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Posts tagged "Social Media"
February 9th, 2023
Social Media Strategy: this article explains the social media strategy in a practical way. You will read about the ins and outs of a good social media marketing strategy, as well benefits and a step-by-step plan for creating one. Enjoy…
December 13th, 2022
ACCESS Model: this article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool.
Introduction ACCESS Model
Lon Safko and David Brake describe the ACCESS Model in their book…
December 2nd, 2022
Influencer marketing: This article explains the concept of influencer marketing in a practical way. This article contains a general definition of influencer marketing, different strategie, practical examples and the steps to aply it. After reading you will understand the basics…
November 11th, 2022
The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users.
This article contains the definition of the Social Technographics Profile and a practical explanation.
What is the Social Technographics Profile?
Authors Charlene Li and…
November 11th, 2022
This article explains the Social Media Pyramid, in a practical way.
After reading you will understand the basics of this powerful social media tool.
This article contains a general explanation of the Social Media Pyramid.
How to apply…
November 11th, 2022
The Four Stage ROI Model distinguishes stages in measuring Return On Investment (ROI). The stages are measured in terms of intensity of contact.
This article contains the definition of the ROI model, its stages and practical implications.
Four Stage…
October 31st, 2022
Social Engagement Journey: this article explains the concept of Social Engagement Journey in a practical manner.
After reading, you will understand the basics of this powerful marketin concept. This article contains a general definition of the concept, practical examples and…
August 31st, 2022
POST method: this article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool.
Introduction
Forrester Research has, in addition to the…
April 2nd, 2015
The OASIS Framework is a five-step plan to integrate Social Media into the daily business.
OASIS is an acronym and stands for Objectives, Audience, Strategy, Implementation and Sustainment.
OASIS Framework
Objectives
Set your goals. Would you like a sales…
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