The Lasswell Communication Model describes verbal communication and consists of five elements. Who says What, in Which channel, to Whom, with What effect? This model is also called a ‘linear model of communication’, ‘uni-directional process’ or ‘action model, because it describes a one-way process within communication.
The Communication Cycle model is a linear model of communication that provides a schematic representation of the relation between sender, message, medium/ media and recipient. It was developed by Claude Elwood Shannon and Warren Weaver.
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