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customer loyalty

Service Profit Chain

May 2nd, 2022

Service Profit Chain: this article explains the theory of the Service Profit Chain in a practical way. After reading it, you understand the core of this strategy theory. What is the Service Profit Chain? The American economists W. Earl Sasser…

Net Promotor Score (NPS)

March 29th, 2022

NPS: this article explains the concept of the Net Promotor Score / NPS, developed by Fred Reichheld in a practical way. After reading it, you will understand the basics of this useful marketing strategy tool. What is a Net…
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