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Sociology

Sociology is the study of social life and human behavior. It refers to society, patterns of social relationships, interaction, culture and behavior.

Sociology is the study of social life and human behavior. It refers to society, patterns of social relationships, interaction, culture and behavior.

Sociology is also defined as the general science of society. Traditional focuses in sociology include social classes, religion, law, social mobility, gender, and more. Gradually, the focus of the field has expanded to other topics such as economics, military, control, the Internet and social capital.

Social research also has an impact in different business industries and sectors. Examples include policy makers, developers, social workers and administrators. As such, there is a lot of overlap between social research and market research. For example, a sociologist may discover that a given country has an age difference due to an epidemic. These analytical insights help business people to research this market data and draw the conclusions needed.

In addition, sociological studies can help understand the different motivators of employees with different demographics. It is noted, for instance, that there is a difference in the way men and women approach their job applications. Understanding why certain populations fit certain patterns of behavior can help build a more inclusive workplace that meets the needs of everyone in the company.

What is Sociological Imagination?

The sociological imagination explains the connection between personal challenges and larger social issues. It was sociologist C. Wright Mills who said: “Neither the life of an individual nor the history of a society can be understood without understanding both.” C. Wright Mills also wrote the book “The Sociological Imagination”. This book encourages readers to consider through which lenses they view their own lives and change their perspectives.

Sociologist and historian Max Weber is known for several books and theories, including “The Protestant Ethic and the Spirit of Capitalism”. Talcott Parsons was a sociologist focused on religion and functionalism, as was Emile Durkheim. Erving Goffman is known for his book “The Presentation of Self in Everyday Life”. One of the first sociologists was Augustus Comte, with his law of three stages.

Sociology theories, methods and tips

What are the most known and used theories, sociological models and methods? Who are successful sociologists and what can we learn from them? These articles are about theories, mechanisms and methods that help you understand the social life of humans and employees.

Socialism

August 9th, 2022

Socialism: This article explains socialism in a practical way. After reading it you will understand the basics of this political movement and view on society and the economy. What is socialism? Socialism is a political, social and economic philosophy or…

Conflict Theory

July 13th, 2022

Conflict Theory: this article explains Conflict Theory in a practical way. After reading it you will understand the basics of this powerful sociology theory. What is the Conflict Theory? Conflict Theory is a theory that states that every society is…

Impression Management (Goffman)

July 4th, 2022

Impression Management: this article provides a practical explanation of Impression Management, developed by Erving Goffman. After reading, you’ll understand the basics of this powerful sociology and psychology theory. What is Impression Management (IM)? The definition Impression Management (IM), also…

Communism

June 20th, 2022

Communism: This article explains communism in a practical way. After reading it you will understand the basics of this powerful socio-economic system. What is communism? Communism is a socio-economic, philosophical, political and social ideology with the aim of establishing a…

Capitalism

June 20th, 2022

Capitalism: This article explains capitalism in a practical way. After reading it you will understand the basics of this powerful socio-economic system. What is Capitalism? Capitalism is an economic system in which individuals (citizens or corporations) own and manage capital…

Positivism

April 25th, 2022

Positivism: In this article, you will understand the basic concepts of Positivism. After reading this, you can experiment with executing this theory in corporate businesses. What is Positivism? The definition The term positivism refers to the idea of looking for…

Social Action Theory (Weber)

March 15th, 2022

Social Action Theory: in this article you will find a practical explanation of Max Weber’s Social Action Theory. After reading, you will understand the basic concepts of this sociological theory of human behaviour and how this behaviour influences the behaviour…

Functionalism

March 15th, 2022

Functionalism: this article explains Functionalism in a practical way. After reading it you will understand the basics of this powerful sociology tool. What is Functionalism? Functionalism is a theory developed in the social sciences. The theory assumes that all aspects…

Marxism (Marx & Engels)

March 7th, 2022

Marxism: this article describes Marxism by Karl Marx and Friedrich Engels in a practical way. After reading this article, you’ll understand the basics of this political philosophical system. What is Marxism in simple terms? Marxism is a political-philosophical system based…

Feminism

February 10th, 2022

Feminism: in this article you will find a practical explanation on the topic of feminism, a political and social movement that seeks equal rights for women. After reading, you will understand this movement led by women. What is feminism? Feminism…

Altruism

February 10th, 2022

Altruism: in this article you will find a practical explanation of Altruism. After reading, you will understand the basics of this concept. The word altruism was popularised by the French philosopher Auguste Comte, in French as altruisme, for an…

Social Exchange Theory

January 31st, 2022

Social Exchange Theory: this article provides a practical explanation of the Social Exchange Theory. After reading, you will have a basic understanding of this powerful management tool. What is the Social Exchange Theory? The Social Exchange Theory (SET) is…
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