» Posts tagged "Social Media"
Influencer marketing: This article explains the concept of influencer marketing in a practical way. After reading you will understand the basics of this powerful marketing tool.
What is influencer marketing?
Influencer marketing (IM) is a form of marketing that involves…
Social Media Strategy: this article explains the social media strategy in a practical way. After reading it, you will understand the basics of this powerful marketing strategy.
What is a social media strategy?
The most important aspect for successfully…
The OASIS Framework is a five-step plan to integrate Social Media into the daily business.
OASIS is an acronym and stands for Objectives, Audience, Strategy, Implementation and Sustainment.
Set your goals. Would you like a sales…
The Social Engagement Journey was developed by consultancy firm Ant’s Eye View in 2010.
What is the Social Engagement Journey?
This model focuses on the steps taken to achieve a fully ‘connected’ organization. These steps are part of a ‘journey’…
The Four Stage ROI Model distinguishes stages in measuring Return On Investment (ROI). The stages are measured in terms of intensity of contact.
Four Stage ROI Model
The stages of the Four Stage ROI Model are clearly described, and…
This article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool.
Forrester Research has, in addition to the Social Technographics…
This article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool.
Introduction ACCESS Model
Lon Safko and David Brake describe the ACCESS Model in their book The Social…
This article explains the Social Media Pyramid, in a practical way. After reading you will understand the basics of this powerful social media tool.
How to apply the Social Media Pyramid
To apply social media in your organization,…
The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users.
What is the Social Technographics Profile?
Authors Charlene Li and Josh Bernoff explain this model in their book Groundswell, in which the results of…
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