Communication Strategy Framework (CSF)
A communication strategy framework is a tool for planning communication with your employees, customers, suppliers and investors. You can use the Framework for a better understanding of the organisation or to improve your reputation with people whose attitude and actions influence your company's success.
Erving Goffman
Erving Goffman was a Canadian-American sociologist, writer, and social psychologist. Read more about his famous works, influences and publications.
RFM Segmentation
RFM Segmentation enables marketers to focus on specific clusters of customers with communication that is much more relevant for their specific behaviour, therefore generating much higher response percentages, as well as increased loyalty and customer lifetime value. It's an effective way to identify groups of customers for special treatment.
PDCA Cycle
The PDCA cycle stands for the abbreviation of the four main steps in the cycle: Plan, Do, Check and (Re) Act. It's a tool to control and monitor the quality.
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Perceptual Map
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Starbursting Brainstorming
Starbursting is a brainstorming technique and an alternative way of brainstorming in which questions are generated systematically.
Communication Strategy Framework (CSF)
A communication strategy framework is a tool for planning communication with your employees, customers, suppliers and investors. You can use the Framework for a better understanding of the organisation or…
RFM Segmentation
RFM Segmentation enables marketers to focus on specific clusters of customers with communication that is much more relevant for their specific behaviour, therefore generating much higher response percentages, as well…
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