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Marketing Theories (Page 5)
July 30th, 2023
Brand Management: this article provides a practical explanation of Brand Management. Next to what it is (definition), this article highlights why it is important, the principles and management of tangible brand features. After reading the article, you will understand…
July 30th, 2023
Brand Essence Wheel: this article provides a practical explanation of the Brand Essence Wheel. Other highlights are: what does the Brand Essence Wheel model look like and what do the different rings in the model consist of? Finally, this…
July 30th, 2023
Brand Identity Prism: this article gives a practical explanation of the Brand Identity Prism, developed by Jean-Noël Kapferer. In addition to what it is, this article also highlights the two-dimensional model, the six factors of a successful brand identity…
July 27th, 2023
Social Network Analysis (SNA): this article explains the Social Network Analysis (SNA) in a practical way. Next to what it is, this article also social network analysis and nodes, that it also is mathematical driven and the range and a…
June 20th, 2023
Kano Model of Customer Satisfaction: this article explains the Kano Model of Customer Satisfaction by Noriaki Kano in a practical way. Next to what is the Kano model, this article also highlights the concept of Customer satisfaction and customer needs…
June 19th, 2023
Brand Leadership: this article provides a practical explanation of Brand Leadership. Next to what it is ,this article also highlights the concept of Brand Identity and Value Proposition, tips to become a brand leader and the advantanges of strong brand…
June 13th, 2023
Brand Pyramid Model: this article explains the concept of the Brand Pyramid Model, developed by Kevin Lane Keller in a practical way. Next to what this model is, this article also highlights the concept of Customer Loyalty, the Components…
June 8th, 2023
Brand Equity: this article explains Brand Equity in a practical way. Next to what it is (definition and meaning), this article also the two dimensions of CBBE model, an example, the role of Advertising, the importance of Brand loyalty and…
June 8th, 2023
Benchmarking: this article explains a benchmark and benchmarking in a practical way. You will read about the meaning of this concept in the context of business, various types of benchmarking, how it can be used to create opportunities and a…
June 8th, 2023
Brand key model: this article explains the Brand Key Model in a practical way. The article starts with the definition of this model, followed by an explanation of the different elements and practical tips. You will also find a downloadable…
May 30th, 2023
Mystery shopping: this article explains the term mystery shopping in a practical way. You will read about the meaning of this term, how mystery shopping can improve your business and some practical examples. Enjoy reading!
What is Mystery shopping?
Today,…
May 22nd, 2023
Sales Funnel: this article explains the concept of the Sales Funnel in a practical way. The article starts with the definition of the sales funnel why it is an important tool for online marketing. You will find numerous tips and…
