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customer analysis

RFM Segmentation

June 29th, 2020

This article provides an explanation of RFM Segmentation. After reading, you’ll have a better understanding of this data modelling method, which will allow you to quickly sort and prioritise your customers. What is RFM Segmentation? RFM Segmentation enables marketers…

Customer Experience Mapping

May 28th, 2020

This article provides a practical explanation of Customer Experience Mapping. After reading, you’ll understand the basics of this powerful marketing tool. What is Customer Experience Mapping? Customer Experience Mapping or customer experience journey mapping is similar to customer

Empathy Map

May 4th, 2020

This article provides a practical explanation of the Empathy Map. After reading, you’ll understand the basics of this powerful marketing tool. In this article you can also download an Empathy Map template. What is an Empathy Map?…

6W Model of Customer Analysis

November 8th, 2019

This article provides a practical explanation of 6W Model of Customer Analysis. After reading, you will understand the basics of this powerful marketing tool. What is the 6W Model of Customer Analysis? 6W Model of Customer Analysis is a…

Consumer Trend Canvas

April 30th, 2018

This article explains the Consumer Trend Canvas in a practical way. After reading it, you will understand the basics of this powerful Marketing method. In this article you can also download a free editable Consumer Trend Canvas template. What…

Customer Journey Map

January 28th, 2018

This article describes the concept of a Customer Journey Map in a practical way. After reading you will understand the basics of this powerful marketing and customer management tool. What is a Customer Journey Map? It’s extremely important for a…

Kano Model

September 30th, 2014

This article explains the Kano model by Noriaki Kano in a practical way. After reading you will understand the basics of this powerful marketing tool. Customer satisfaction Customer satisfaction is becoming more and more important for businesses. If product…

Abell Model

January 7th, 2014

This article explains the Abell Model or Abell Framework, developed by Derek Abell in a practical way. After reading you will understand the basics of this powerful strategy tool. What is the Derek Abell model? What company does…
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