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Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

POST method

March 5th, 2015

This article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction Forrester Research has, in addition to the Social Technographics…

Kano Model

September 30th, 2014

This article explains the Kano model by Noriaki Kano in a practical way. After reading you will understand the basics of this powerful marketing tool. Customer satisfaction Customer satisfaction is becoming more and more important for businesses. If product…

Product Life Cycle Stages

September 24th, 2014

This article explains the Product Life Cycle Stages, developed by Raymond Vernon in a practical way. After reading you will understand the basics of this powerful marketing strategy tool. History Product Life Cycle The Product Life Cycle Stages or…

ACCESS Model

June 26th, 2014

This article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction ACCESS Model Lon Safko and David Brake describe the ACCESS Model in their book The Social…

Social Media Pyramid

June 15th, 2014

This article explains the Social Media Pyramid, in a practical way. After reading you will understand the basics of this powerful social media tool. How to apply the Social Media Pyramid To apply social media in your organization,…

Customer Relationship Management (CRM)

June 9th, 2014

This article explains Customer Relationship Management (CRM) methodology in a practical way. After reading you will understand the basics of this powerful marketing and stakeholder management tool. What is Customer Relationship Management? It is important for companies to build up…

Social Technographics Profile

April 5th, 2014

The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. What is the Social Technographics Profile? Authors Charlene Li and Josh Bernoff explain this model in their book Groundswell, in which the results of…

Diffusion of Innovations theory

April 5th, 2014

This article explains the Diffusion of Innovations theory by Everett Rogers in a practical way. After reading you will understand the basics of this powerful marketing tool. Introduction Each product has a certain useful life. It is not about…

Customer Value Proposition (CVP)

January 6th, 2014

This article explains the Customer Value Proposition (CVP) in a practical way. After reading you will understand the basics of this powerful marketing tool. What is Customer Value Proposition (CVP)? A Customer Value Proposition (CVP) is a promise of…

Service Marketing Mix (7 P’s)

November 16th, 2013

This article explains the theory and concept of Service Marketing Mix, also known as the 7P’s in a practical way. After reading you will understand the basics of this powerful marketing tool. Background of the Service Marketing Mix…
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