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market development

BCG Matrix explained: theory and an example

March 8th, 2023

BCG Matrix: the BCG Matrix is an assessment model in which products or (functional) business units are assessed on two aspects. First, the relative market share that a certain product or its business unit has with respect to the competition.…

GE McKinsey Matrix explained: theory and a template

March 5th, 2023

GE McKinsey Matrix: this article explains the GE McKinsey Matrix in a practical way. It covers what it is, what it looks like in a model, which factors can be used to determine market attractiveness and competitiveness, which strategies can…

What is a Conjoint Analysis (CA)? Definition and example

February 9th, 2023

Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). You will read about the definition of this concept, the different terms associated with this analysis and the two types of conjoint analysis. Enjoy reading! What is…

McKinsey Growth Pyramid

July 29th, 2022

McKinsey Growth Pyramid: this article explains the McKinsey Growth Pyramid in a practical way. After reading it, you understand the core of this strategy theory. What is the McKinsey Growth Pyramid? American organisational consulting agency McKinsey has developed quite a…

Concept testing

February 3rd, 2022

Concept testing: this article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool. What is Concept Testing? Concept testing is the process of using qualitative and quantitative methods to…
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