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Marketing Theories (Page 8)
July 30th, 2023
Pricing Strategy Matrix: this article provides a practical explanation of the pricing strategy matrix. After reading, you’ll understand the basics of this powerful strategy tool.
What is the Pricing Strategy Matrix?
The Pricing Strategy Matrix is a tool that’s…
July 27th, 2023
Social Network Analysis (SNA): this article explains the Social Network Analysis (SNA) in a practical way. Next to what it is, this article also social network analysis and nodes, that it also is mathematical driven and the range and a…
May 8th, 2023
Empathy Map: this article provides a practical explanation of the Empathy Map. Next to what it is (theory and acronym including examples), this article also highlights a step by step guide, an empathy map template to get started and…
April 29th, 2023
DESTEP Analysis: this article explains practically the DESTEP Analysis. This article contains a general meaning of the DESTEP acronym, the 6 different elements of the model,an practical DESTEP Analysis example and tips. After reading you will understand the basics…
April 12th, 2023
Pricing: this article explains the concept of pricing in a practical way. The article begins with the definition of pricing and the factors that influence pricing. You will also find information about the objective of this activity and practical examples…
March 31st, 2023
Affiliate Marketing: this article provides a practical explanation of Affiliate Marketing. The article starts with a general meaning of the concept of affiliate marketing, followed by some information about how this concept works and how you can get started…
December 13th, 2022
ACCESS Model: this article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool.
Introduction ACCESS Model
Lon Safko and David Brake describe the ACCESS Model in their book…
December 6th, 2022
Marketing Mix 4P: this article explains the marketing mix 4P by E. Jerome McCarthy in a practical way. It covers what the marketing mix 4P is, how it is multi-usable, what the P’s are in more detail, what the basic…
November 11th, 2022
This article explains the Social Media Pyramid, in a practical way.
After reading you will understand the basics of this powerful social media tool.
This article contains a general explanation of the Social Media Pyramid.
How to apply…
November 11th, 2022
The Four Stage ROI Model distinguishes stages in measuring Return On Investment (ROI). The stages are measured in terms of intensity of contact.
This article contains the definition of the ROI model, its stages and practical implications.
Four Stage…
October 31st, 2022
Social Engagement Journey: this article explains the concept of Social Engagement Journey in a practical manner. After reading, you will understand the basics of this powerful marketin concept. This article contains a general definition of the concept, practical examples and…
August 31st, 2022
POST method: this article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool.
Introduction
Forrester Research has, in addition to the…
