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Marketing Theories (Page 8)
April 17th, 2023
Growth Hacking: this article explains the concept of Growth Hacking, developed by Sean Ellis in a practical way. You will read about the definition and meaning of this concept and how it is used in fields like marketing. You…
April 14th, 2023
Neuromarketing: This article explains neuromarketing in a practical way. After reading it you will understand the definition and basics of this marketing tool, including how to use it. Enjoy reading!
What is neuromarketing?
The definition
Neuromarketing is the application of…
April 12th, 2023
Pricing: this article explains the concept of pricing in a practical way. The article begins with the definition of pricing and the factors that influence pricing. You will also find information about the objective of this activity and practical examples…
March 31st, 2023
Affiliate Marketing: this article provides a practical explanation of Affiliate Marketing. The article starts with a general meaning of the concept of affiliate marketing, followed by some information about how this concept works and how you can get started…
December 13th, 2022
ACCESS Model: this article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool.
Introduction ACCESS Model
Lon Safko and David Brake describe the ACCESS Model in their book…
December 6th, 2022
Marketing Mix 4P: this article explains the marketing mix 4P by E. Jerome McCarthy in a practical way. It covers what the marketing mix 4P is, how it is multi-usable, what the P’s are in more detail, what the basic…
November 11th, 2022
This article explains the Social Media Pyramid, in a practical way.
After reading you will understand the basics of this powerful social media tool.
This article contains a general explanation of the Social Media Pyramid.
How to apply…
November 11th, 2022
The Four Stage ROI Model distinguishes stages in measuring Return On Investment (ROI). The stages are measured in terms of intensity of contact.
This article contains the definition of the ROI model, its stages and practical implications.
Four Stage…
October 31st, 2022
Social Engagement Journey: this article explains the concept of Social Engagement Journey in a practical manner. After reading, you will understand the basics of this powerful marketin concept. This article contains a general definition of the concept, practical examples and…
August 31st, 2022
POST method: this article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool.
Introduction
Forrester Research has, in addition to the…
May 2nd, 2022
Service Marketing Mix: this article explains the theory and concept of Service Marketing Mix, also known as the 7P’s in a practical way. After reading you will understand the basics of this powerful marketing tool.
Background of the…
April 26th, 2022
Customer Experience Mapping: this article provides a practical explanation of Customer Experience Mapping. After reading, you’ll understand the basics of this powerful marketing tool.
What is Customer Experience Mapping?
Customer Experience Mapping or customer experience journey mapping is…
