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Marketing Theories (Page 7)
May 1st, 2024
Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). You will read about the definition of this concept, the different terms associated with this analysis and the two types of conjoint analysis and an example. Enjoy…
May 1st, 2024
AARRR Framework: this article provides a practical explanation of the pirate funnel / AARRR Framework. Next to what it is (definition and explanation), this article also highlights the different stages and metrics of the AARRR Framework and turnover, and…
April 30th, 2024
The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. This article contains the definition of the Social Technographics Profile and a practical explanation. Enjoy reading!
What is the Social Technographics Profile?
Authors Charlene…
April 11th, 2024
Social Commerce: in this article, the definition of Social Commerce is examined. Social commerce is, broadly speaking, the use of social media as a sales platform. It is essential to understand within the landscape of today’s digitally-driven world and shifting…
April 11th, 2024
Concept testing: this article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool.
What is Concept Testing?
Concept testing is the process of using qualitative and quantitative methods to…
April 10th, 2024
Referral Marketing: this article explains referral marketing strategy in a practical way. Besides what it is, this article also highlights the difference between offline and online, a short step-by-step plan / guide, setting up a strategy, and how it works…
March 25th, 2024
Gartner Magic Quadrant: this article will explain the research method of the Gartner Magic Quadrant. Next to what it is, highlights this article also how it works in practice, the assessment criteria adn a short summary. Enjoy reading!
What…
March 25th, 2024
Gamification: This article explains gamification in a practical way. The Octalysis Gamification framework is extensively discussed, the applications and benefits are discussed and finally criticisms are addressed. After reading you will understand the basics of this marketing tool. Enjoy reading!…
February 23rd, 2024
RATER Model of Service Quality: this article explains the concept of the RATER Model of Service Quality, developed by Valarie Zeithaml, A. Parasuraman and Leonard Berry in a practical way. This article also highlights, next to what is,…
January 18th, 2024
Value Proposition Canvas Model: this article describes the Value Proposition Canvas model or VPC, developed by Alexander Osterwalder and Yves Pigneur in a practical way. Next to what it is (theory basics), this article also highlights the advantage of…
January 5th, 2024
Multi Level Marketing: this article provides a practical explanation of Multi Level Marketing, also known as MLM. The article contains a general definition of the Multi Level Marketing structure, a comparison to pyramid schemes and practical examples. Enjoy reading!…
December 4th, 2023
Retail Management: this article provides a practical explanation of Retail Management. Next to what is retail management (meaning and theory) highlights this article also the topic of market research and other activities, and the competencies of a retail manager.…
