2023
Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). You will read about the definition of this concept, the different terms associated with this analysis and the two types of conjoint analysis. Enjoy reading!
What is…
August 16th, 2023
Marketing Myopia: this article explains the concept of Marketing Myopia in a practical way. Next to what it (definition) is, this article also highlights a Marketing Myopia and missed opportunities example Kodak, the importance of marketing strategy, the pitfalls, the…
August 15th, 2023
Reputation Management: this article explains Reputation Management in a practical way. Next to what is reputation management highlights this article also the difference between this marketing strategy aspect and Public Relations, the relationship with the PESO Model, including examples, a…
August 15th, 2023
AARRR Framework: this article provides a practical explanation of the pirate funnel / AARRR Framework. Next to what it is (definition and explanation), this article also highlights the different stages and metrics of the AARRR Framework and turnover, and…
August 15th, 2023
B2C marketing: this article provides a practical explanation of B2C marketing. The article contains the definition of B2C Marketing, pratical examples and information about how B2C Marketing is expected to develop in the future. Enjoy reading!
What is B2C…
August 13th, 2023
Customer Journey Map: this article describes the concept of a Customer Journey Map in a practical way. You will read about the definition of this method, a Customer Journey Map example, its benefits, and the various components of the this…
August 12th, 2023
Product management: this article provides a practical explanation of the term product management. The article starts with a general definition of product management and which activities are included. You will also find an explanation of the role of the…
August 9th, 2023
Consumer Trend Canvas: this article explains the Consumer Trend Canvas in a practical way. Next to what this method is, this article also highlights the components and some simple questions to fill in the canvas. At the end of this…
August 9th, 2023
Customer Value Proposition (CVP): this article explains the Customer Value Proposition (CVP) in a practical way. Next to what it is, this article also highlights the different categories of the CVP, the combination with Customer Insight and from USP to…
August 9th, 2023
Diffusion of Innovations: this article explains the Diffusion of Innovations theory by Everett Rogers in a practical way. Next to a short introduction of the theory, this article also highlights the five stages and advice to maintain a good market…
