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customer analysis

Abell Model

May 12th, 2022

Abell Model: this article explains the Abell Model or Abell Framework, developed by Derek Abell in a practical way. After reading you will understand the basics of this powerful strategy tool. What is the Derek Abell model? What…

Customer Experience Mapping

April 26th, 2022

Customer Experience Mapping: this article provides a practical explanation of Customer Experience Mapping. After reading, you’ll understand the basics of this powerful marketing tool. What is Customer Experience Mapping? Customer Experience Mapping or customer experience journey mapping is…

RFM Segmentation

April 26th, 2022

RFM Segmentation: this article provides an explanation of RFM Segmentation. After reading, you’ll have a better understanding of this data modelling method, which will allow you to quickly sort and prioritise your customers. What is RFM Segmentation? RFM Segmentation…

Customer Journey Map

April 19th, 2022

Customer Journey Map: this article describes the concept of a Customer Journey Map in a practical way. After reading you will understand the basics of this powerful marketing and customer management tool. What is a Customer Journey Map? It’s extremely…

Empathy Map

April 6th, 2022

Empathy Map: this article provides a practical explanation of the Empathy Map. After reading, you’ll understand the basics of this powerful marketing tool. In this article you can also download an Empathy Map template. What is an…

Customer Value Proposition (CVP)

April 5th, 2022

Customer Value Proposition: this article explains the Customer Value Proposition (CVP) in a practical way. After reading you will understand the basics of this powerful marketing tool. What is Customer Value Proposition (CVP)? A Customer Value Proposition (CVP) is…

Kano Model

February 1st, 2022

Kano Model: this article explains the Kano model by Noriaki Kano in a practical way. After reading you will understand the basics of this powerful marketing tool. Customer satisfaction Customer satisfaction is becoming more and more important for businesses.…

6W Model of Customer Analysis

November 8th, 2019

6W Model of Customer Analysis: this article provides a practical explanation of 6W Model of Customer Analysis. After reading, you will understand the basics of this powerful marketing tool. What is the 6W Model of Customer Analysis? 6W Model…
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