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Posts tagged "market development"
April 3rd, 2025
GE McKinsey Matrix: this article explains the GE McKinsey Matrix in a practical way. It covers what it is, what it looks like in a model, which factors can be used to determine market attractiveness and competitiveness, which strategies can…
May 1st, 2024
Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). You will read about the definition of this concept, the different terms associated with this analysis and the two types of conjoint analysis and an example. Enjoy…
April 11th, 2024
Concept testing: this article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool.
What is Concept Testing?
Concept testing is the process of using qualitative and quantitative methods to…
November 8th, 2023
McKinsey Growth Pyramid: this article explains the McKinsey Growth Pyramid in a practical way. Next to what it is, this article also highlights the various grow strategies and the seven oopportunities for growth. After reading it, you understand the core…
