Content Marketing - ToolsHero

Content Marketing

Business Process Mapping (BPM) - ToolsHero

Business Process Mapping (BPM)

Business Process Mapping (BPM) refers to the mapping of the steps a company takes to complete a certain process. BPM can be performed on every random process, such as purchasing raw materials, the recruitment process for new employees or the shipment of purchased products.
Skill Will Matrix - ToolsHero

Skill Will Matrix

The Skill Will Matrix is derived from the model of situational leadership created by Paul Hersey and Ken Blanchard in the 1970s. Will stands for the involvement of the employee, and the extent to which he is risk tolerant. Skill, as the name suggests, refers to the employee's skills.

Conjoint Analysis (CA)

A Conjoint Analysis (CA) is a statistical method for market research. This mainly concerns measuring the relative importance of certain characteristics of a product or service.

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Genrich Altshuller - ToolsHero

Genrich Altshuller

Genrich Altshuller (Genrich Saulovich Altshuller; 15 October 1926 – 24 September 1998) was a Soviet inventor, engineer, scientist, journalist, and author. He is best...
Hirotaka Takeuchi - ToolsHero

Hirotaka Takeuchi

Hirotaka Takeuchi (Takeuchi Hirotaka; 16 October 1946) is a Japanese professor and author specialized in marketing, competitive strategy, and knowledge management. He is also...

MANAGEMENT MODELS, METHODS AND MORE...

Content Marketing - ToolsHero

Content Marketing

Content Marketing is identified by the Content Marketing Institute as a strategic market approach focused on creating and distributing valuable, relevant and consistent content, with the goal to attract a clearly defined target group and retain this group with the eventual goal to convert this into profitable customer behaviour.
Business Process Mapping (BPM) - ToolsHero

Business Process Mapping (BPM)

Business Process Mapping (BPM) refers to the mapping of the steps a company takes to complete a certain process. BPM can be performed on every random process, such as purchasing raw materials, the recruitment process for new employees or the shipment of purchased products.
Skill Will Matrix - ToolsHero

Skill Will Matrix

The Skill Will Matrix is derived from the model of situational leadership created by Paul Hersey and Ken Blanchard in the 1970s. Will stands for the involvement of the employee, and the extent to which he is risk tolerant. Skill, as the name suggests, refers to the employee's skills.

Conjoint Analysis (CA)

Minto Pyramid Principle - ToolsHero

Minto Pyramid Principle

Bloom's Taxonomy - ToolsHero

Bloom’s Taxonomy

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