This article provides a practical explanation of various forms of Business Experiments. After reading, you’ll understand the basis of this supportive function for decision making, the various experiments, and the…
This article explains the concept of the Sales Funnel in a practical way. After reading it, you will understand the basics of this useful marketing strategy tool. What is a…
Philip Kotler developed in the 1960s a marketing management model that recognises customers have five levels of need, ranging from functional or core needs to emotional needs.
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