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macro environment analysis

PEST Analysis

January 4th, 2014

This article explains the PEST Analysis by Francis J. Aguilar in a practical way. After reading you will understand the basics of this powerful macro environment analysis. What is the PEST Analysis? The PEST Analysis is an external analysis…

DESTEP Analysis

October 18th, 2013

This article explains practically the DESTEP Analysis. After reading you will understand the basics and principles of this powerful strategy and marketing tool. What is the DESTEP Analysis? Organizations depend on their external environment. This environment can be…
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