Concept testing
Concept testing is the process of using qualitative and quantitative methods to measure the acceptance and willingness to buy before launching a new product or service.
McKinsey Growth Pyramid
The McKinsey Growth Pyramid posits that companies should further develop their growth strategies using 7 strategies to bring a company to a higher level.
Conjoint Analysis (CA)
A Conjoint Analysis (CA) is a statistical method for market research. This mainly concerns measuring the relative importance of certain characteristics of a product or service.
GE McKinsey Matrix
The GE McKinsey Matrix compares product groups with respect to market attractiveness and competitive power. It’s also known as the Portfolio analysis.
Ansoff Matrix
The idea behind the Ansoff Matrix is simple; a company or organization gains a clear insight into the possible growth strategies based on the combination of existing and new products and existing and new markets.
Igor Ansoff
Igor Ansoff (1918- 2002) was a prominent Russian American mathematician and scientist. He is known as the father of Strategic management and his development of the strategy model, the Ansoff…
BCG Matrix
The Boston Consulting group’s product portfolio matrix (BCG matrix) helps understanding the market position of products/ services and discover business opportunities
