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Marketing Theories

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Brand Key Model explained plus template

June 8th, 2023

Brand key model: this article explains the Brand Key Model in a practical way. The article starts with the definition of this model, followed by an explanation of the different elements and practical tips. You will also find a downloadable…

Mystery Shopping explained

May 30th, 2023

Mystery shopping: this article explains the term mystery shopping in a practical way. You will read about the meaning of this term, how mystery shopping can improve your business and some practical examples. Enjoy reading! What is Mystery shopping? Today,…

Regression Analysis explained

May 18th, 2023

Regression Analysis: this article provides a practical explanation of Regression Analysis. After reading, you’ll understand the basics of this powerful marketing tool. What is Regression Analysis? Regression Analysis is a statistical method used to discover links between different variables…

Influencer Marketing explained

May 17th, 2023

Influencer marketing: This article explains the concept of influencer marketing in a practical way. This article contains a general definition of influencer marketing, different strategie, practical examples and the steps to aply it. After reading you will understand the basics…

Net Promotor Score (NPS) explained

May 17th, 2023

Net Promotor Score (NPS): this article explains the concept of the Net Promotor Score or NPS, developed by Fred Reichheld in a practical way. In addition to explaining what this concept is and how you can calculate it, this…

Empathy Map explained plus template

May 8th, 2023

Empathy Map: this article provides a practical explanation of the Empathy Map. Next to what it is (theory and acronym including examples), this article also highlights a step by step guide, an empathy map template to get started and…

Market Segmentation explained

May 8th, 2023

Market Segmentation: this article explains the concept of Market Segmentation in a practical way. In addition to what market segmentation is, the meaning, the definition of segmentation, the reasons for it, an example and the disadvantages are also explained. Enjoy…

Direct Marketing explained

May 8th, 2023

Direct Marketing: this article offers a practical explanation of Direct Marketing. The article starts with a general definition and explanation of direct marketing, followed by some key aspects of this form of marketing. You will also find instructions for…

Market Research explained

May 4th, 2023

Market Research: this article provides a practical explanation of Market Research. This article covers the definition and meaning, an explanation of the different types and methods of market research, and practical tips. After reading you will understand the basics…

Market Analysis: Steps and Examples

May 4th, 2023

Market Analysis: this article provides a practical explanation of Market Analysis. Next to what it is (definition), this article also highlights how to conduct such analysis including steps and examples. After reading, you’ll understand the basics of this marketing…

Linkbuilding explained including tips

May 4th, 2023

Linkbuilding: this article provides a practical explanation of Linkbuilding. The article starts with a general meaning of link building and why link building is crucial for maintaining a strong position in online search engines. You can read how the…
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