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Brainstorming

Brainstorming: this short article explains Brainstorming in a practical way. Next to what it is (definition and meaning), this article also highlights the techniques, tricks and tips. Enjoy reading!

Brainstorming: this short article explains Brainstorming in a practical way. Next to what it is (definition and meaning), this article also highlights the techniques, tricks and tips. Enjoy reading!

What is brainstorming?

Definition and meaning

Different meanings are given to brainstorming. Fundamentally brainstorming is a technique for design thinking. By collecting and sharing ideas, a group tries to reach a conclusion for a specific problem or topic. The way in which a brainstorm method session is designed depends on the goal.

However, all forms allow people to think more freely and to present more spontaneous ideas. The term was popularized by Alex Faickney Osborn in 1967.

This technique is especially effective when used as part of problem solving, for example, to fix design errors in a prototype. By asking questions that start with “how could we …”, the group produces a wide variety of ideas and makes connections to come up with possible solutions. All ideas are written down without criticism and evaluated after the first round.

To break cognitive bias, this technique should be about asking questions rather than finding answers. However, it is not obvious for people to remain in a question mode, as from an early age people are conditioned to come up with answers.

Brainstorming is very popular in the business world and is used in various work forms. Brainwriting is a non-verbal way of brainstorming in which ideas are written on a piece of paper and supplemented by everyone.

Another method of this technique, Brain Dumping, can be applied in both individual and group context. The SCAMPER model creates a structured approach to creative thinking. It is designed to make the user think and ask questions based on every letter in the SCAMPER acronym.

Pitfall

One danger of using this method is that confident individuals set the tone for the session, with dominant ideas that make the voice of others less heard. This challenge is removed by applying the Round-Robin Brainstorming method. The principles behind Rolestorming and Starbursting also counteract this phenomenon.

All of the above techniques can be performed in different work forms. Popular methods include: online, offline, in groups, individual, verbal, non-verbal and more.

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Tips and tricks

What are the best known brainstorming techniques? How can I use these tools to stimulate creativity or solve problems? Is this technique right for me? What does a typical session look like? Could it be a good idea to introduce brainstorming sessions at my workplace? The articles linked to brainstorming are about different brainstorming styles, brainstorming methods and creativity.

Crawford Slip Writing Method

March 7th, 2022

Crawford Slip Writing Method: this article explains the Crawford Slip Writing Method, also known as the Crawford Freewriting Method, in a practical way. After reading, you will understand this brainstorming method for solving problems in teams. What is the…

SCAMPER Technique

March 4th, 2022

SCAMPER Technique: This article describes the SCAMPER Technique by Bob Eberle method in a practical way. After reading you will understand the definition, meaning and basics of this powerful creativity tool. What is the SCAMPER Technique In 1971, educational expert…

Reverse Brainstorming

March 4th, 2022

Reverse Brainstorming: this article describes the Reverse Brainstorming method in a practical way. After reading you will understand the definition, meaning and basics of this powerful brainstorming and creativity tool. What is Reverse Brainstorming? Old-fashioned brainstorming is a creative thinking…

Lotus Diagram

March 4th, 2022

Lotus Diagram: this article provides a practical explanation of the Lotus Diagram. After reading, you’ll understand the basics of this powerful management tool. What Is the Lotus Diagram? The Lotus Diagram is a brainstorming tool for which a…

ORAPAPA theory

March 3rd, 2022

ORAPAPA theory: this article will explain the ORAPAPA theory in a practical way. After reading, you will understand the basics and importance of making the right decisions within the company. What is the ORAPAPA theory? It is important first to…

The Stepladder Technique

March 3rd, 2022

The Stepladder Technique: this article provides a practical explanation of The Stepladder Technique. After reading, you’ll have a better understanding of how you can encourage individual participation in group decisions while using creativity. What is the Stepladder Technique?…

Brainwriting

February 16th, 2022

Brainwriting: this article describes the concept of Brainwriting in a practical way. After reading you will understand the definition, meaning and basics of this powerful brainstorming and creativity tool. What is Brainwriting? Like many brainstorming techniques, Brainwriting is also a…

Brainstorming

July 8th, 2021

Brainstorming: this article describes the concept of Brainstorming in a practical way. After reading you will understand the definition, meaning and basics of this powerful creativity tool. What is Brainstorming? Definition Brainstorming is a method of effectively using brains to…

Charette Procedure

April 5th, 2018

Charette Procedure: this article describes the Charette Procedure method in a practical way. After reading you will understand the definition, meaning and basics of this powerful brainstorming and creativity tool. What is the Charette Procedure? The Charette Procedure enables a…

Round-Robin Brainstorming

December 29th, 2017

This article describes the Round-Robin Brainstorming method in a practical way. After reading you will understand the definition, meaning and basics of this powerful creativity tool. What is Round-Robin Brainstorming Round-Robin is a variation of classic brainstorming. When Round-Robin…

Rolestorming

October 25th, 2013

This article explains Rolestorming by Rick Griggs in a practical way. After reading you will understand the basics of this powerful effectiveness tool. Rolestorming While during information-gathering meetings it is about the quality of the submitted ideas, in brainstorming…
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