This article provides an explanation of RFM Segmentation. After reading, you’ll have a better understanding of this data modelling method, which will allow you to quickly sort and prioritise your customers.
What is RFM Segmentation?
RFM Segmentation enables marketers…
This article provides a practical explanation of Customer Experience Mapping. After reading, you’ll understand the basics of this powerful marketing tool.
What is Customer Experience Mapping?
Customer Experience Mapping or customer experience journey mapping is similar to customer …
This article provides a practical explanation of the Empathy Map. After reading, you’ll understand the basics of this powerful marketing tool. In this article you can also download an Empathy Map template.
What is an Empathy Map?…
This article provides a practical explanation of 6W Model of Customer Analysis. After reading, you will understand the basics of this powerful marketing tool.
What is the 6W Model of Customer Analysis?
6W Model of Customer Analysis is a…
This article explains the Consumer Trend Canvas in a practical way. After reading it, you will understand the basics of this powerful Marketing method. In this article you can also download a free editable Consumer Trend Canvas template.
What…
This article describes the concept of a Customer Journey Map in a practical way. After reading you will understand the basics of this powerful marketing and customer management tool.
What is a Customer Journey Map?
It’s extremely important for a…
This article describes Value Proposition Canvas, developed by Alexander Osterwalder and Yves Pigneur in a practical way. After reading you will understand the basics of this powerful marketing tool.
What is the Value Proposition Canvas?
The Swiss business management…
This article explains the Kano model by Noriaki Kano in a practical way. After reading you will understand the basics of this powerful marketing tool.
Customer satisfaction
Customer satisfaction is becoming more and more important for businesses. If product…
This article explains the Abell Model or Abell Framework, developed by Derek Abell in a practical way. After reading you will understand the basics of this powerful strategy tool.
What is the Derek Abell model?
What company does…
