» Posts tagged "market development"
March 8th, 2023
BCG Matrix: the BCG Matrix is an assessment model in which products or (functional) business units are assessed on two aspects. First, the relative market share that a certain product or its business unit has with respect to the competition.…
March 5th, 2023
GE McKinsey Matrix: this article explains the GE McKinsey Matrix in a practical way. It covers what it is, what it looks like in a model, which factors can be used to determine market attractiveness and competitiveness, which strategies can…
February 9th, 2023
Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). You will read about the definition of this concept, the different terms associated with this analysis and the two types of conjoint analysis. Enjoy reading!
July 29th, 2022
McKinsey Growth Pyramid: this article explains the McKinsey Growth Pyramid in a practical way. After reading it, you understand the core of this strategy theory.
What is the McKinsey Growth Pyramid?
American organisational consulting agency McKinsey has developed quite a…
February 3rd, 2022
Concept testing: this article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool.
What is Concept Testing?
Concept testing is the process of using qualitative and quantitative methods to…
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