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Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Customer Value Proposition (CVP): Definition and Example

November 3rd, 2022

Customer Value Proposition: this article explains the Customer Value Proposition (CVP) in a practical way. After reading you will understand the basics of this powerful marketing tool. This article contains a general definition of the method, examples and practical…

Social Engagement Journey: Definition and Tips

October 31st, 2022

Social Engagement Journey: this article explains the concept of Social Engagement Journey in a practical manner. After reading, you will understand the basics of this powerful marketin concept. This article contains a general definition of the concept, practical examples and…

Brand Management

October 19th, 2022

Brand Management: this article provides a practical explanation of Brand Management. After reading the article, you will understand the underlying concepts of this powerful marketing tool. What is Brand Management? The definition of Brand Management is twofold. Branding…

Referral Marketing

September 14th, 2022

Referral Marketing: this article explains referral marketing in a practical way. After reading you will understand the basics of this powerful marketing approach. What is Referral Marketing? Referral Marketing is one of the oldest strategies used in marketing. It is…

POST method

August 31st, 2022

POST method: this article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction Forrester Research has, in addition to the…

4C Model of Marketing Mix

May 2nd, 2022

4c model of marketing mix: this article provides a practical explanation of the 4c model of marketing mix. After reading, you’ll understand the basics of this powerful marketing tool. What is the 4c model of marketing mix? The 4c…

Service Marketing Mix (7 P’s)

May 2nd, 2022

Service Marketing Mix: this article explains the theory and concept of Service Marketing Mix, also known as the 7P’s in a practical way. After reading you will understand the basics of this powerful marketing tool. Background of the…

Loyalty Marketing

April 26th, 2022

Loyalty Marketing: this article provides a practical explanation of loyalty marketing. After reading the article, you will understand the basis of this powerful marketing tool. What is Loyalty Marketing? Loyalty marketing, or Total Loyalty Marketing (TLM), is a…

Customer Experience Mapping

April 26th, 2022

Customer Experience Mapping: this article provides a practical explanation of Customer Experience Mapping. After reading, you’ll understand the basics of this powerful marketing tool. What is Customer Experience Mapping? Customer Experience Mapping or customer experience journey mapping is…

RFM Segmentation

April 26th, 2022

RFM Segmentation: this article provides an explanation of RFM Segmentation. After reading, you’ll have a better understanding of this data modelling method, which will allow you to quickly sort and prioritise your customers. What is RFM Segmentation? RFM Segmentation…
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