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Marketing Theories (Page 7)
April 11th, 2024
Concept testing: this article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool.
What is Concept Testing?
Concept testing is the process of using qualitative and quantitative methods to…
April 10th, 2024
Referral Marketing: this article explains referral marketing strategy in a practical way. Besides what it is, this article also highlights the difference between offline and online, a short step-by-step plan / guide, setting up a strategy, and how it works…
March 25th, 2024
Gartner Magic Quadrant: this article will explain the research method of the Gartner Magic Quadrant. Next to what it is, highlights this article also how it works in practice, the assessment criteria adn a short summary. Enjoy reading!
What…
March 25th, 2024
Gamification: This article explains gamification in a practical way. The Octalysis Gamification framework is extensively discussed, the applications and benefits are discussed and finally criticisms are addressed. After reading you will understand the basics of this marketing tool. Enjoy reading!…
February 23rd, 2024
RATER Model of Service Quality: this article explains the concept of the RATER Model of Service Quality, developed by Valarie Zeithaml, A. Parasuraman and Leonard Berry in a practical way. This article also highlights, next to what is,…
January 18th, 2024
Value Proposition Canvas Model: this article describes the Value Proposition Canvas model or VPC, developed by Alexander Osterwalder and Yves Pigneur in a practical way. Next to what it is (theory basics), this article also highlights the advantage of…
January 5th, 2024
Multi Level Marketing: this article provides a practical explanation of Multi Level Marketing, also known as MLM. The article contains a general definition of the Multi Level Marketing structure, a comparison to pyramid schemes and practical examples. Enjoy reading!…
December 4th, 2023
Retail Management: this article provides a practical explanation of Retail Management. Next to what is retail management (meaning and theory) highlights this article also the topic of market research and other activities, and the competencies of a retail manager.…
November 11th, 2023
6W Model of Customer Analysis: this article provides a practical explanation of 6W Model of Customer Analysis. This article highlights next to 6W model, also the relationship with Market Research. After reading, you will understand the basics of this…
September 19th, 2023
RFM Segmentation: this article provides an explanation of RFM Segmentation. After reading, you will gain a better understanding of this marketing tool and how to quickly sort and rank your customers. Enjoy reading!
What is RFM Segmentation?
RFM Segmentation…
September 7th, 2023
Marketing plan: this article explains the Marketing Plan in a practical way. Next to what a marketing plan is, highlights this article the core elements and a complete marketing plan template to get started. After reading it, you will understand…
August 15th, 2023
Reputation Management: this article explains Reputation Management in a practical way. Next to what is reputation management highlights this article also the difference between this marketing strategy aspect and Public Relations, the relationship with the PESO Model, including examples, a…
