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product marketing

Business Experiments

February 24th, 2020

This article provides a practical explanation of various forms of Business Experiments. After reading, you’ll understand the basis of this supportive function for decision making, the various experiments, and the added value of experiments for both the organisation and the…

Regression Analysis

May 13th, 2019

This article provides a practical explanation of Regression Analysis. After reading, you’ll understand the basics of this powerful marketing tool. What is Regression Analysis? Regression Analysis is a statistical method used to discover links between different variables in, for…

Sales Funnel

October 2nd, 2018

This article explains the concept of the Sales Funnel in a practical way. After reading it, you will understand the basics of this useful marketing strategy tool. What is a Sales Funnel? For any commercial organization, it is important to…

Kotler Five Product Levels

October 15th, 2013

This article describes the Philip Kotler Five Product Levels. After reading you will understand the basics of this powerful product marketing tool. This article also contains a downloadable and editable Five Product Levels template. What is a product? According…
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