Reputation Management is a strategy that involves any activity aimed at identifying, monitoring, and influencing public opinion about a business or brand.
Brand Asset Valuator (BAV) measures the strength and growth potential of brands and brand names, and the related consequences, in a four quadrant model.
The Brand Essence Wheel helps companies create and define their brand identity and consists of 3 rings describing the characteristics, essences and values.
Kevin Lane Keller (1956) is a professor of Marketing with the focus on branding and strategic brand management. Due to his experience in branding, he invented the Brand Equity Model…
This article describes the GAP Analysis in a practical way. After reading you will understand the basics of this powerful type of project management and strategic tool. What is a…
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