Conjoint Analysis (CA)
A Conjoint Analysis (CA) is a statistical method for market research. This mainly concerns measuring the relative importance of certain characteristics of a product or service.
GE McKinsey Matrix
This article explains the GE McKinsey Matrix in a practical way. After reading you will understand the basics of this powerful marketing strategy and product portfolio analysis tool. What is…
Ansoff Matrix
The idea behind the Ansoff Matrix is simple; a company or organization gains a clear insight into the possible growth strategies based on the combination of existing and new products and existing and new markets.
Igor Ansoff
Igor Ansoff (1918- 2002) was a prominent Russian American mathematician and scientist. He is known as the father of Strategic management and his development of the strategy model, the Ansoff…
BCG Matrix
The Boston Consulting group’s product portfolio matrix (BCG matrix) helps understanding the market position of products/ services and discover business opportunities