The subject for the persuasive speech must be relevant and should captivate your audience. A target group oriented approach is inevitable in this. The motivated sequence method consists of five consecutive steps to make a speech with a persuasive appeal.
The AIDA Model is a universally praised means / formula within the advertising and marketing sector to persuade potential customers to buy a product and / or service. Today, the AIDA model is used in almost every advertisement or commercial.