The 7 C’s of Effective Communication provide a useful check list as a result of which both written and verbal communication pass off in a clear, plain, target group-oriented and well-structured manner.
Albert Mehrabian developed a communication model, in which he demonstrated that only 7% of what we communicate consists of the literal content of the message. The use of one’s voice, such as tone, intonation and volume, take up 38% and as much as 55% of communication consists of body language. This 7 – 38 – 55 -model is still much used today.
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