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Social Media

Social media are computer media driven technologies that allow the creating and sharing of information, interests and other forms of virtual expression via Internet.

Social media are computer media driven technologies that allow the creating and sharing of information, interests and other forms of virtual expression via Internet.

It is accessible via web-based and mobile technologies on smartphones, tablet and computers. Social media operates like Internet broadcasting; people follow each other, share information to the world and receivers can react. The most popular websites / portals are Facebook, LinkedIn, WhatsApp, Twitter, Instagram and Pinterest.

Social media is important for organizations and businesses because the target audience need to be reached in the right way. Various (Internet) marketing models and methods are adapted with these Internet developments.

There have been lots of scientific and practical studies on Internet marketing models and methods from a learning point of view.

What are the most known and used Internet marketing models and methods? What are their success stories and practical tips when you apply these? These posts are all about great Social media tools and methods that can help you to achieve your goal or understand certain aspects that come with marketing activities.

Social Media Strategy, a step by step plan

February 23rd, 2024

Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a step-by-step plan for creating one. Enjoy…

Social Technographics Profile

August 20th, 2023

The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. This article contains the definition of the Social Technographics Profile and a practical explanation. Enjoy reading! What is the Social Technographics Profile? Authors Charlene…

Influencer Marketing explained

May 17th, 2023

Influencer marketing: This article explains the concept of influencer marketing in a practical way. This article contains a general definition of influencer marketing, different strategie, practical examples and the steps to aply it. After reading you will understand the basics…

ACCESS model: definition and elaboration

December 13th, 2022

ACCESS Model: this article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction ACCESS Model Lon Safko and David Brake describe the ACCESS Model in their book…

Social Media Pyramid

November 11th, 2022

This article explains the Social Media Pyramid, in a practical way. After reading you will understand the basics of this powerful social media tool. This article contains a general explanation of the Social Media Pyramid. How to apply…
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