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Posts tagged "customer analysis"
September 20th, 2022
Value Proposition Canvas: this article describes Value Proposition Canvas, developed by Alexander Osterwalder and Yves Pigneur in a practical way. After reading you will understand the basics of this powerful marketing tool. This article also contains a downloadable and…
May 12th, 2022
Abell Model: this article explains the Abell Model or Abell Framework, developed by Derek Abell in a practical way. After reading you will understand the basics of this powerful strategy tool.
What is the Derek Abell model?
What…
May 2nd, 2022
Value Disciplines: this article explains Value Disciplines, by Michael Treacy and Fred Wiersema in a practical way. After reading you will understand the basics of this powerful strategy tool.
What are Value Disciplines?
In Value Disciplines Michael Treacy…
April 26th, 2022
Customer Experience Mapping: this article provides a practical explanation of Customer Experience Mapping. After reading, you’ll understand the basics of this powerful marketing tool.
What is Customer Experience Mapping?
Customer Experience Mapping or customer experience journey mapping is…
April 26th, 2022
RFM Segmentation: this article provides an explanation of RFM Segmentation. After reading, you’ll have a better understanding of this data modelling method, which will allow you to quickly sort and prioritise your customers.
What is RFM Segmentation?
RFM Segmentation…
April 19th, 2022
Customer Journey Map: this article describes the concept of a Customer Journey Map in a practical way. After reading you will understand the basics of this powerful marketing and customer management tool.
What is a Customer Journey Map?
It’s extremely…
April 6th, 2022
Empathy Map: this article provides a practical explanation of the Empathy Map. After reading, you’ll understand the basics of this powerful marketing tool. In this article you can also download an Empathy Map template.
What is an…
April 5th, 2022
Customer Value Proposition: this article explains the Customer Value Proposition (CVP) in a practical way. After reading you will understand the basics of this powerful marketing tool.
What is Customer Value Proposition (CVP)?
A Customer Value Proposition (CVP) is…
February 1st, 2022
Kano Model: this article explains the Kano model by Noriaki Kano in a practical way. After reading you will understand the basics of this powerful marketing tool.
Customer satisfaction
Customer satisfaction is becoming more and more important for businesses.…
November 8th, 2019
6W Model of Customer Analysis: this article provides a practical explanation of 6W Model of Customer Analysis. After reading, you will understand the basics of this powerful marketing tool.
What is the 6W Model of Customer Analysis?
6W Model…
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