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strategic management

VRIO Analysis

January 14th, 2021

This article explains the VRIO Analysis in a practical way. After reading it, you understand the core of this strategy theory. This article also contains a downloadable and editable VRIO Analysis template. What is a VRIO Analysis? At the start…

Eight Dimensions of Quality

September 20th, 2020

This article provides a practical explanation of the eight dimensions of quality by David A.Garvin. After reading, you’ll understand the basics of this powerful management tool. Who defined the eight dimensions of quality? The eight dimensions of quality were…

Benchmarking

August 16th, 2020

This article explains a benchmark and benchmarking in a practical way. After reading you will understand the basics of this powerful marketing and compare approach. What is benchmarking? Benchmarking is the measurement of an organization’s internal processes and performance data…

Materials Management

July 22nd, 2020

This article explains Materials Management in a practical way. After reading, you will understand the basics of this powerful business control tool for planning, products, and location among other activities in the organization. What is Materials Management? Materials Management is…

Ansoff Matrix

July 13th, 2020

This article explains the Ansoff Matrix by Igor Ansoff in a practical way. After reading you will understand the basics of this powerful marketing strategy tool. Introduction “Stagnation means decline.” This is a significant starting principle for both profit and…

Perceptual Map

June 7th, 2020

This article explains the Perceptual Map in a practical way. After reading you will understand the basics of this powerful marketing analysis tool. What is a Perceptual Map? A Perceptual Map (PERMAP) is a diagrammatic technique used by marketers to…

Strategic Business Unit (SBU)

May 19th, 2020

This article provides a practical explanation of the Strategic Business Unit (SBU). After reading, you’ll understand the basics of this powerful strategy tool. What is a Strategic Business Unit (SBU)? A Strategic Business Unit (SBU) is a fully…

Mission Statement

May 12th, 2020

This article provides a practical explanation of the mission statement. After reading, you will understand the basics of this powerful strategy tool. What is a mission statement? A mission statement is a brief description of why an organisation…
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