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market development

Ansoff Matrix

July 13th, 2020

This article explains the Ansoff Matrix by Igor Ansoff in a practical way. After reading you will understand the basics of this powerful marketing strategy tool. Introduction “Stagnation means decline.” This is a significant starting principle for both profit and…

Concept testing

January 19th, 2020

This article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool. What is Concept Testing? Concept testing is the process of using qualitative and quantitative methods to measure the…

McKinsey Growth Pyramid

March 11th, 2019

This article explains the McKinsey Growth Pyramid in a practical way. After reading it, you understand the core of this strategy theory. What is the McKinsey Growth Pyramid? American organisational consulting agency McKinsey has developed quite a few strategies throughout…

Conjoint Analysis (CA)

January 18th, 2019

This article offers a practical explanation of Conjoint Analysis (CA). After reading this article, you’ll understand the basics of this powerful decision and marketing tool. What is Conjoint Analysis? A Conjoint Analysis (CA) is a statistical method for…

GE McKinsey Matrix

September 10th, 2014

This article explains the GE McKinsey Matrix in a practical way. After reading you will understand the basics of this powerful marketing strategy and product portfolio analysis tool. In this article you can also download a GE McKinsey Matrix template

BCG Matrix

January 20th, 2013

The BCG Matrix is an assessment model in which products or (functional) business units are assessed on two features. First, the relative market share that a certain product or its business unit has with respect to the competition. Second, the…
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