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Social Media

Social media are computer media driven technologies that allow the creating and sharing of information, interests and other forms of virtual expression via Internet.

Social media are computer media driven technologies that allow the creating and sharing of information, interests and other forms of virtual expression via Internet.

It is accessible via web-based and mobile technologies on smartphones, tablet and computers. Social media operates like Internet broadcasting; people follow each other, share information to the world and receivers can react. The most popular websites / portals are Facebook, LinkedIn, WhatsApp, Twitter, Instagram and Pinterest.

Social media is important for organizations and businesses because the target audience need to be reached in the right way. Various (Internet) marketing models and methods are adapted with these Internet developments.

There have been lots of scientific and practical studies on Internet marketing models and methods from a learning point of view.


What are the most known and used Internet marketing models and methods? What are their success stories and practical tips when you apply these? These posts are all about great Social media tools and methods that can help you to achieve your goal or understand certain aspects that come with marketing activities.

Influencer Marketing: Definition, Strategies and Steps

December 2nd, 2022

Influencer marketing: This article explains the concept of influencer marketing in a practical way. This article contains a general definition of influencer marketing, different strategie, practical examples and the steps to aply it. After reading you will understand the basics…

Social Technographics Profile: Definition and Explanation

November 11th, 2022

The Social Technographics Profile is a categorization of the different groups of Internet/ Social Media users. This article contains the definition of the Social Technographics Profile and a practical explanation. What is the Social Technographics Profile? Authors Charlene Li and…

Social Media Pyramid

November 11th, 2022

This article explains the Social Media Pyramid, in a practical way. After reading you will understand the basics of this powerful social media tool. This article contains a general explanation of the Social Media Pyramid. How to apply…

Social Engagement Journey: Definition and Tips

October 31st, 2022

Social Engagement Journey: this article explains the concept of Social Engagement Journey in a practical manner. After reading, you will understand the basics of this powerful marketin concept. This article contains a general definition of the concept, practical examples and…

POST method

August 31st, 2022

POST method: this article explains the POST method, developed by Forrester Research, in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction Forrester Research has, in addition to the…

Social Media Strategy

April 19th, 2022

Social Media Strategy: this article explains the social media strategy in a practical way. After reading it, you will understand the basics of this powerful marketing strategy. What is a social media strategy? The most important aspect for successfully…

OASIS Framework

April 2nd, 2015

The OASIS Framework is a five-step plan to integrate Social Media into the daily business. OASIS is an acronym and stands for Objectives, Audience, Strategy, Implementation and Sustainment. OASIS Framework Objectives Set your goals. Would you like a sales…

ACCESS Model

June 26th, 2014

ACCESS Model: this article explains ACCESS Model in a practical way. After reading you will understand the basics of this powerful social media tool. Introduction ACCESS Model Lon Safko and David Brake describe the ACCESS Model in their book…
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