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portfolio analysis

Grand Strategy Matrix

May 2nd, 2022

Grand Strategy Matrix: this article explains the Grand Strategy Matrix in a practical way. After reading it, you understand the basics of this strategy tool. What is the Grand Strategy Matrix? It is good for companies to know which strategies…

GE McKinsey Matrix

May 2nd, 2022

GE McKinsey Matrix: this article explains the GE McKinsey Matrix in a practical way. After reading you will understand the basics of this powerful marketing strategy and product portfolio analysis tool. In this article you can also download a GE…

BCG Matrix

February 21st, 2021

BCG Matrix: the BCG Matrix is an assessment model in which products or (functional) business units are assessed on two features. First, the relative market share that a certain product or its business unit has with respect to the competition.…
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