Brand Management
Brand management encompasses all techniques and methods known to strengthen the emotional connection between consumer and company.
Prince2
A PROJECT IN Controlled Environments (PRINCE) is a project management method. It is related to the management, monitoring and organization of a project Prince2 refers to the second large version of this method.
Learned Helplessness Theory
The Learned Helplessness Theory is part of behavioral theory and has been observed in both humans and animals.
Leadership Style Matrix
The Leadership Style Matrix was developed by Eric Flamholtz and Yvonne Randle. It is based on research on the type of leadership executed by entrepreneurs who led their companies to success.
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Prince2
A PROJECT IN Controlled Environments (PRINCE) is a project management method. It is related to the management, monitoring and organization of a project Prince2 refers to the second large version…
RACI Matrix
The RACI matrix or RACI chart is used in order to have a good overview of a (complex) project of the various members of the project and their individual responsibilities.
Perceptual Map
Perceptual Mapping is the graphical technique used by marketeers to visualize the perceptions and opinions of (potential) customers about products.
Starbursting Brainstorming
Starbursting is a brainstorming technique and an alternative way of brainstorming in which questions are generated systematically.
Communication Strategy Framework (CSF)
A communication strategy framework is a tool for planning communication with your employees, customers, suppliers and investors. You can use the Framework for a better understanding of the organisation or…
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Ansoff Matrix
The idea behind the Ansoff Matrix is simple; a company or organization gains a clear insight into the possible growth strategies based on the combination of existing and new products…
Strategic Business Unit (SBU)
A Strategic Business Unit (SBU) is a fully independently operating entity or unit of a business with its own vision and course.
Perceptual Map
Perceptual Mapping is the graphical technique used by marketeers to visualize the perceptions and opinions of (potential) customers about products.
Materials Management
Materials Management is a method for planning, organizing and controlling the activities that are related to the flow of materials in a company.
Blue Ocean Strategy (BOS)
The Blue Ocean Strategy (BOS) is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle but that they should focus…