Social commerce is the ability to purchase products from within a social media platform. Traditionally, brands used social media as a tool to direct potential customers to their websites, where they could complete their purchase. However, with the advent of social commerce, customers can complete their transactions from directly within social media platforms, thus eliminating that additional step that often makes a successful sale more difficult.
Social Network Analysis (SNA) is the mapping and measuring of relationships and streams between people, groups, organisations, computers, URLs and other sources of information that are connected.
This article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction ACCESS Model Lon Safko and David Brake…
This article explains the Social Media Pyramid, in a practical way. After reading you will understand the basics of this powerful social media tool. Social Media Pyramid To apply social…
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