Brand Asset Valuator (BAV)
Brand Asset Valuator (BAV) measures the strength and growth potential of brands and brand names, and the related consequences, in a four quadrant model.
Brand Essence Wheel
The Brand Essence Wheel helps companies create and define their brand identity and consists of 3 rings describing the characteristics, essences and values.
Brand Pyramid
The Brand Pyramid aims to bind customers and ensure that they choose the same product from the same brand next time.
Kevin Lane Keller
Kevin Lane Keller (1956) is a professor of Marketing with the focus on branding and strategic brand management. Due to his experience in branding, he invented the Brand Equity Model…
GAP Analysis
This article describes the GAP Analysis in a practical way. After reading you will understand the basics of this powerful type of project management and strategic tool. What is a…
Brand Equity
This article explains Brand Equity in a practical way. After reading you will understand the basics of this powerful strategic marketing tool. What is Brand Equity? A brand is not…
