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customer loyalty

Brand Pyramid Model explained

June 13th, 2023

Brand Pyramid Model: this article explains the concept of the Brand Pyramid Model, developed by Kevin Lane Keller in a practical way. Next to what this model is, this article also highlights the concept of Customer Loyalty, the Components…

Net Promotor Score (NPS) explained

May 17th, 2023

Net Promotor Score (NPS): this article explains the concept of the Net Promotor Score or NPS, developed by Fred Reichheld in a practical way. In addition to explaining what this concept is and how you can calculate it, this…

Service Profit Chain model and steps explained

November 8th, 2022

Service Profit Chain: this article explains the theory of the Service Profit Chain in a practical way. After reading it, you understand the core of this strategy theory. What is the Service Profit Chain model? The American economists W. Earl…
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