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customer strategy

Pain Pleasure Curve

January 29th, 2019

This article explains the Pain Pleasure Curve, developed by Sampson Lee in a practical way. After reading it, you will understand the basics of this useful marketing strategy. What is the Pain Pleasure Curve? It was the American…

Service Profit Chain

October 5th, 2018

This article explains the theory of the Service Profit Chain in a practical way. After reading it, you understand the core of this strategy theory. What are the Service Profit Chain? The American economists W. Earl Sasser Jr. and Leonard
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