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portfolio analysis

Grand Strategy Matrix

August 23rd, 2019

This article explains the Grand Strategy Matrix in a practical way. After reading it, you understand the basics of this strategy tool. What is the Grand Strategy Matrix? It is good for companies to know which strategies they should or…

GE McKinsey Matrix

September 10th, 2014

This article explains the GE McKinsey Matrix in a practical way. After reading you will understand the basics of this powerful marketing strategy and product portfolio analysis tool. In this article you can also download a GE McKinsey Matrix template

BCG Matrix

January 20th, 2013

The BCG Matrix is an assessment model in which products or (functional) business units are assessed on two features. First, the relative market share that a certain product or its business unit has with respect to the competition. Second, the…
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