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Marketing Theories
April 15th, 2024
STP model: this article explains the STP model in a practical way. Next to what it is, this artcile also highlights the basis steps of the framework and what repositioning is including ana famous example of the brand Coca Cola.…
April 12th, 2024
Product Life Cycle stages: this article explains the Product Life Cycle Stages, developed by Raymond Vernon in a practical way. Next to what the Product Life Cycle is, this article also highlights the history and an examples from practice.…
April 11th, 2024
Social Commerce: in this article, the definition of Social Commerce is examined. Social commerce is, broadly speaking, the use of social media as a sales platform. It is essential to understand within the landscape of today’s digitally-driven world and shifting…
April 11th, 2024
Market Research: this article provides a practical explanation of Market Research. This article covers the definition and meaning, an explanation of the different types and tools of market research, and practical tips. After reading you will understand the basics…
April 11th, 2024
Net Promotor Score (NPS): this article explains the concept of the Net Promotor Score or NPS, developed by Fred Reichheld in a practical way. In addition to explaining what this concept is and how you can calculate it, this…
April 11th, 2024
Concept testing: this article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool.
What is Concept Testing?
Concept testing is the process of using qualitative and quantitative methods to…
April 10th, 2024
Referral Marketing: this article explains referral marketing strategy in a practical way. Besides what it is, this article also highlights the difference between offline and online, a short step-by-step plan / guide, setting up a strategy, and how it works…
March 25th, 2024
Gartner Magic Quadrant: this article will explain the research method of the Gartner Magic Quadrant. Next to what it is, highlights this article also how it works in practice, the assessment criteria adn a short summary. Enjoy reading!
What…
March 25th, 2024
Gamification: This article explains gamification in a practical way. The Octalysis Gamification framework is extensively discussed, the applications and benefits are discussed and finally criticisms are addressed. After reading you will understand the basics of this marketing tool. Enjoy reading!…
March 22nd, 2024
Content Marketing: this article offers a practical explanation of Content Marketing. The article starts with the definition of content marketing, followed by some general information about conversion ratio’s and the relation to strong content marketing. You will also read…
March 15th, 2024
Influencer marketing: This article explains the concept of influencer marketing in a practical way. This article contains a general definition of influencer marketing, different strategie, practical examples and the steps to aply it. After reading you will understand the basics…
March 11th, 2024
Customer Relationship Management (CRM): this article explains Customer Relationship Management (CRM) methodology in a practical way. Next to what it is (definition and meaning), this article also highlights the benefits of customer relationship management, Types of software, the role with…
