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Marketing Theories (Page 4)
March 9th, 2025
BCG Matrix: this article explains the BCG Matrix in a practical way. After reading you will understand the basics of this powerful marketing and portfolio analysis tool. This article also contains a downloadable and editable BCG matrix template to get…
March 9th, 2025
Customer Relationship Management (CRM): this article explains Customer Relationship Management (CRM) methodology in a practical way. Next to what it is (definition and meaning), this article also highlights the benefits of customer relationship management, Types of software, the role with…
February 7th, 2025
Product Life Cycle stages: this article explains the Product Life Cycle Stages, developed by Raymond Vernon in a practical way. Next to what the Product Life Cycle is, this article also highlights the history and an examples from practice.…
February 6th, 2025
Perceptual Map: this article explains the Perceptual Map in a practical way. The article starts with a general definition and explanation of the PERMAP, followed by a list of reasons why managers and organisations in general should use this…
February 6th, 2025
Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a step-by-step plan for creating one. Enjoy…
January 30th, 2025
Kano Model of Customer Satisfaction: this article explains the Kano Model of Customer Satisfaction by Noriaki Kano in a practical way. Next to what is the Kano model, this article also highlights the concept of Customer satisfaction and customer needs…
January 30th, 2025
Social Selling: this article provides a practical explanation of Social Selling. Next to what it is (the basics and defintion), this article also highlights Social Selling Index and the four importan pillars of this strategy, the importance of social…
January 30th, 2025
Linkbuilding: this article provides a practical explanation of Linkbuilding. The article starts with a general meaning of link building and why link building is crucial for maintaining a strong position in online search engines. You can read how the…
January 30th, 2025
Relationship Marketing: this article provides a practical explanation of Relationship Marketing. Next to what it is, this article also highlights the history, the importance of a long term vision, the marketing plan, the importance of technology and the basic…
January 30th, 2025
Marketing Strategy: this article explains the Marketing Strategy in a practical way. Next to what it is (definition), this article also highlights the importance, Marketing Strategies versus a Marketing Plan, how to develop a strategy, the types and a short…
January 16th, 2025
Outreach Marketing: This article explains Outreach Marketing in a practical way. Next to what it is, this article also highlights why it’s important, the benefits of outreach marketing, email outreach versus this marketing approach and tips to set-up an effective…
January 10th, 2025
Account Based Marketing: this article explains Account Based Marketing (ABM) in a practical way. It covers the definition and process of this marketing strategy, provides examples and lists benefits and drawbacks of ABM. After reading it, you will understand the…
