Social media are computer media driven technologies that allow the creating and sharing of information, interests and other forms of virtual expression via Internet.
Social media are computer media driven technologies that allow the creating and sharing of information, interests and other forms of virtual expression via Internet.
It is accessible via web-based and mobile technologies on smartphones, tablet and computers. Social media operates like Internet broadcasting; people follow each other, share information to the world and receivers can react. The most popular websites / portals are Facebook, LinkedIn, WhatsApp, Twitter, Instagram and Pinterest.
Social media is important for organizations and businesses because the target audience need to be reached in the right way. Various (Internet) marketing models and methods are adapted with these Internet developments.
There have been lots of scientific and practical studies on Internet marketing models and methods from a learning point of view.
