× Close
Home » Posts tagged "branding"

branding

Reputation Management

December 14th, 2020

This article explains Reputation Management in a practical way. After reading it, you will understand the basics of this powerful marketing strategy tool. What is Reputation Management? The definition of Reputation Management Reputation Management is a strategy that involves any…

Brand Management

August 15th, 2020

This article provides a practical explanation of Brand Management. After reading the article, you will understand the underlying concepts of this powerful marketing tool. What is Brand Management? The definition of Brand Management is twofold. Branding is defined…

Kapferer Brand Identity Prism

January 21st, 2020

This article gives a practical explanation of the Kapferer Brand Identity Prism. After reading, you’ll understand the basics of this powerful marketing tool. What is the Kapferer Brand Identity Prism? The Kapferer Brand Identity Prism is a model…

Brand Leadership

July 12th, 2019

This article provides a practical explanation of brand leadership. After reading, you will understand the basics of this powerful marketing tool. What is Brand Leadership? The definition Brand leadership refers to the techniques and strategies that organisations use to market…

Brand Asset Valuator (BAV)

June 4th, 2019

This article provides a practical explanation of Brand Asset Valuator (BAV). After reading, you will understand the basics of this powerful branding tool. What is Brand Asset Valuator (BAV)? A quality brand name is important for organisations; with a…

BTC model

June 3rd, 2019

This article provides a practical explanation of the BTC model. After reading, you will understand the basics of this powerful marketing tool. What is the BTC model? The acronym BTC stands for: Brand, Target group, and Competitors. The model…

Brand Essence Wheel

March 10th, 2019

This article provides a practical explanation of Brand Essence Wheel. After reading, you will understand the basics of this powerful branding tool. What is the Brand Essence Wheel? On the consumer market, companies generally try to distinguish themselves at…

Brand Pyramid

November 22nd, 2018

This article explains the concept of the Brand Pyramid, developed by Kevin Lane Keller in a practical way. After reading it, you will understand the basics of this useful marketing strategy tool. What is the Brand Pyramid? The Brand…

GAP Analysis

July 12th, 2017

This article describes the GAP Analysis in a practical way. After reading you will understand the basics of this powerful type of project management and strategic tool. What is a GAP Analysis? It is vital for organisations to have…
© Copyright 2013-2021 | Privacy | Toolshero.nl (Dutch)

RECEIVE NEW ARTICLES + FREE GIFT

 

Join 13.000+ members who get frequently toolshero community updates! Including a free gift, the Business Model You template

 


 


 


No, close this pop-up

RECEIVE NEW ARTICLES + FREE TOOLSHERO TEMPLATE

 

Join 13.000+ members who get frequently toolshero community updates! Receive, next to new articles, the practical “Business Model You” template free of charge, to help you with your next professional and personal steps!

 


 


 


No, close this pop-up