SMART Goals Video

Video Transcript


Use the SMART acronym to set your goals.

When pursuing a goal, it’s important to get clear on it. Making a concrete analysis in advance will help you get to the finish line more effectively. A useful method to achieve this are the SMART Goals, or simply SMART. In this video I will tell you all about this powerful effectiveness and time management tool, and also introduce you to our SMART Goals template to help you bring this tool into practice.

Hello my name is Sheryl Lynn and welcome to Toolshero, the platform to boost your skills.

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It was Dr. Edwin Locke who began his research in the late 1960s on the power of setting goals for organizational performance. Later, in 1981 George T. Doran published an article called “There’s a S.M.A.R.T. way to write management’s goals and objectives” and laid out the main principles of SMART Goals.

A SMART goal gives direction to what you want to achieve. With this sense of direction, it is highly likely that a goal can be completed successfully. The acronym SMART stands for Specific, Measurable, Acceptable, Realistic and Time-bound. Let’s dive into these letters:

The S for Specific makes targets specific and precise. A goal must describe an observable action, behavior or result. It helps if a value is linked to a number, amount or percentage. You can make your goals more concrete by answering 6 questions:

  1. What do we wish to accomplish?
  2. Who are involved?
  3. What resources are involved?
  4. When is it going to happen?
  5. What parts of the goal are essential?
  6. Why is the goal important?

The M for Measurable makes goals measurable by using benchmarks. It’s important to have measurable goals, so that you can track your progress and stay motivated. Questions to help you with this are: What was the turnover of the past year? How do you know whether the goal has been achieved? What efforts are required? And how can it be measured?

The A for Acceptable and Ambitious ensures that goals are acceptable to you and the stakeholders. SMART goals must be acceptable for you as well as for the group or the department. If you want 20% more turnover but it turns out that this was way too ambitious, it can decrease the job satisfaction.

The R for Realistic and Relevant ensures that goals must be achievable with available resources. It’s about the feasibility of the goals. The objective must be challenging and bring benefits to the employees involved. They must also have the capacity, resources and authority to get started.

The T for Time-bound ensures that goals have a clear start and end date. This is not always possible for long-term goals, but it is especially important that short-term goals are formulated the SMART way, with a clear starting time and a clear end date.

Now that you know what SMART stands for, you can create clear, attainable and meaningful goals, and develop the motivation, action plan and support needed to achieve them. By downloading our useful SMART Goals template, you can get started right away. Try to answer the different sample questions within the SMART components and feel free to add more questions of your own. The text fields in this template are editable and you can also print it to create hand-outs.

You are furthermore welcome to leave your comments in the discussion box of our online article and rate the content as well. For other interesting articles and templates, continue to browse the topics in your toolkit and last but not least, subscribe to our YouTube channel for our 1-min. skill boosters. Thank you for watching and we hope to see you in our next video!

To learn more about SMART goals, read the article that accompanies this video about SMART goals.

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