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portfolio analysis

Grand Strategy Matrix: theory and examples

September 10th, 2024

Grand Strategy Matrix: this article explains the Grand Strategy Matrix in a practical way. Next to what it is, this article also explaines the 4 quadrants and it’s relatioship with Market Share. After reading it, you understand the basics of…

GE McKinsey Matrix explained

August 16th, 2023

GE McKinsey Matrix: this article explains the GE McKinsey Matrix in a practical way. It covers what it is, what it looks like in a model, which factors can be used to determine market attractiveness and competitiveness, which strategies can…
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