customer analysis posts. Management tools for the manager

RFM Segmentation

by Jessie SariMarketingJune 29, 2020July 10, 2020

RFM Segmentation enables marketers to focus on specific clusters of customers with communication that is much more relevant for their specific behaviour, therefore generating much higher response percentages, as well as increased loyalty and customer lifetime value. It’s an effective way to identify groups of customers for special treatment.

Customer Experience Mapping

by Alexander ZeemanMarketingMay 28, 2020May 28, 2020

Customer experience mapping enables a firm to obtain critical insights that are useful to improve future customer experiences.

Empathy Map

by Ben JanseMarketingMay 4, 2020July 8, 2020

An Empathy Map is a tool that’s used for collecting customer data in order to understand the target audience better. It’s used by many marketing teams.

6W Model of Customer Analysis

by Ben JanseMarketingNovember 8, 2019May 28, 2020

Ferrell’s 6W model is a customer analysis and part of the ABCD analysis for analysing an organisation’s external environment. This external analysis also includes the SWOT analysis

Consumer Trend Canvas

by Patty MulderMarketing TemplatesApril 30, 2018July 8, 2020

The Consumer Trend Canvas model is a demand-driven approach that can clearly show what consumers want and how a company can best develop and innovate its products. Download the Consumer Trend Canvas template.

Customer Journey Map

by Patty MulderMarketingJanuary 28, 2018May 28, 2020

The Customer Journey Map illustrates how the customer first came in touch with your company. By mapping the customer experience, companies will be able to better match their marketing to the buying process.

Value Proposition Canvas

by Patty MulderMarketingFebruary 8, 2017November 28, 2019

This article describes Value Proposition Canvas, developed by Alexander Osterwalder and Yves Pigneur in a practical way. After reading you will understand the basics of this powerful marketing tool. What…

3C model by Kenichi Ohmae

by Vincent van VlietStrategyFebruary 17, 2015November 18, 2019

The 3C model of Kenichi Ohmae, a renowned Japanese strategy guru, is a business model which focuses on three key success factors for success.

Kano Model

by Vincent van VlietMarketingSeptember 30, 2014November 19, 2019

This article explains the Kano model by Noriaki Kano in a practical way. After reading you will understand the basics of this powerful marketing tool. Customer satisfaction Customer satisfaction is…

Abell Model

by Patty MulderStrategyJanuary 7, 2014May 12, 2020

The Abell Model provides an organization with a quick and easy overview of the most important factors that can be used in the marketing concept.

customer analysis