Consumer Trend Canvas
The Consumer Trend Canvas model is a demand-driven approach that can clearly show what consumers want and how a company can best develop and innovate its products.
Customer Journey Map
The Customer Journey Map illustrates how the customer first came in touch with your company. By mapping the customer experience, companies will be able to better match their marketing to the buying process.
Value Proposition Canvas
This article describes Value Proposition Canvas, developed by Alexander Osterwalder and Yves Pigneur in a practical way. After reading you will understand the basics of this powerful marketing tool. What…
3C model by Kenichi Ohmae
The 3C model of Kenichi Ohmae, a renowned Japanese strategy guru, is a business model which focuses on three key success factors for success.
Kano Model
This article explains the Kano model by Noriaki Kano in a practical way. After reading you will understand the basics of this powerful marketing tool. Customer satisfaction Customer satisfaction is…
Abell Model
The Abell Model provides an organization with a quick and easy overview of the most important factors that can be used in the marketing concept.
Customer Value Proposition (CVP)
By placing the (potential) customer at the centre of the business, added value is created. The products and/ or services do not represent this added value as such, but because they are used, Customer Value Proposition is created.
Value Disciplines
This article explains Value Disciplines, by Michael Treacy and Fred Wiersema in a practical way. After reading you will understand the basics of this powerful strategy tool. What are Value…