× Close
Home » Marketing (Page 8)

Marketing

Marketing is the interactive process that moves goods and services from concept to the customer.

Marketing is the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, an another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Search Engine Advertising (SEA)

April 26th, 2022

Search Engine Advertising (SEA): this article provides a practical explanation of Search Engine Advertising (SEA). After reading, you’ll understand the basics of this powerful marketing tool. What is Search Engine Advertising (SEA)? Search Engine Advertising (SEA) is a…

Product Life Cycle Stages

March 28th, 2022

Product Life Cycle: this article explains the Product Life Cycle Stages, developed by Raymond Vernon in a practical way. After reading you will understand the basics of this powerful marketing strategy tool. History Product Life Cycle The Product Life…

EPRG Framework (Perlmuter)

March 25th, 2022

EPRG Framework: this article explains the EPRG Framework in a practical way. After reading, you’ll understand the basics of this powerful marketing tool. What is the EPRG Framework? EPRG stand for Ethnocentric, Polycentric, Regiocentric, and Geocentric. It is a…

Marketing Research Mix (MR Mix)

March 25th, 2022

Marketing Research Mix: this article provides a practical explanation of the Marketing Research Mix. After reading it, you’ll have a better understanding of how to conduct market research. What is a Marketing Research Mix? The Marketing Research Mix or…

SIVA model

March 25th, 2022

SIVA model: this article provides a practical explanation of the SIVA model. After reading, you will understand the basics of this powerful marketing tool. What is the SIVA model? Customers more or less justify the existence of any company.…

Pain Pleasure Curve

March 25th, 2022

Pain Pleasure Curve: this article explains the Pain Pleasure Curve, developed by Sampson Lee in a practical way. After reading it, you will understand the basics of this useful marketing strategy. What is the Pain Pleasure Curve? It…

Concept testing

February 3rd, 2022

Concept testing: this article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool. What is Concept Testing? Concept testing is the process of using qualitative and quantitative methods to…

Relationship Marketing

February 1st, 2022

Relationship Marketing: this article provides a practical explanation of Relationship Marketing. After reading, you will understand the basics of this powerful marketing tool. What is Relationship Marketing? Nowadays it is very important for companies to not only attract customers,…

Pricing Strategy Matrix

January 25th, 2022

Pricing Strategy Matrix: this article provides a practical explanation of the pricing strategy matrix. After reading, you’ll understand the basics of this powerful strategy tool. What is the Pricing Strategy Matrix? The Pricing Strategy Matrix is a tool that’s…

Brand Identity Prism (Kapferer)

January 25th, 2022

Brand Identity Prism: this article gives a practical explanation of the Brand Identity Prism, developed by Jean-Noël Kapferer. After reading, you’ll understand the basics of this powerful marketing tool. What is the Kapferer Brand Identity Prism? The Kapferer…

North Star Metric (NSM)

November 14th, 2021

North Star Metric: this article explains the North Star Metric in a practical way. After reading the article, you will understand the basis of this powerful marketing Growth Hack tool. What is the North Star Metric? Organisations use the North…

Buy Sell Hierarchy

November 18th, 2019

This article provides a practical explanation of the Buy Sell Hierarchy method. After reading, you’ll have a better understanding about how you can judge your current situation and where you want it to be in the next three years.…
© Copyright 2013-2023 | Privacy | Toolshero.nl (Dutch) | Toolshero.es (Spanish)

GET YOUR FREE TOOLSHERO TEMPLATE!

 

Join 25.000+ subscribers who get our free updates
on new articles, templates and more!

 

Sign up below and receive our ‘Business Model You’ template free of charge, to get started with your development right away!

 

 


 


 


No, close this pop-up

Try Toolshero now for free

X