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Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

6W Model of Customer Analysis

November 8th, 2019

6W Model of Customer Analysis: this article provides a practical explanation of 6W Model of Customer Analysis. After reading, you will understand the basics of this powerful marketing tool. What is the 6W Model of Customer Analysis? 6W Model…

BTC model

June 3rd, 2019

BTC model: this article provides a practical explanation of the BTC model. After reading, you will understand the basics of this powerful marketing tool. What is the BTC model? The acronym BTC stands for: Brand, Target group, and Competitors.…

SFA Matrix

June 25th, 2018

This article explains the SFA Matrix in a practical way. After reading it, you will understand the basics of this powerful Marketing method. This article also contains a downloadable and editable SFA Matrix template. What is the SFA Matrix? The…

OASIS Framework

April 2nd, 2015

The OASIS Framework is a five-step plan to integrate Social Media into the daily business. OASIS is an acronym and stands for Objectives, Audience, Strategy, Implementation and Sustainment. OASIS Framework Objectives Set your goals. Would you like a sales…

ACCESS Model

June 26th, 2014

ACCESS Model: this article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction ACCESS Model Lon Safko and David Brake describe the ACCESS Model in their book…

Social Media Pyramid

June 15th, 2014

This article explains the Social Media Pyramid, in a practical way. After reading you will understand the basics of this powerful social media tool. How to apply the Social Media Pyramid To apply social media in your organization,…

Social Technographics Profile

April 5th, 2014

The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. What is the Social Technographics Profile? Authors Charlene Li and Josh Bernoff explain this model in their book Groundswell, in which the results of…

Kotler Five Product Levels

October 15th, 2013

This article describes the Philip Kotler Five Product Levels. After reading you will understand the basics of this powerful product marketing tool. This article also contains a downloadable and editable Five Product Levels template. What is a product? According…
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