Simon Sinek (1973) is a leadership guru, professor at Columbia University, founder of SinekPartners (Corporate Refocusing) and author. He is best known for popularizing the concept of “the golden circle”…
To understand the Golden Circle, you need to understand what it entails. The WHAT ring of the Golden Circle represents the products or services a company sells. The HOW is an explanation of what the company does. The WHY is about what a company believes in, not about making a profit.
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