This article explains Reputation Management in a practical way. After reading it, you will understand the basics of this powerful marketing strategy tool.
What is Reputation Management?
The definition of Reputation Management
Reputation Management is a strategy that involves any…
This article provides a practical explanation of Brand Management. After reading the article, you will understand the underlying concepts of this powerful marketing tool.
What is Brand Management?
The definition of Brand Management is twofold. Branding is defined…
This article gives a practical explanation of the Kapferer Brand Identity Prism. After reading, you’ll understand the basics of this powerful marketing tool.
What is the Kapferer Brand Identity Prism?
The Kapferer Brand Identity Prism is a model…
This article provides a practical explanation of brand leadership. After reading, you will understand the basics of this powerful marketing tool.
What is Brand Leadership? The definition
Brand leadership refers to the techniques and strategies that organisations use to market…
This article provides a practical explanation of Brand Asset Valuator (BAV). After reading, you will understand the basics of this powerful branding tool.
What is Brand Asset Valuator (BAV)?
A quality brand name is important for organisations; with a…
This article provides a practical explanation of the BTC model. After reading, you will understand the basics of this powerful marketing tool.
What is the BTC model?
The acronym BTC stands for: Brand, Target group, and Competitors. The model…
This article provides a practical explanation of Brand Essence Wheel. After reading, you will understand the basics of this powerful branding tool.
What is the Brand Essence Wheel?
On the consumer market, companies generally try to distinguish themselves at…
This article explains the concept of the Brand Pyramid, developed by Kevin Lane Keller in a practical way. After reading it, you will understand the basics of this useful marketing strategy tool.
What is the Brand Pyramid?
The Brand…
This article describes the GAP Analysis in a practical way. After reading you will understand the basics of this powerful type of project management and strategic tool.
What is a GAP Analysis?
It is vital for organisations to have…
