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social psychology

Contact Hypothesis (Allport)

May 25th, 2021

This article explains the Contact Hypothesis in a practical way. After reading this article, you will understand the basis of this powerful psychology tool. What is the Contact Hypothesis? The contact hypothesis is a psychology theory suggesting that prejudice…

Social Action Theory (Weber)

March 4th, 2021

In this article you will find a practical explanation of Max Weber’s Social Action Theory. After reading, you will understand the basic concepts of this sociological theory of human behaviour and how this behaviour influences the behaviour of other people,…

Relative Deprivation Theory (RDT)

December 28th, 2020

This article explains Relative Deprivation Theory in a practical way. After reading, you will understand the basics of this powerful sociological theory. What is Relative Deprivation Theory (RDT)? Relative Deprivation Theory is a theory that explains the subjective dissatisfaction…

Social Identity Theory (SIT)

December 15th, 2020

This article explains Social Identity Theory in a practical way. After reading you will understand the basics of this powerful psychology theory. What is Social Identity Theory? Social identity is the part of an individual’s self-image that is determined by…

Tal Ben-Shahar’s Happiness Model

November 4th, 2020

This article explains Tal Ben-Shahar’s happiness model or hamburger model, in a practical way. After reading, you’ll understand the basics of this powerful psychology tool. What is Tal Ben-Shahar’s Happiness Model? The happiness model, also known as the hamburger…

Social Interaction Theory

October 27th, 2020

This article explains the social interaction theory, developed by Robert Freed Bales in a practical way. After reading this article, you’ll understand the basics of this powerful communication and human behavior tool. What is Social Interaction Theory? The social…

Erving Goffman

July 7th, 2020

Erving Goffman was a Canadian-American sociologist, writer and social psychologist. He is known for his strong influence on American sociology of the twentieth century. In ‘The Presentation of Self in Everyday Life’ (1959), he sketched the dramaturgical perspective he…

Impression Management (Goffman)

June 3rd, 2020

This article provides a practical explanation of Impression Management. After reading, you’ll understand the basics of this powerful communication skills tool. What is Impression Management (IM)? The definition Impression Management (IM), also called self-presentation, is the conscious or…

Axen Rose

May 15th, 2019

This article describes the Axen Rose by Ferdinand Cuvelier in a practical way. After reading you will understand the definition and basics of this powerful communication theory. What is the Axen Rose? People interact with each other. Interpersonal relationships aren’t…
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