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Sociology

Sociology is the study of social life and human behavior. It refers to society, patterns of social relationships, interaction, culture and behavior.

Sociology is the study of social life and human behavior. It refers to society, patterns of social relationships, interaction, culture and behavior.

Sociology is also defined as the general science of society. Traditional focuses in sociology include social classes, religion, law, social mobility, gender, and more. Gradually, the focus of the field has expanded to other topics such as economics, military, control, the Internet and social capital.

Social research also has an impact in different business industries and sectors. Examples include policy makers, developers, social workers and administrators. As such, there is a lot of overlap between social research and market research. For example, a sociologist may discover that a given country has an age difference due to an epidemic. These analytical insights help business people to research this market data and draw the conclusions needed.

In addition, sociological studies can help understand the different motivators of employees with different demographics. It is noted, for instance, that there is a difference in the way men and women approach their job applications. Understanding why certain populations fit certain patterns of behavior can help build a more inclusive workplace that meets the needs of everyone in the company.

What is Sociological Imagination?

The sociological imagination explains the connection between personal challenges and larger social issues. It was sociologist C. Wright Mills who said: “Neither the life of an individual nor the history of a society can be understood without understanding both.” C. Wright Mills also wrote the book “The Sociological Imagination”. This book encourages readers to consider through which lenses they view their own lives and change their perspectives.

Sociologist and historian Max Weber is known for several books and theories, including “The Protestant Ethic and the Spirit of Capitalism”. Talcott Parsons was a sociologist focused on religion and functionalism, as was Emile Durkheim. Erving Goffman is known for his book “The Presentation of Self in Everyday Life”. One of the first sociologists was Augustus Comte, with his law of three stages.

Sociology theories, methods and tips

What are the most known and used theories, sociological models and methods? Who are successful sociologists and what can we learn from them? These articles are about theories, mechanisms and methods that help you understand the social life of humans and employees.

Standpoint Theory

December 5th, 2021

Standpoint Theory: this article explains the Standpoint Theory in a practical way. After reading it, you will understand the basics of this powerful theory of sociology. What is the Standpoint Theory? The Feminist Standpoint Theory, also known as feminist standpoint…

Impression Management (Goffman)

May 21st, 2021

Impression Management: this article provides a practical explanation of Impression Management, developed by Erving Goffman. After reading, you’ll understand the basics of this powerful sociology and psychology theory. What is Impression Management (IM)? The definition Impression Management (IM), also…
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