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portfolio analysis

BCG Matrix explained: theory and an example

March 8th, 2023

BCG Matrix: the BCG Matrix is an assessment model in which products or (functional) business units are assessed on two aspects. First, the relative market share that a certain product or its business unit has with respect to the competition.…

GE McKinsey Matrix explained: theory and a template

March 5th, 2023

GE McKinsey Matrix: this article explains the GE McKinsey Matrix in a practical way. It covers what it is, what it looks like in a model, which factors can be used to determine market attractiveness and competitiveness, which strategies can…

Grand Strategy Matrix

May 2nd, 2022

Grand Strategy Matrix: this article explains the Grand Strategy Matrix in a practical way. After reading it, you understand the basics of this strategy tool. What is the Grand Strategy Matrix? It is good for companies to know which strategies…
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