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Posts tagged "customer loyalty"
November 12th, 2018
This article explains the concept of the Net Promotor Score / NPS, developed by Fred Reichheld in a practical way. After reading it, you will understand the basics of this useful marketing strategy tool.
What is a Net Promotor…
October 5th, 2018
This article explains the theory of the Service Profit Chain in a practical way. After reading it, you understand the core of this strategy theory.
What are the Service Profit Chain?
The American economists W. Earl Sasser Jr. and Leonard …
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