Brand Pyramid Model: this article explains the concept of the Brand Pyramid Model, developed by Kevin Lane Keller in a practical way. Next to what this model is, this article also highlights the concept of Customer Loyalty, the Components…
Service Profit Chain: this article explains the theory of the Service Profit Chain in a practical way. After reading it, you understand the core of this strategy theory.
What is the Service Profit Chain model?
The American economists W. Earl…
NPS: this article explains the concept of the Net Promotor Score / NPS, developed by Fred Reichheld in a practical way. After reading it, you will understand the basics of this useful marketing strategy tool.
What is a Net…
