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market development

Concept Testing Methods: Basics and Steps

April 11th, 2024

Concept testing: this article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool. What is Concept Testing? Concept testing is the process of using qualitative and quantitative methods to…

McKinsey Growth Pyramid explained

November 8th, 2023

McKinsey Growth Pyramid: this article explains the McKinsey Growth Pyramid in a practical way. Next to what it is, this article also highlights the various grow strategies and the seven oopportunities for growth. After reading it, you understand the core…

Conjoint Analysis (CA)

August 20th, 2023

Conjoint Analysis: this article offers a practical explanation of Conjoint Analysis (CA). You will read about the definition of this concept, the different terms associated with this analysis and the two types of conjoint analysis. Enjoy reading! What is…

GE McKinsey Matrix explained

August 16th, 2023

GE McKinsey Matrix: this article explains the GE McKinsey Matrix in a practical way. It covers what it is, what it looks like in a model, which factors can be used to determine market attractiveness and competitiveness, which strategies can…
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