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Strategy

What is strategy?
It is possible to define strategy as a plan of action to achieve short, middle and long term desired goals. Depending on the context, strategy meaning can change drastically. This strategy definition is not only applicable to business performance, but also in other fields.

What is strategy?
It is possible to define strategy as a plan of action to achieve short, middle and long term desired goals. Depending on the context, strategy meaning can change drastically. This strategy definition is not only applicable to business performance, but also in other fields.

What is strategy in business?

There are generally three hierarchical types of strategies in business. The corporate strategy defines the strategic goals of the overall company. The second type of strategy, the business strategy, establishes the strategic goals for a business unit. Functional strategies are the third type of strategy. A functional strategy is about the strategic goals to achieve the business goals, and to keep developing the functional area itself.

In business, it is possible to define strategy as a plan of action to achieve improvement goals in several aspects of an organization or company. Strategy can be used to for example improve profits, customer satisfaction and efficiency. In this use, strategy meaning a plan for improvement can be viewed. This shows that strategy is a versatile concept, even in the sole area of business.

How does strategy function?

Goals are important for organizations to determine the future direction of a company. A good strategy always stems from a thorough analysis of the company’s position in the market. This is where a company’s strengths and weaknesses, as well as opportunities and threats, are incorporated in the strategy. A great example of a tool that assists in determining a strategy in this aspect is the SWOT analysis.

The usefulness of an effective strategy (importance) does not stop with providing direction for management and employees. In addition to its function as a North Star, strategy also plays an important role in the decision-making process. For organizations that have an adequate understanding of their strengths and weaknesses, the strategy helps managers decide where best to spend efforts and resources.

Tools to improve strategy

Today’s modern business and markets act on a planning from dynamic strategies. Companies and organizations need to have strategy to survive, save their market position and expand with new products and customers. Various tools exist to support this process. For example, the CAGE Distance Framework is used to identify important differences between countries that companies should take into account when developing the strategy. The McKinsey Three Horizons of Growth model helps companies avoid a gap between what a company wants to achieve in the future and where it is now in relation to its strategy.

A strategy charts the course of a business. There are many theories and methods that orient themselves towards the best one. It’s always about the best fit and the commitment that’s required to make it successful. An example of this are the 5 Ps of Strategy by Henry Mintzberg. Kenichi Ohmae’s 3C model focuses on the three key factors for success that must be balanced in the form of a strategic triangle.

All strategy tools are aimed at improvement of business performance. A strategy can be modeled after a tool, but the resulting strategic plan should still suit the business. Every business or organization has a unique identity, set of values and work process. A strategy is effective if these aspects are considered as well.

In order for companies to be unique in business, competitive strategy is also applied. Competitive strategy can be a part of strategic management to develop a unique aspect in a business. Competitive strategy aims to create a competitive advantage. If a company follows such a strategy, it is possible for the strategy to lead to a unique place in the market. In order for a business to develop in the way that the strategy plan estimates, a strategy will consist of business approaches and initiatives.

From strategy to strategic plan

A strategy is usually translated into a strategic plan. The strategic plan consists of five elements, namely vision-mission, objectives, core values, KPIs (Key Performance Indicators) and policy & responsibility. The vision and mission align an organization. In this way, people in the organization can join forces to increase efficiency. A company’s core values reflect what it is good at and what it is proud of. A plan is furthermore nothing without well-defined objectives, the fourth part of a strategic plan. Suitable KPIs are selected to monitor progress towards the objectives.

There have been lots of scientific and practical studies on this topic by Michael Porter, C. K. Prahalad, Gary Hamel and many more, from a learning and developing point of view. Michael Porter in particular has become known for his vision of strategy.

According to him, a strategy is aimed at cost leadership, differentiation and focus. These strategies are known as Porter’s three generic strategies. Porter’s strategies basically describe the trade-off of strategy between cost minimization, product differentiation strategies and market focus.

Strategy methods, theories and tips

What are the most known and used theories and management models to improve strategy? What are their success stories and practical tips when you apply these? These posts are all about great strategy tools and methods that can help you to achieve your goal or understand certain aspects that come with strategic planning.

Supplier Relationship Management (SRM)

January 25th, 2022

Supplier Relationship Management: this article explains the Supplier Relationship Management (SRM) in a practical way. After reading it, you understand the core of this strategy methodology. What is Supplier Relationship Management (SRM)? Manufacturing companies are largely dependent on their suppliers.…

System Dynamics

January 25th, 2022

System Dynamics: this article describes System Dynamics, designed by Jay Forrester in a practical way. After reading you will understand the basics of this powerful strategy tool. What is System Dynamics? Can complex systems such as companies, organizations…

Scenario Planning

January 25th, 2022

Scenario Planning: this article explains Scenario Planning in a practical way. After reading you will understand the basics of this powerful management and strategy tool, including a practical Scenario Planning example. What is Scenario Planning People are confronted with various…

Corporate Governance

January 24th, 2022

Corporate Governance: this article provides a practical explanation of Corporate Governance. After reading, you’ll understand the basics of this powerful strategy tool. What is Corporate Governance? Corporate Governance is about managing a system using rules, processes, and other practices…

Business Transformation

January 24th, 2022

Business Transformation: this article provides a practical explanation of Business Transformation. After reading, you’ll understand the basics of this powerful strategy tool. What is Business Transformation? Business Transformation is a concept with a lot of different definitions. To…

Game Theory

January 24th, 2022

Game Theory: this article describes the Game Theory, developed by Oskar Morgenstern and John von Neumann in a practical way. After reading you will understand the definition and basics of this powerful strategy and decision making tool. What is…

Delta model

January 24th, 2022

Delta Model: this article explains the Delta model by Dean Wilde and Arnoldo Hax in a practical way. After reading it, you understand the core of this strategy theory. What is the Delta model? The Delta model is a strategic…

Strategic Triangle (3C’s)

January 23rd, 2022

Strategic Triangle: this article explains the Strategic Triangle by Kenichi Ohmae in a practical way. After reading you will understand the basics of this powerful strategy and competitive advantage tool. What is meant by the Strategic Triangle? (3C’s)? The Strategic…

Big Hairy Audacious Goal (BHAG)

January 22nd, 2022

Big Hairy Audacious Goal: this article explains the concept of Big Hairy Audacious Goal (BHAG), developed by Jim Collins and Bertil Ohlin in a practical way. After reading it, you understand the core of this strategy theory. What is…

Organizational Life Cycle (Adizes)

November 16th, 2021

Organizational Life Cycle: in this article you will find a practical explanation of the Organizational Life Cycle theory by Ichak Adizes. After reading this, you will know the basic concepts of this powerful tool. Ichak Adizes’s Organizational Life Cycle theory…

Revenue Model Framework

July 8th, 2021

What are the different ways my organization can generate income? Key Definitions All organizations need money to function and therefore require means to generate sufficient income. An organization’s revenue model is the specific manner by which it acquires these funds…

Digital Platform Map

June 13th, 2021

What is a digital platform and can one emerge in my industry? Key Definitions A platform is any type of system that facilitates many-to-many interactions (M2M). An example of a platform in the physical world is a marketplace, as it…
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