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Marketing Theories (Page 8)
October 31st, 2022
Social Engagement Journey: this article explains the concept of Social Engagement Journey in a practical manner. After reading, you will understand the basics of this powerful marketin concept. This article contains a general definition of the concept, practical examples and…
August 31st, 2022
POST method: this article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool.
Introduction
Forrester Research has, in addition to the…
May 2nd, 2022
4c model of marketing mix: this article provides a practical explanation of the 4c model of marketing mix. After reading, you’ll understand the basics of this powerful marketing tool.
What is the 4c model of marketing mix?
The 4c…
May 2nd, 2022
Service Marketing Mix: this article explains the theory and concept of Service Marketing Mix, also known as the 7P’s in a practical way. After reading you will understand the basics of this powerful marketing tool.
Background of the…
April 26th, 2022
Customer Experience Mapping: this article provides a practical explanation of Customer Experience Mapping. After reading, you’ll understand the basics of this powerful marketing tool.
What is Customer Experience Mapping?
Customer Experience Mapping or customer experience journey mapping is…
April 26th, 2022
Search Engine Advertising (SEA): this article provides a practical explanation of Search Engine Advertising (SEA). After reading, you’ll understand the basics of this powerful marketing tool.
What is Search Engine Advertising (SEA)?
Search Engine Advertising (SEA) is a…
March 25th, 2022
EPRG Framework: this article explains the EPRG Framework in a practical way. After reading, you’ll understand the basics of this powerful marketing tool.
What is the EPRG Framework?
EPRG stand for Ethnocentric, Polycentric, Regiocentric, and Geocentric. It is a…
March 25th, 2022
Marketing Research Mix: this article provides a practical explanation of the Marketing Research Mix. After reading it, you’ll have a better understanding of how to conduct market research.
What is a Marketing Research Mix?
The Marketing Research Mix or…
March 25th, 2022
SIVA model: this article provides a practical explanation of the SIVA model. After reading, you will understand the basics of this powerful marketing tool.
What is the SIVA model?
Customers more or less justify the existence of any company.…
March 25th, 2022
Pain Pleasure Curve: this article explains the Pain Pleasure Curve, developed by Sampson Lee in a practical way. After reading it, you will understand the basics of this useful marketing strategy.
What is the Pain Pleasure Curve?
It…
February 1st, 2022
Relationship Marketing: this article provides a practical explanation of Relationship Marketing. After reading, you will understand the basics of this powerful marketing tool.
What is Relationship Marketing?
Nowadays it is very important for companies to not only attract customers,…
November 14th, 2021
North Star Metric: this article explains the North Star Metric in a practical way. After reading the article, you will understand the basis of this powerful marketing Growth Hack tool.
What is the North Star Metric?
Organisations use the North…
