...But Recruiting Has Changed
The way people find, research, and apply for jobs has changed. Companies used to be in control of the recruiting process, but now, over 75% of job seekers start their search on Google (CareerBuilder, 2015). It’s easier and faster than ever to discover what a workplace is like, which positions are available, and even find salary information. As a result, employer brand is paramount. Recruiters need to think more like marketers to create an engaging, helpful candidate experience.