The idea behind the Ansoff Matrix is simple; a company or organization gains a clear insight into the possible growth strategies based on the combination of existing and new products and existing and new markets.
Concept testing is the process of using qualitative and quantitative methods to measure the acceptance and willingness to buy before launching a new product or service.
The McKinsey Growth Pyramid posits that companies should further develop their growth strategies using 7 strategies to bring a company to a higher level.
A Conjoint Analysis (CA) is a statistical method for market research. This mainly concerns measuring the relative importance of certain characteristics of a product or service.
The Boston Consulting group’s product portfolio matrix (BCG matrix) helps understanding the market position of products/ services and discover business opportunities
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