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market development

BCG Matrix: Definition, Examples and Template

November 22nd, 2022

BCG Matrix: the BCG Matrix is an assessment model in which products or (functional) business units are assessed on two aspects. First, the relative market share that a certain product or its business unit has with respect to the competition.…

GE McKinsey Matrix

October 19th, 2022

GE McKinsey Matrix: this article explains the GE McKinsey Matrix in a practical way. After reading you will understand the basics of this powerful marketing strategy and product portfolio analysis tool. In this article you can also download a GE…

McKinsey Growth Pyramid

July 29th, 2022

McKinsey Growth Pyramid: this article explains the McKinsey Growth Pyramid in a practical way. After reading it, you understand the core of this strategy theory. What is the McKinsey Growth Pyramid? American organisational consulting agency McKinsey has developed quite a…

Conjoint Analysis (CA)

April 19th, 2022

Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). After reading this article, you’ll understand the basics of this powerful decision and marketing tool. What is Conjoint Analysis? A Conjoint Analysis (CA) is a statistical…

Concept testing

February 3rd, 2022

Concept testing: this article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool. What is Concept Testing? Concept testing is the process of using qualitative and quantitative methods to…
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