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Sociology

What is Sociology? The definition

Sociology is the study of social life and human behavior. It refers to society, patterns of social relationships, interaction, culture and behavior. Sociology is also defined as the general science of society. Traditional focuses in sociology include social classes, religion, law, social mobility, gender, and more. Gradually, the focus of the field has expanded to other topics such as economics, military, control, the Internet and social capital.

What is Sociology? The definition

Sociology is the study of social life and human behavior. It refers to society, patterns of social relationships, interaction, culture and behavior. Sociology is also defined as the general science of society. Traditional focuses in sociology include social classes, religion, law, social mobility, gender, and more. Gradually, the focus of the field has expanded to other topics such as economics, military, control, the Internet and social capital.

Social research also has an impact in different business industries and sectors. Examples include policy makers, developers, social workers and administrators. As such, there is a lot of overlap between social research and market research. For example, a sociologist may discover that a given country has an age difference due to an epidemic. These analytical insights help business people to research this market data and draw the conclusions needed.

In addition, sociological studies can help understand the different motivators of employees with different demographics. It is noted, for instance, that there is a difference in the way men and women approach their job applications. Understanding why certain populations fit certain patterns of behavior can help build a more inclusive workplace that meets the needs of everyone in the company.

What is Sociological Imagination?

The sociological imagination explains the connection between personal challenges and larger social issues. It was sociologist C. Wright Mills who said: “Neither the life of an individual nor the history of a society can be understood without understanding both.” C. Wright Mills also wrote the book “The Sociological Imagination”. This book encourages readers to consider through which lenses they view their own lives and change their perspectives.

Sociologist and historian Max Weber is known for several books and theories, including “The Protestant Ethic and the Spirit of Capitalism”. Talcott Parsons was a sociologist focused on religion and functionalism, as was Emile Durkheim. Erving Goffman is known for his book “The Presentation of Self in Everyday Life”. One of the first sociologists was Augustus Comte, with his law of three stages.

Sociology theories, methods and tips

What are the most known and used theories, sociological models and methods? Who are successful sociologists and what can we learn from them? These articles are about theories, mechanisms and methods that help you understand the social life of humans and employees.

Social Action Theory (Weber)

March 4th, 2021

In this article you will find a practical explanation of Max Weber’s Social Action Theory. After reading, you will understand the basic concepts of this sociological theory of human behaviour and how this behaviour influences the behaviour of other people,…

Relative Deprivation Theory (RDT)

December 28th, 2020

This article explains Relative Deprivation Theory in a practical way. After reading, you will understand the basics of this powerful sociological theory. What is Relative Deprivation Theory (RDT)? Relative Deprivation Theory is a theory that explains the subjective dissatisfaction…

Social Interaction Theory

October 27th, 2020

This article explains the social interaction theory, developed by Robert Freed Bales in a practical way. After reading this article, you’ll understand the basics of this powerful communication and human behavior tool. What is Social Interaction Theory? The social…

Impression Management (Goffman)

June 3rd, 2020

This article provides a practical explanation of Impression Management. After reading, you’ll understand the basics of this powerful communication skills tool. What is Impression Management (IM)? The definition Impression Management (IM), also called self-presentation, is the conscious or…

Social Exchange Theory

May 27th, 2019

This article provides a practical explanation of the Social Exchange Theory. After reading, you will have a basic understanding of this powerful management tool. What is the Social Exchange Theory? The Social Exchange Theory is a theory that describes…

Marxism

August 7th, 2018

This article describes Marxism by Karl Marx in a practical way. After reading this article, you’ll understand the basics of this political-philosophical system. What is Marxism in simple terms? Marxism is a political-philosophical system based on the ideas of Karl
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