branding

Reputation Management is a strategy that involves any activity aimed at identifying, monitoring, and influencing public opinion about a business or brand.

Brand management encompasses all techniques and methods known to strengthen the emotional connection between consumer and company.

Brand leadership refers to the techniques and strategies that organisations use to market a product or service. Read more about leading brands.

Brand Asset Valuator (BAV) measures the strength and growth potential of brands and brand names, and the related consequences, in a four quadrant model.

The BTC Model is a marketing tool that is used to strenghten the position of a brand. Learn about various variables affecting a brand.

The Brand Essence Wheel helps companies create and define their brand identity and consists of 3 rings describing the characteristics, essences and values.

The Brand Pyramid aims to bind customers and ensure that they choose the same product from the same brand next time.