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Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Kotler Five Product Levels

October 15th, 2013

This article describes the Philip Kotler Five Product Levels. After reading you will understand the basics of this powerful product marketing tool. This article also contains a downloadable and editable Five Product Levels template. What is a product? According…

BCG Matrix

January 20th, 2013

The BCG Matrix is an assessment model in which products or (functional) business units are assessed on two features. First, the relative market share that a certain product or its business unit has with respect to the competition. Second, the…
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