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Marketing Theories (Page 8)
July 27th, 2023
Social Network Analysis (SNA): this article explains the Social Network Analysis (SNA) in a practical way. Next to what it is, this article also social network analysis and nodes, that it also is mathematical driven and the range and a…
May 8th, 2023
Empathy Map: this article provides a practical explanation of the Empathy Map. Next to what it is (theory and acronym including examples), this article also highlights a step by step guide, an empathy map template to get started and…
April 12th, 2023
Pricing: this article explains the concept of pricing in a practical way. The article begins with the definition of pricing and the factors that influence pricing. You will also find information about the objective of this activity and practical examples…
December 13th, 2022
ACCESS Model: this article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool.
Introduction ACCESS Model
Lon Safko and David Brake describe the ACCESS Model in their book…
December 6th, 2022
Marketing Mix 4P: this article explains the marketing mix 4P by E. Jerome McCarthy in a practical way. It covers what the marketing mix 4P is, how it is multi-usable, what the P’s are in more detail, what the basic…
November 11th, 2022
This article explains the Social Media Pyramid, in a practical way.
After reading you will understand the basics of this powerful social media tool.
This article contains a general explanation of the Social Media Pyramid.
How to apply…
November 11th, 2022
The Four Stage ROI Model distinguishes stages in measuring Return On Investment (ROI). The stages are measured in terms of intensity of contact.
This article contains the definition of the ROI model, its stages and practical implications.
Four Stage…
October 31st, 2022
Social Engagement Journey: this article explains the concept of Social Engagement Journey in a practical manner. After reading, you will understand the basics of this powerful marketin concept. This article contains a general definition of the concept, practical examples and…
August 31st, 2022
POST method: this article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool.
Introduction
Forrester Research has, in addition to the…
March 25th, 2022
Marketing Research Mix: this article provides a practical explanation of the Marketing Research Mix. After reading it, you’ll have a better understanding of how to conduct market research.
What is a Marketing Research Mix?
The Marketing Research Mix or…
March 25th, 2022
Pain Pleasure Curve: this article explains the Pain Pleasure Curve, developed by Sampson Lee in a practical way. After reading it, you will understand the basics of this useful marketing strategy.
What is the Pain Pleasure Curve?
It…
December 7th, 2021
AIDA Model: this article explains the AIDA Model in a practical way. Here you will find exactly what the AIDA model is, an example of it in practice and an explanation of the elements, steps and applications of the model.…
