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Marketing Theories (Page 5)
April 30th, 2024
The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. This article contains the definition of the Social Technographics Profile and a practical explanation. Enjoy reading!
What is the Social Technographics Profile?
Authors Charlene…
April 23rd, 2024
Marketing automation: this article explains marketing automation in a practical way. It covers what marketing automation is, touches on email marketing, lead management and segmenting, and lists the benefits of marketing automation. After reading you will understand the basics of…
April 15th, 2024
STP model: this article explains the STP model in a practical way. Next to what it is, this artcile also highlights the basis steps of the framework and what repositioning is including ana famous example of the brand Coca Cola.…
April 11th, 2024
Social Commerce: in this article, the definition of Social Commerce is examined. Social commerce is, broadly speaking, the use of social media as a sales platform. It is essential to understand within the landscape of today’s digitally-driven world and shifting…
April 11th, 2024
Market Research: this article provides a practical explanation of Market Research. This article covers the definition and meaning, an explanation of the different types and tools of market research, and practical tips. After reading you will understand the basics…
April 11th, 2024
Net Promotor Score (NPS): this article explains the concept of the Net Promotor Score or NPS, developed by Fred Reichheld in a practical way. In addition to explaining what this concept is and how you can calculate it, this…
April 11th, 2024
Concept testing: this article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool.
What is Concept Testing?
Concept testing is the process of using qualitative and quantitative methods to…
April 10th, 2024
Referral Marketing: this article explains referral marketing strategy in a practical way. Besides what it is, this article also highlights the difference between offline and online, a short step-by-step plan / guide, setting up a strategy, and how it works…
March 25th, 2024
Gartner Magic Quadrant: this article will explain the research method of the Gartner Magic Quadrant. Next to what it is, highlights this article also how it works in practice, the assessment criteria adn a short summary. Enjoy reading!
What…
March 25th, 2024
Gamification: This article explains gamification in a practical way. The Octalysis Gamification framework is extensively discussed, the applications and benefits are discussed and finally criticisms are addressed. After reading you will understand the basics of this marketing tool. Enjoy reading!…
March 11th, 2024
Customer Relationship Management (CRM): this article explains Customer Relationship Management (CRM) methodology in a practical way. Next to what it is (definition and meaning), this article also highlights the benefits of customer relationship management, Types of software, the role with…
February 23rd, 2024
RATER Model of Service Quality: this article explains the concept of the RATER Model of Service Quality, developed by Valarie Zeithaml, A. Parasuraman and Leonard Berry in a practical way. This article also highlights, next to what is,…
