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international marketing

Marketing Theories

EPRG Framework (Perlmuter)

December 20th, 2024

EPRG Framework: this article explains the EPRG Framework in a practical way. After reading, you’ll understand the basics of this powerful marketing tool. What is the EPRG Framework? EPRG stand for Ethnocentric, Polycentric, Regiocentric, and Geocentric. It is a…

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