The idea behind the Ansoff Matrix is simple; a company or organization gains a clear insight into the possible growth strategies based on the combination of existing and new products and existing and new markets.
A mission statement is a brief description of why an organisation exists, what the overall purpose of the organisation is, and what distinguishes it from its competitors.
Business transformation is synonymous with change management; a strategy that involves aligning people, processes, and technology with the company strategy.
The Modern Portfolio Theory (MPT) is an economic framework through which investors try to take minimal market risks and achieve maximum returns for a given investment portfolio.
Horizontal Integration is the strategy to merge and acquire companies that are possible direct competencies for the market in which you want to have power.
