Social media are computer media driven technologies that allow the creating and sharing of information, interests and other forms of virtual expression via Internet.
It is accessible via web-based and mobile technologies on smartphones, tablet and computers. Social media operates like Internet broadcasting; people follow each other, share information to the world and receivers can react. The most popular websites / portals are Facebook, LinkedIn, WhatsApp, Twitter, Instagram and Pinterest.
Social media is important for organizations and businesses because the target audience need to be reached in the right way. Various (Internet) marketing models and methods are adapted with these Internet developments.
There have been lots of scientific and practical studies on Internet marketing models and methods from a learning point of view.
What are the most known and used Internet marketing models and methods? What are their success stories and practical tips when you apply these? These posts are all about great Social media tools and methods that can help you to achieve your goal or understand certain aspects that come with marketing activities.
The OASIS Framework is a five-step plan to integrate Social Media into the daily business. OASIS is an acronym and stands for Objectives, Audience, Strategy, Implementation and Sustainment. OASIS Framework…
The stages of the Four Stage ROI Model are clearly described, and although it’s hard to determine the total ROI of Social Media in general or in projects, it’s possible to estimate outcomes based on the elements in the four phases described.
This article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction Forrester Research…
The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. What is the Social Technographics Profile Authors Charlene Li and Josh Bernoff explain this…