Action Plan

Action plan - ToolsHero

This article explains the concept of an Action Plan in a practical way. After reading it, you will understand the basics of this powerful effectiveness and time management tool.

What is an Action Plan?

An Action Plan or Action Programme is a detailed plan with specified actions that are needed to achieve a goal. An Action Plan can also consist of a series of steps that must be taken to successfully complete a certain strategy. Furthermore, an action programme determines which resources are required to achieve the (SMART) goal and how and when these must be used. That means that an Action Plan leads to a more concrete vision or objective for an organisation. The advantage is that the various parties working on a strategy are on the same page.

An Action Plan is an expansion of the well-known ‘to-do list’. It is generally acknowledged that these lists can be useful; many people use them in their daily lives. However, the disadvantage of such lists consisting entirely of tasks is that these are often considered to be overwhelming when a person, such as a project manager, bears multiple responsibilities. An Action Plan is a stronger version of such a to-do list, that includes objectives for the short, medium and long term. This makes it easier to delegate certain tasks and helps to save time. Additionally, an action programme encourages prioritising and focusing on the important matters. This too can help to save valuable time which increases the effectiveness and productivity of a company or individual employee. What was previously experienced as overwhelming now becomes insightful and controlled.

Action Plan steps - ToolsHero

Action Plan steps and example

Scenario: coffee shop ABCoffee wishes to start importing its coffee from Colombia itself rather than purchasing from an import business because the purchase costs are too high to make sufficient profit.

1. Define what you want to achieve

Composing the goal of an Action Plan is crucial for motivation and reminds the user of the fact that the eventual result is worth the effort. This could comprise the solution to a problem, to be established with the Problem Definition Process, or interim objectives in a project.

Scenario ABCoffee: ABCoffee’s current purchasing policy isn’t viable due to the high purchase price. If ABCoffee were to import its own coffee, this could lead to a saving on purchasing costs of 15%. The lower purchasing costs are incorporated into the sales price to guarantee sufficient customers.

2. Gather, analyse and organise data

Make a list with all the issues that demand a solution within the problem definition or interim goals. Try to gather everything that is relevant and that you believe requires action to complete the Action Plan, large or small, personal or professional. Also consider the things that are automatically gathered such as relevant emails or documents in the archives.

Also write down all the ideas that are floating around in your head and gather ideas you’ve written down on a piece of paper that you keep in the bottom of your drawer. Take stock of these ideas in a single place; this is needed to create focus. This also includes the to-do lists.
Scenario:

  • Contacting coffee farmers in Colombia
  • Requesting quotations
  • Trip to Colombia to inspect and establish the quality of the coffee beans
  • Price negotiations

3. Shorten the list

Now that you have a list containing everything that is related to, or possibly influences, the completion of the Action Plan, this list needs to be shortened.

Scenario ABCoffee: due to the already limited financial means, the manager of ABCoffee decides against inspecting the quality of the coffee during a trip to Colombia. Instead, he asks that samples of the coffee are mailed to him.

4. Organise and prioritise

Take stock of which actions or projects take priority and make two lists of actions. Individual or smaller tasks and actions that are part of a greater whole and that may require multiple people for execution. Use the Action Priorities Matrix (APM) to effectively prioritise
Scenario ABCoffee: use the APM to prioritise. In this case, the actions from step 3 are already in the correct order.

5. Define who will do what, with which means and when

When arriving at this point, the main part of the Action Plan has already been completed. Now take the list with actions to be completed and assign the actions to a person. Take everyone’s competences into account to ensure effective completion. Also consider:

  • Who is responsible for what (use the Responsibility Assignment Matrix for this purpose)
  • Who and what needs support
  • Communication methods

Scenario ABCoffee: in the case of a new purchase strategy of ABCoffee, the sales manager, due to the absence of a purchase manager, is responsible for the entire process.

6. Carry out the Action Plan

Give the starting signal for the Action Plan. Keep the 80-20 rule (Pareto Analysis) in mind: focus on what’s important. Also monitor progress, deadlines and milestone. Use the Gantt Chart for this purpose.

7. Monitor and evaluate

During the execution of the Action Plan, it’s essential to carefully and effectively monitor the goings-on. When changes or new problems come to light, these must be communicated to everyone in order to prevent unnecessary work. Ask yourself the following questions:

  • Are we doing what was agreed upon?
  • Are we doing it correctly?
  • Is what we’re doing important for the goal?
  • Have all individual and group actions been completed?
  • Has the final goal been achieved?

Tips for Creating an Action Plan

The following tips help you to effectively create a clear Action Plan:

  • Use all tools that are offered in this article
  • Choose and define a suitable goal
  • Write down the actions to be taken in a concrete, measurable and achievable form
  • Communicate with everyone who’s involved in the execution of the action programme

It’s Your Turn

What do you think? Do you recognise the explanation of the Action Plan? What do you believe are factors that contribute to the effective achieving of goals or solving of problems? How do you use action programmes? Do you have any tips or additional comments?

Share your experience and knowledge in the comments box below.

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More information

  1. Goodstein, L., Nolan, T., Pfeiffer, J. (1993). Applied Strategic Planning: How to Develop a Plan That Really Works. McGraw-Hill Education.
  2. Kerzner, H., & Kerzner, H. R. (2017). Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.
  3. Macan, T. H. (1994). Time management: Test of a process model. Journal of applied psychology, 79(3), 381.

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Ben Janse
About the Author

Ben Janse is a young professional working at ToolsHero as Content Manager. He is also an International Business student at Rotterdam Business School where he focusses on analyzing and developing management models. Thanks to his theoretical and practical knowledge, he knows how to distinguish main- and side issues and to make the essence of each article clearly visible.

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