Philip Kotler biography and quotes

Philip Kotler - Toolshero

Philip Kotler (1931) is a reputable Professor in the area of International Marketing Management at the Kellogg School of Management, which is the business School of Northwestern University. Philip Kotler is also the founding father of the famous marketing management theories: Decision Making Unit (DMU) and the Five Product Levels and the Kotler pricing strategies.

The biography og Philip Kotler

Kotler obtained his Master’s degree (MSc.) from the University of Chicago and his doctorate (Ph.D.) from the Massachusetts Institute of Technology. He did post-doctoral work in mathematics at Harvard University and behavioural science at the University of Chicago.

Famous work on Marketing Management

Kotler’s book Marketing Management (1967, 1th edition) is the world’s most widely used leading textbook in marketing. Two of his other famous books are Principles of Marketing and Management: An Introduction. These marketing books are also widely used as basic textbooks in different business training programmes worldwide.

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In addition to publishing books and articles, he has also introduced new concepts in the field of marketing including demarketing, megamarketing, turbomarketing and synchromarketing.

He believes that the marketing management theory should go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analysing, explaining and predicting economic outcomes.

A few of Kotler’s well-known concepts are the Decision Making Unit (DMU), the five product levels and the Kotler pricing strategies.

During his career, Kotler has been a consultant to many large companies in the areas of Marketing Strategy, planning and organization and international marketing.

He presents seminars on marketing concepts and developments in large international cities around the world.

Famous quotes

  1. “The best advertising is done by satified customers.”
  2. “Good companies will meet needs; great companies will create markets.”
  3. “It is more to do what is strategically right than what is immediately profitable.”
  4. “Today you have to run faster to stay in place.”
  5. “Many businesses are wisely turning their suppliers and distributors into valued partners.”
  6. “Cost is of no importance in setting the price. It only helps you to know whether you should be making the product.”
  7. “The major cause of company failure is company success.”
  8. “It’s no longer enough to satisfy your customers. You must delight them.”
  9. “Our job is to wake up the customers. If we become predictable, that’s not waking them up.”
  10. “Every business is a service business. Does your service put a smile on the customer’s face?”
  11. “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
  12. “The sales department isn’t the whole company, but the whole company better be the sales department.”
  13. “The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”

Books and publications by Philip Kotler et al.

  • 2016. Marketing 4.0: Moving from Traditional to Digital. John Wiley & Sons Inc.
  • 2015, 2007, 1989. Social Marketing: Changing Behaviors for Good. Sage Publications Inc.
  • 2015. A Framework for Marketing Management. Pearson Education Limited.
  • 2015, 1967. Marketing Management. Pearson Education Limited.
  • 2014, 2000. Kotler on Marketing: How to create, win, and dominate markets. Simon & Schuster Ltd.
  • 2014. Marketing: an introduction. Pearson Education Limited.
  • 2013, 2005, 2001, 1999, 1996. Principles of Marketing – European Edition. Prentice-Hall.
  • 2011. Marketing Management with MyMarketingLab. Groothandel – Be.
  • 2009. Chaotics: The Business of Managing and Marketing in the Age of Turbulence. Amacom.
  • 2008. Marketing Management in China. Pearson Education Centre.
  • 2006. B2B Brand Management. Springer.
  • 2006. Alleviating Poverty: A Macro/Micro Marketing Perspective. Journal of Macromarketing , vol. 26, no. 2, pp. 233-239.
  • 2005. The Role Played by the Broadening of Marketing Movement in the History of Marketing. Journal of Public Policy and Marketing, May 2005.
  • 2004. How can a place correct a negative image? Place Branding , vol. 1, no. 1, pp. 50-57.
  • 2003. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. John Wiley And Sons Ltd.
  • 2002. Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management , vol. 9, no. 4, pp. 249-261.
  • 2000. The Asian Apocalypse: Crisis Marketing for Consumers and Businesses. Long Range Planning, vol. 33, no. 1, pp. 97-119.
  • 2000. From market driven to market driving. European Management Journal, vol. 18, no. 2, pp. 129-142.
  • 1997. The Marketing of Nations: A Strategic Approach to Building National Wealth. New York: The Free Press.
  • 1997. Standing Room Only: Strategies for Marketing the Performing Arts. Boston: Harvard Business School Press.
  • 1996. Marketing for Hospitality and Tourism. Pearson Education.
  • 1992. Marketing for Congregations: Choosing to Serve People More Effectively. Nashville, TN: Abingdon Press.
  • 1992. Marketing’s new paradigms: What’s really happening out there. Strategy & Leadership , vol. 20, no. 5, pp. 50-52.
  • 1991. Turbo Marketing Through Time Compression. Journal of Business Strategy , vol. 12, no. 5, pp. 24-29.
  • 1989. From mass marketing to mass customization. Journal: Strategy & Leadership , vol. 17, no. 5, pp. 10-47.
  • 1987. Marketing for Health Care Organizations. Englewood Cliffs, NJ: Prentice-Hall.
  • 1986. Global Standardization – Courting Danger. Journal of Consumer Marketing , vol. 3, no. 2, pp. 13-15.
  • 1984. Design: a powerful but neglected strategic tool. Journal of Business Strategy , vol. 5, no. 2, pp. 16-21.
  • 1969. Broadening the Concept of Marketing. Journal of Marketing, January 1969, Vol. 33, Issue 1, pp.10-15. (Winner of the 1969 Alpha Kappa Psi Foundation Award for the best 1969 paper in the Journal of Marketing.)
  • 1966. A design for the Firm’s marketing nerve center. Business Horizons , vol. 9, no. 3, pp. 63-74, 1966
  • 1965. Competitive Strategies for New Product Marketing Over the Life Cycle. Management Science – Management , vol. 12, no. 4, pp. B-104-B-119.

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Original publication date: 02/10/2011 | Last update: 11/09/2023

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Vincent van Vliet
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Vincent van Vliet

Vincent van Vliet is co-founder and responsible for the content and release management. Together with the team Vincent sets the strategy and manages the content planning, go-to-market, customer experience and corporate development aspects of the company.

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