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Marketing Theories

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Concept Testing Methods: Basics and Steps

April 11th, 2024

Concept testing: this article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool. What is Concept Testing? Concept testing is the process of using qualitative and quantitative methods to…

Referral Marketing Strategy and Plan

April 10th, 2024

Referral Marketing: this article explains referral marketing strategy in a practical way. Besides what it is, this article also highlights the difference between offline and online, a short step-by-step plan / guide, setting up a strategy, and how it works…

Gamification explained including the definition

March 25th, 2024

Gamification: This article explains gamification in a practical way. The Octalysis Gamification framework is extensively discussed, the applications and benefits are discussed and finally criticisms are addressed. After reading you will understand the basics of this marketing tool. Enjoy reading!…

RATER Model of Service Quality

February 23rd, 2024

RATER Model of Service Quality: this article explains the concept of the RATER Model of Service Quality, developed by Valarie Zeithaml, A. Parasuraman and Leonard Berry in a practical way. This article also highlights, next to what is,…

Value Proposition Canvas Model and Template

January 18th, 2024

Value Proposition Canvas Model: this article describes the Value Proposition Canvas model or VPC, developed by Alexander Osterwalder and Yves Pigneur in a practical way. Next to what it is (theory basics), this article also highlights the advantage of…

Multi Level Marketing (MLM) explained

January 5th, 2024

Multi Level Marketing: this article provides a practical explanation of Multi Level Marketing, also known as MLM. The article contains a general definition of the Multi Level Marketing structure, a comparison to pyramid schemes and practical examples. Enjoy reading!…

Retail Management explained: meaning and theory

December 4th, 2023

Retail Management: this article provides a practical explanation of Retail Management. Next to what is retail management (meaning and theory) highlights this article also the topic of market research and other activities, and the competencies of a retail manager.…

6W model of Customer Analysis (Ferrell)

November 11th, 2023

6W Model of Customer Analysis: this article provides a practical explanation of 6W Model of Customer Analysis. This article highlights next to 6W model, also the relationship with Market Research. After reading, you will understand the basics of this…

RFM Segmentation: basics and an example

September 19th, 2023

RFM Segmentation: this article provides an explanation of RFM Segmentation. After reading, you will gain a better understanding of this marketing tool and how to quickly sort and rank your customers. Enjoy reading! What is RFM Segmentation? RFM Segmentation…

Marketing Plan explained plus template

September 7th, 2023

Marketing plan: this article explains the Marketing Plan in a practical way. Next to what a marketing plan is, highlights this article the core elements and a complete marketing plan template to get started. After reading it, you will understand…

Reputation Management

August 15th, 2023

Reputation Management: this article explains Reputation Management in a practical way. Next to what is reputation management highlights this article also the difference between this marketing strategy aspect and Public Relations, the relationship with the PESO Model, including examples, a…
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