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Social Media

Social media are computer media driven technologies that allow the creating and sharing of information, interests and other forms of virtual expression via Internet.

Social media are computer media driven technologies that allow the creating and sharing of information, interests and other forms of virtual expression via Internet.

It is accessible via web-based and mobile technologies on smartphones, tablet and computers. Social media operates like Internet broadcasting; people follow each other, share information to the world and receivers can react. The most popular websites / portals are Facebook, LinkedIn, WhatsApp, Twitter, Instagram and Pinterest.

Social media is important for organizations and businesses because the target audience need to be reached in the right way. Various (Internet) marketing models and methods are adapted with these Internet developments.

There have been lots of scientific and practical studies on Internet marketing models and methods from a learning point of view.

What are the most known and used Internet marketing models and methods? What are their success stories and practical tips when you apply these? These posts are all about great Social media tools and methods that can help you to achieve your goal or understand certain aspects that come with marketing activities.

Social Media 24/7 Model

April 22nd, 2015

The Social Media 24/7 model was created by Ingmar de Lange, Judith Hordijk and Wilco Kaasenbrood. It focuses primarily on the structural use of Social Media. It does, however, indicate the features an organization needs to succeed in the…

OASIS Framework

April 2nd, 2015

The OASIS Framework is a five-step plan to integrate Social Media into the daily business. OASIS is an acronym and stands for Objectives, Audience, Strategy, Implementation and Sustainment. OASIS Framework Objectives Set your goals. Would you like a sales…

Social Engagement Journey

March 19th, 2015

The Social Engagement Journey was developed by consultancy firm Ant’s Eye View in 2010. What is the Social Engagement Journey? This model focuses on the steps taken to achieve a fully ‘connected’ organization. These steps are part of a ‘journey’…

POST method

March 5th, 2015

This article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction Forrester Research has, in addition to the Social Technographics…

ACCESS Model

June 26th, 2014

This article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction ACCESS Model Lon Safko and David Brake describe the ACCESS Model in their book The Social…

Social Media Pyramid

June 15th, 2014

This article explains the Social Media Pyramid, in a practical way. After reading you will understand the basics of this powerful social media tool. How to apply the Social Media Pyramid To apply social media in your organization,…

Social Technographics Profile

April 5th, 2014

The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. What is the Social Technographics Profile? Authors Charlene Li and Josh Bernoff explain this model in their book Groundswell, in which the results of…
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