RFM Segmentation enables marketers to focus on specific clusters of customers with communication that is much more relevant for their specific behaviour, therefore generating much higher response percentages, as well as increased loyalty and customer lifetime value. It’s an effective way to identify groups of customers for special treatment.
An Empathy Map is a tool that’s used for collecting customer data in order to understand the target audience better. It’s used by many marketing teams.
Ferrell’s 6W model is a customer analysis and part of the ABCD analysis for analysing an organisation’s external environment. This external analysis also includes the SWOT analysis
The Consumer Trend Canvas model is a demand-driven approach that can clearly show what consumers want and how a company can best develop and innovate its products. Download the Consumer Trend Canvas template.
The Customer Journey Map illustrates how the customer first came in touch with your company. By mapping the customer experience, companies will be able to better match their marketing to the buying process.
This article describes Value Proposition Canvas, developed by Alexander Osterwalder and Yves Pigneur in a practical way. After reading you will understand the basics of this powerful marketing tool. What…
This article explains the Kano model by Noriaki Kano in a practical way. After reading you will understand the basics of this powerful marketing tool. Customer satisfaction Customer satisfaction is…
By placing the (potential) customer at the centre of the business, added value is created. The products and/ or services do not represent this added value as such, but because they are used, Customer Value Proposition is created.
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