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Marketing Theories (Page 8)
December 4th, 2023
Retail Management: this article provides a practical explanation of Retail Management. Next to what is retail management (meaning and theory) highlights this article also the topic of market research and other activities, and the competencies of a retail manager.…
November 11th, 2023
6W Model of Customer Analysis: this article provides a practical explanation of 6W Model of Customer Analysis. This article highlights next to 6W model, also the relationship with Market Research. After reading, you will understand the basics of this…
September 19th, 2023
RFM Segmentation: this article provides an explanation of RFM Segmentation. After reading, you will gain a better understanding of this marketing tool and how to quickly sort and rank your customers. Enjoy reading!
What is RFM Segmentation?
RFM Segmentation…
September 7th, 2023
Marketing plan: this article explains the Marketing Plan in a practical way. Next to what a marketing plan is, highlights this article the core elements and a complete marketing plan template to get started. After reading it, you will understand…
July 30th, 2023
Pricing Strategy Matrix: this article provides a practical explanation of the pricing strategy matrix. After reading, you’ll understand the basics of this powerful strategy tool.
What is the Pricing Strategy Matrix?
The Pricing Strategy Matrix is a tool that’s…
July 27th, 2023
Social Network Analysis (SNA): this article explains the Social Network Analysis (SNA) in a practical way. Next to what it is, this article also social network analysis and nodes, that it also is mathematical driven and the range and a…
May 8th, 2023
Empathy Map: this article provides a practical explanation of the Empathy Map. Next to what it is (theory and acronym including examples), this article also highlights a step by step guide, an empathy map template to get started and…
April 12th, 2023
Pricing: this article explains the concept of pricing in a practical way. The article begins with the definition of pricing and the factors that influence pricing. You will also find information about the objective of this activity and practical examples…
December 13th, 2022
ACCESS Model: this article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool.
Introduction ACCESS Model
Lon Safko and David Brake describe the ACCESS Model in their book…
December 6th, 2022
Marketing Mix 4P: this article explains the marketing mix 4P by E. Jerome McCarthy in a practical way. It covers what the marketing mix 4P is, how it is multi-usable, what the P’s are in more detail, what the basic…
November 11th, 2022
This article explains the Social Media Pyramid, in a practical way.
After reading you will understand the basics of this powerful social media tool.
This article contains a general explanation of the Social Media Pyramid.
How to apply…
November 11th, 2022
The Four Stage ROI Model distinguishes stages in measuring Return On Investment (ROI). The stages are measured in terms of intensity of contact.
This article contains the definition of the ROI model, its stages and practical implications.
Four Stage…
