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Marketing Theories (Page 7)
August 15th, 2023
Reputation Management: this article explains Reputation Management in a practical way. Next to what is reputation management highlights this article also the difference between this marketing strategy aspect and Public Relations, the relationship with the PESO Model, including examples, a…
August 9th, 2023
Consumer Trend Canvas: this article explains the Consumer Trend Canvas in a practical way. Next to what this method is, this article also highlights the components and some simple questions to fill in the canvas. At the end of this…
August 9th, 2023
Customer Value Proposition (CVP): this article explains the Customer Value Proposition (CVP) in a practical way. Next to what it is, this article also highlights the different categories of the CVP, the combination with Customer Insight and from USP to…
August 9th, 2023
Diffusion of Innovations: this article explains the Diffusion of Innovations theory by Everett Rogers in a practical way. Next to a short introduction of the theory, this article also highlights the five stages and advice to maintain a good market…
July 30th, 2023
Pricing Strategy Matrix: this article provides a practical explanation of the pricing strategy matrix. After reading, you’ll understand the basics of this powerful strategy tool.
What is the Pricing Strategy Matrix?
The Pricing Strategy Matrix is a tool that’s…
July 27th, 2023
Social Network Analysis (SNA): this article explains the Social Network Analysis (SNA) in a practical way. Next to what it is, this article also social network analysis and nodes, that it also is mathematical driven and the range and a…
June 20th, 2023
Kano Model of Customer Satisfaction: this article explains the Kano Model of Customer Satisfaction by Noriaki Kano in a practical way. Next to what is the Kano model, this article also highlights the concept of Customer satisfaction and customer needs…
May 8th, 2023
Empathy Map: this article provides a practical explanation of the Empathy Map. Next to what it is (theory and acronym including examples), this article also highlights a step by step guide, an empathy map template to get started and…
May 8th, 2023
Direct Marketing: this article offers a practical explanation of Direct Marketing. The article starts with a general definition and explanation of direct marketing, followed by some key aspects of this form of marketing. You will also find instructions for…
May 4th, 2023
Market Analysis: this article provides a practical explanation of Market Analysis. Next to what it is (definition), this article also highlights how to conduct such analysis including steps and examples. After reading, you’ll understand the basics of this marketing…
April 29th, 2023
DESTEP Analysis: this article explains practically the DESTEP Analysis. This article contains a general meaning of the DESTEP acronym, the 6 different elements of the model,an practical DESTEP Analysis example and tips. After reading you will understand the basics…
April 18th, 2023
FAB analysis: this article explains the FAB analysis in a practical way. The article begins with the definition of the acronym FAB, followed by the difference between advantages and benefits, an overview of the analysis and some FAB Analysis product…
