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Marketing Theories

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

Marketing can be defined as the interactive process that moves goods and services from concept to the customer.

The base of this interactive process is called the marketing mix, which were developed by the famous marketing professor Jerome McCarthy.

To put it briefly, “conquering the market” is what this discipline aims at. There are many theories that provide information on putting a product better on the market to tackle the competition. There have also been lots of scientific and practical studies on this discipline for a learning point of view.

In example, another famous marketing strategy guru is Philip Kotler, who is famous for his work on the Five product levels, Decision Making Unit (DMU) and more.

What are the most known and used models and methods? What are their success stories and practical tips when you apply these? These posts are all about great free tools and methods that can help you to achieve your goal or understand certain aspects that come with this discipline.

Pricing Strategy Matrix

July 30th, 2023

Pricing Strategy Matrix: this article provides a practical explanation of the pricing strategy matrix. After reading, you’ll understand the basics of this powerful strategy tool. What is the Pricing Strategy Matrix? The Pricing Strategy Matrix is a tool that’s…

Social Network Analysis: Basics and Nodes

July 27th, 2023

Social Network Analysis (SNA): this article explains the Social Network Analysis (SNA) in a practical way. Next to what it is, this article also social network analysis and nodes, that it also is mathematical driven and the range and a…

Empathy Map explained plus template

May 8th, 2023

Empathy Map: this article provides a practical explanation of the Empathy Map. Next to what it is (theory and acronym including examples), this article also highlights a step by step guide, an empathy map template to get started and…

DESTEP Analysis explained plus example

April 29th, 2023

DESTEP Analysis: this article explains practically the DESTEP Analysis. This article contains a general meaning of the DESTEP acronym, the 6 different elements of the model,an practical DESTEP Analysis example and tips. After reading you will understand the basics…

Pricing process and strategies explained

April 12th, 2023

Pricing: this article explains the concept of pricing in a practical way. The article begins with the definition of pricing and the factors that influence pricing. You will also find information about the objective of this activity and practical examples…

Affiliate Marketing: Meaning and Strategy

March 31st, 2023

Affiliate Marketing: this article provides a practical explanation of Affiliate Marketing. The article starts with a general meaning of the concept of affiliate marketing, followed by some information about how this concept works and how you can get started…

ACCESS model: definition and elaboration

December 13th, 2022

ACCESS Model: this article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction ACCESS Model Lon Safko and David Brake describe the ACCESS Model in their book…

Social Media Pyramid

November 11th, 2022

This article explains the Social Media Pyramid, in a practical way. After reading you will understand the basics of this powerful social media tool. This article contains a general explanation of the Social Media Pyramid. How to apply…

Social Engagement Journey

October 31st, 2022

Social Engagement Journey: this article explains the concept of Social Engagement Journey in a practical manner. After reading, you will understand the basics of this powerful marketin concept. This article contains a general definition of the concept, practical examples and…

POST method

August 31st, 2022

POST method: this article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction Forrester Research has, in addition to the…
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