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People Analytics

What is the definition of people analytics?

People analytics (PA) is also commonly known as HR Analytics or data driven human resource management. People analytics is mainly about analysing employee data, in order to develop valuable insights that allow employees to be deployed more efficiently within the company.

What is the definition of people analytics?

People analytics (PA) is also commonly known as HR Analytics or data driven human resource management. People analytics is mainly about analysing employee data, in order to develop valuable insights that allow employees to be deployed more efficiently within the company.

Human Resources (HR) often has valuable data on employees. This data can be used in various ways to deal with human resources more efficiently. Usually the collected data is related to the following topics:

  • Demographic details
  • Details about skills
  • Performance details (assessment interviews)
  • Attendance details

In addition, PA is also used to study and optimise the corporate culture. The corporate culture consists of values and norms, behavioural patterns and rules, both written and unwritten. The subjective nature of many aspects linked to corporate culture makes it difficult to analyse this data. A method that is frequently used is to conduct formal internal conversations and customer service conversations. This provides a lot of data on the corporate culture.

Strategy people analytics

Since PA was first used in the twentieth century, the discipline has changed significantly. Instead of descriptive analysis, the focus is now on predictive analyses. As a result, organisations are better prepared to face challenges arising from the dynamic market. Advanced tools such as interactive data visualisation, data mining and machine learning are currently also part of the process.

People analytics process

The PA process is designed based on the wishes and requirements of an organisation. Nevertheless, there are a number of basic steps that are applied almost everywhere in the process. These are:

  1. Collecting data
  2. Action plan development
  3. Developing a learning plan
  4. Developing a measurable HR strategy

Advantages of people analytics

When data mining and other techniques are properly deployed in HR analytics, organisations can reap several benefits. Firstly, people analytics can simplify the recruitment of employees because sufficient data and requirements for new candidates are available.

Additionally, PA enhances the employee’s experience in the workplace, because employees can be deployed based on their talents and strengths. When employees work in a better environment, it will improve their productivity, which can take the company to the next level.

Lastly, PA ensures that fewer employees leave the company to work for other organisations. This is referred to as staff turnover.

People analytics tips & tricks

What are the most important techniques and tools for people analytics? How can I use my already existing employee data for optimisation purposes? What about privacy protection and data control? How is employee engagement linked to people analytics? The articles with the people analytics tag are about various topics related to managing employees within the organisation.

Absence Management

August 21st, 2020

This article explains Absence Management in a practical way. After reading, you will understand the basic concepts of this powerful human resources discipline that a company should use to follow up on employees’ absences or responsibilities. What is Absence Management?…

Organisational Behaviour Modification (OBM)

June 16th, 2020

This article provides a practical explanation of Organisational Behaviour Modification. After reading, you’ll have a better understanding of how people’s behaviour in the business world can be changed. What is Organisational Behaviour Modification? Organisational Behaviour Modification (OBM) is a technique…

Human Capital Management (HCM)

December 16th, 2019

This article explains Human Capital Management in a practical way. After reading, you’ll understand the basics of this powerful human resource management tool. What is Human Capital Management (HCM)? Human Capital Management (HCM) is an approach to human resource

Dreyfus Model of Skill Acquisition

November 12th, 2019

This article provides a practical explanation of the Dreyfus model of skill acquisition. After reading, you’ll understand the basics of this powerful personal development tool. What is the Dreyfus Model of Skill Acquisition? The Dreyfus model of skill acquisition…

HR Analytics

August 13th, 2019

This article provides a practical explanation of HR Analytics. After reading, you will understand the basics of this powerful human resource management tool. What is HR Analytics? HR Analytics is the application of data mining, statistics, analysis, and modelling…

Performance Planning

November 27th, 2018

This article explains Performance Planning in a practical way. After reading it, you will understand the basics of this powerful employee development and stress management tool. What is Performance Planning? Performance Planning is a systematic and structured approach used to…
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