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Social Media

Social media are computer media driven technologies that allow the creating and sharing of information, interests and other forms of virtual expression via Internet.

Social media are computer media driven technologies that allow the creating and sharing of information, interests and other forms of virtual expression via Internet.

It is accessible via web-based and mobile technologies on smartphones, tablet and computers. Social media operates like Internet broadcasting; people follow each other, share information to the world and receivers can react. The most popular websites / portals are Facebook, LinkedIn, WhatsApp, Twitter, Instagram and Pinterest.

Social media is important for organizations and businesses because the target audience need to be reached in the right way. Various (Internet) marketing models and methods are adapted with these Internet developments.

There have been lots of scientific and practical studies on Internet marketing models and methods from a learning point of view.

What are the most known and used Internet marketing models and methods? What are their success stories and practical tips when you apply these? These posts are all about great Social media tools and methods that can help you to achieve your goal or understand certain aspects that come with marketing activities.

How to gather email leads from social media

October 11th, 2024

In today’s world, reaching new clients is as easy as finding a needle in a huge pile; only that pile is filled with colorful lights and social media signals. Social networks are now open supermarkets where businesses generate enormous numbers…

Social Media Strategy, a step by step plan

September 25th, 2024

Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a step-by-step plan for creating one. Enjoy…

Influencer Marketing: Basics and Strategy explained

June 3rd, 2024

Influencer marketing: This article explains the concept of influencer marketing in a practical way. This article contains a general definition of influencer marketing, different strategie, practical examples and the steps to aply it. After reading you will understand the basics…

Social Technographics Profile

April 30th, 2024

The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. This article contains the definition of the Social Technographics Profile and a practical explanation. Enjoy reading! What is the Social Technographics Profile? Authors Charlene…

ACCESS model: definition and elaboration

December 13th, 2022

ACCESS Model: this article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction ACCESS Model Lon Safko and David Brake describe the ACCESS Model in their book…
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