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Posts tagged "customer loyalty"
May 2nd, 2022
Service Profit Chain: this article explains the theory of the Service Profit Chain in a practical way. After reading it, you understand the core of this strategy theory.
What is the Service Profit Chain?
The American economists W. Earl Sasser…
March 29th, 2022
NPS: this article explains the concept of the Net Promotor Score / NPS, developed by Fred Reichheld in a practical way. After reading it, you will understand the basics of this useful marketing strategy tool.
What is a Net…
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